The document proposes a radio advertisement for Coca-Cola to air on radio stations in European countries and the United States. The advertisement will use a witty style to promote Coca-Cola in an eye-catching way without offending any audiences or infringing on copyright. The main message is to advertise Coca-Cola as a worldwide product.

1. Working Title:
What is it called? This can change if you think of something better later.
Target Platform:
What media platform/platforms would you release the product on? A radio station.
Genre:
What sort of a media product is it? Radio advert.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a
specific population? Is it unsuitable for any cultures or beliefs? It would probably be
European countries and the us. However, coca ‘cola is a worldwide product.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the
audience? What is the main message? The product is about coca ‘cola and the main
message is to advertise it.
One Line SalesPitch:
Sum up your product in one sentence. My product is eye-catching.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style. I used a witty style for my radio advert an it
is different than mostadverts.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? it is PG.
Will you restrict younger audiences engaging with it? Not at all.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? Yes, I ensure no one will get offended.
Is your product using characters/names/logos of existing ones? No, it is not.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? No, it shouldn’t be able to be sued for
copyright.
Radio advert Formal proposal