Research

1. Research
Dan Corr

2. Plain background, making
the American Football
player the main subject of
the poster
The red is made to stand
out, this can represent
things such as blood and
passion, meaning he gives
everything for the sport,
making him a good role
model for people to have.
They use very manly
colours in the posters, this
shows the target
audience they have,
which is mostly male as
they are the generic fans
of the sport
The sport is clearly shown
from the poster, through
the ball, helmet, and the
action he is performing.

3. Included the full kit he is
wearing as this may give
fans of the team another
reason to buy it, as well as
the fact that he may be a
role model for a large
number of people.
The background used is
relevant to the sport that
the person plays, as well
as it being darker making it
take less of the focus away
from the main part of the
poster
The colors used represent
the team that the person
plays for, red and yellow
being the home and away
kits of the season this was
made.

4. The Nike symbol is not
made to stand out, it is
made subtle, yet it is still
clear for people to see the
Nike brand on a possible
role model of theirs.
The dark background puts
all attention onto the boxer
– Manny Pacquiao – making
him the clear focus of the
poster, meaning people who
find him inspiring will
purchase the poster.
The whole stance, as well as
the facial expression, shows
the passion that he has for
the sport, making people
believe he is a relatable
character as they may share
the same passion for the
sport

5. The main focus of the
poster is the fighter, Jon
“Bones” Jones. This is used
as he is a big draw for this
company (UFC), he makes
the company a lot of money
as he is one of the most well
known fighters
They have used skulls for
Jones to stand on as it
represents the fear that his
opponents will have before
stepping into the octagon to
face him.
The UFC championship belt
is also used in the poster as
it may show casual fans,
that may not know as much
about certain fighters, that
this is a big fight, and there
is a lot on the line for both
of the competitors.
The background used is
simple, so it doesn’t take
much away from the rest of
the poster, while also being
effective as it also
represents the fear that
Jones puts into his
opponents.

6. Research Analysis
• What common features do the researched
products have?
– All have the main focus as one particular
sportsman.
– All use backgrounds to emphasise the main focus
in different ways.
• What aspects of the research will you include
within your on work?
– I may take the ways they emphasise the main
focus of the poster, through backgrounds, etc.

7. Questionnaire Analysis

8. Audience research
• Observation: Everyone was male.
• What this says about my audience: They were all
male.
• How will your product appeal to this audience:
Male’s are typically more influenced by sport.

9. Audience research
• Observation: Everyone was between the ages 16 & 18.
• What this says about my audience: All are around this
age.
• How will your product appeal to this audience: Using
role models from this generation to appeal to younger
people.

10. Audience research
• Observation: Most of the audience are very interested in
sport.
• What this says about my audience: They all are interested
in sport.
• How will your product appeal to this audience: My product
is sport based, therefore it will appeal to everyone who
answered this question, as they are all interested in sport.

11. Audience research
• Observation: There’s a wide variation of sports, with football being
the main one people are interested in.
• What this says about my audience: They all like football, as well as
there being a variation of other sports they like, meaning a wide
range of sports included in posters may appeal to them.
• How will your product appeal to this audience: I can make the
product include more sports than just on, as this may appeal to my
audience, as they’re interested in many different sports.

12. Audience research
• Observation: Everyone has role models in sport.
• What this says about my audience: They all have role
models in sport, some have many, some have a few, but
they all have multiple.
• How will your product appeal to this audience: If they have
many role models they may purchase more of the posters,
as they may include multiple of the role models they have.

13. Audience research
• Observation: There were a lot of varied responses, with most routing for
strong leaders, and older legends as the most likely to be role models.
• What this says about my audience: They want strong leaders to show
them how to do things, as well as them admiring bravery. They also are
likely to have older legends of the sport being role models, this shows that
thy have a respect and admiration for people who have given up a lot for
the sport they play.
• How will your product appeal to this audience: I can make the main focus
of the poster someone who appeals more to the target audience.

14. Audience research
• Observation: Varied shirt designs are liked by the audience.
• What this says about my audience: They don’t prefer a
specific kind of shirt design, yet they do not like shirts with
a lot of design on, or plan shirts with a large logo.
• How will your product appeal to this audience: I will change
the shirt designs I use on the posters so that it’s either a
football club shirt design, or a plain shirt with a small logo.

15. Audience research
• Observation: Most of the audience like simple designs for a poster.
• What this says about my audience: They mostly prefer simple
designs, with a fifth of people liking complex designs and the rest
simple.
• How will your product appeal to this audience: I will design the
poster in a more simple way, yet with still including as much
information as possible.

16. Audience research
• Observation: Most of the audience thinks that
complexity in a poster takes away from the main focus.
• What this says about my audience: They prefer simpler
designs, as the main focus is more prominent in them.
• How will your product appeal to this audience: I won’t
include too much complex design, making it not take
away from the main focus too much.

17. Audience research
• Observation: All of the audience prefer relevant colour
schemes.
• What this says about my audience: They all prefer if the
posters colour scheme makes sense and is relevant to the
main focus.
• How will your product appeal to this audience: I will change
the colour schemes to be relevant to the main focus of the
poster.

