The document outlines a radio advert for Coca Cola, targeting mainly teenagers aged 16-18 in Europe and the United States, focusing on a nostalgic style. It highlights that the advert will not include any offensive material, will be suitable for all audiences, and does not pose a risk of copyright infringement. The primary message is to advertise Coca Cola, and the product draws inspiration from existing adverts without violating copyright laws.

1. Working Title:
What is it called? This can change if you think of something better later coca cola radio advert
Target Platform:
What media platform/platforms would you release the product on? a radio station
Genre:
What sort of a media product is it? Radio advert
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Mainly in Europe the united states and many
more
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? To advertise coca cola
One Line SalesPitch:
Sum up your product in one sentence. my product is nostalgic
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
any other coca cola radio advert
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
16-18-year-old teenagers
Legal & Ethical Considerations:
Think about any offensive material you will include? There is no offensive material in use
Will you restrict younger audiences engaging with it? No as it is just a soft drink advertisement
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? It will not have any offensive material in the
advertisement
Is your product using characters/names/logos of existing ones? Yes
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? No my product will not be sued for copyright
infringements