18. Interviews

19. Interview 1
• Q1 – What kind of people inspire you in sport?
– “People who work hard to be where they are, such as Conor McGregor, who
has dedicated his whole life to his sport, and trains unbelievably hard
constantly to be at his best.”
• Q2 – Would you buy a sports related poster? If so, what kind would you
buy?
– “Yes, if it included a role model of mine and if it were to fit in with my room.”
• Q3 – What kind of people would you want on a sports related poster?
– “Inspirational people. I prefer sportsman who are relatable an inspire me, so I
would rather have someone like that on a poster if I were to buy one”
• Q4 – How would you like the main focus of a poster, for example the
sportsman, to stand out?
– “In a poster I would own I would like the main focus to be one of the only
focus’, I would prefer it to be just the person and then a background, keeping
it simple”
• Q5 – What kind of colours do you prefer to be in a poster?
– “I prefer it to be relevant to the main focus, for example a fighters nation or a
football players team.”

20. Interview 1
• Observation: The person I interviewed likes his
posters to include inspirational people who he
also finds relatable.
• What this says about my audience: They prefer to
feel like they could be in the place this person is if
they put in the same amount of work and
dedication.
• How will your product appeal to this audience: I
will make my poster feature sportsman who
match this description, as well as people who put
in hard work and dedication.

21. Interview 2
• Q1 – What kind of people inspire you in sport?
– “People who come from poor backgrounds and have had tough lives prior to
there sporting life, they have had to work the hardest to get where they are,
and this is inspirational to me.”
• Q2 – Would you buy a sports related poster? If so, what kind would you
buy?
– “Yes, if this included people who I liked and look up to, as well as if I like the
design of the poster”
• Q3 – What kind of people would you want on a sports related poster?
– “People who inspire me, similar to how I answered the first question, or
people who are retired legends of the sport.”
• Q4 – How would you like the main focus of a poster, for example the
sportsman, to stand out?
– “Make sure there isn’t too many different focus’ on the poster, for example
there being many different images alongside the main focus.”
• Q5 – What kind of colours do you prefer to be in a poster?
– “Darker colours, it keeps the poster simple as well as not taking too much
away from the main focus of the poster.”

22. Interview 2
• Observation: This person prefers posters of people who
have a god backstory, people who have been through
struggles and have overcome many issues. As well as this
the person also likes the main focus of a poster to be clear,
they don’t want there to be too much included on the
poster that it takes away from the main design point.
• What this says about my audience: They find inspiration
from people who have overcome a lot in there life. They
also like to have a clear main point of a poster, and it not to
be too complicated with a lot of other things involved.
• How will your product appeal to this audience: I will include
sportsman who have had well known struggles in there life
within these posters, as well as not taking the focus of the
poster away from these too much by using complex designs
in the poster.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 13-18
• Inspirational role models.
• More recent people, e.g. some younger
people may not know older MMA fighters
such as Ken Shamrock, Kimbo Slice, etc. but
they may know newer fighters such as
Conor McGregor and Ronda Rousey.
Gender Male
• More typically male sports.
• People who appeal more to a male
audience.
Psychographic
Interested in and
inspired by sport,
may have a job
similar to this.
• The content is all to do with sport, so will
appeal to anyone with this psychographic.
• If they have a job similar to this they could
have it in their place of work, therefore
make the posters appropriate for workplace.
Social Status
Any, mostly
middle class.
• More inspirational people, who may have
made it to the place they are now through
starting in a similar social status as them.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• Advantages
– Can compare what is similar about these pieces of work and therefore similar in the whole franchise.
– Point out what differences certain companies use in all of their designs. Knowing what the companies signature design is,
making sure you don’t copy it as this could be copyrighted.
– Can show what is popular with all of the posters through the similarities.
– Easy comparison between different products.
– Can give you new idea’s through seeing the effectiveness of other designs.
• Disadvantages
– Could lead to you using a lot from these products, resulting in you making a copy of an already made design.
– Products could be very similar in the things I am researching, therefore the annotations maybe very similar.
– Questionnaires
• Advantages
– Got good advice from the target audience of what sort of things they enjoyed.
– Shows you what certain target audiences want, for example what males prefer and what females prefer.
• Disadvantages
– Can get immature responses, therefore making the answers unreliable and not getting good advice for what to include on
your product.
– Interviews
• Advantages
– Get good responses as it is conducted in a less anonymous way, with more having to be put into answers.
– Get in detail advice on how people would want your product to be.
• Disadvantages
– People may go too far on this, meaning that you have too much of a response, making the research long and unnecessary.
– This could put an unnecessary pressure of the person your interviewing, as they may get nervous in an interview scenario,
making them not give good answers.

26. Research Evaluation
– What sort of a response did you get?
• I got good responses, everyone took the survey seriously which was good, and I got a lot of
necessary information from it, I got the target audiences preferences – the target audience
being mostly teenage males – this gave me advice on what kind of things to include within the
product I am going to make.
– How did you distribute your survey? Give an advantage and a disadvantage
• I used a Facebook group chat for this, the advantages of this being that it can be accessed by a
lot of people who you may trust to do the survey properly, as well as giving you more of a basis
for knowing the target audience. A disadvantage of this could be that some people may not
take the survey seriously, and therefore give you answers that are inappropriate.