This document discusses audience profiles for three movies - The Lego Movie, Love Actually, and Iron Man 3. It also covers theory of audience, hypodermic needle theory, uses and gratifications theory, consumer generated content, and advantages of consumer generated content for media producers and audiences.

1. Theory- Audience
Daniel Corr

2. Audience Profile – Lego Movie
• Primary Audience
– Kids – 5-11
– Appeals to this audience as it is based around toys
that these kids may use, meaning the kids will
want to see these in action.
• Secondary Audience
– Parents
– As the parents will be watching the movie with
kids.

3. Audience Profile – Love Actually
• Primary Audience
– Teenage Female – 15-24
– This appeals to this audience as it’s a romantic
comedy.
• Secondary Audience
– Teenage Male – 15-24
– May be watching this film with a girlfriend/friend.

4. Audience Profile – Iron Man 3
• Primary Audience
– Teenage – 14-24
– Appeals to this audience as it’s a science fiction
movie, and it’s effects, etc. make it appeal to
them. These people may also like marvel.
• Secondary Audience
– Kids – 6-13
– Kids also like the type of film it is, as well as
merchandise from it as well.

5. Hypodermic Needle
• Definition
– An intended message, produced through media, is
believed by the audience.
• Example
– In 1938 a radio show put out a news report on an
alien invasion, American audiences believed this
was real.

6. Uses and Gratifications Information
• Finding information/news.
• Seeking advice or help with decision making.
• Satisfy curiosity.
• To learn.
• For example – Using the BBC News website to
find out information, and learn from this.

7. Uses and Gratifications Personal
Identity
• Reinforcing personal views.
• Developing behavioural traits.
• Identify with valued other in the media
(aspiration figure – real or fictional)
• For example – Basing your opinion on the
opinion of a different person in the media, as
you respect that person or you are inspired by
this person.

8. Uses and Gratifications Integration and
Social Interaction
• Identifying with others.
• Belonging
• Topic for social interaction.
• A substitute for real world companionship.
• For example – Basing your opinion on the
opinion of someone you know, this could be
to improve social interaction with this person.

9. Uses and Gratifications Entertainment
• Escapism.
• Relaxation.
• Enjoyment.
• For example – Using a form of entertainment,
such as a video game, to escape from reality.
You also will be relaxed and get enjoyment
from playing the game.

10. Consumer Generated Content
The audience contributing and creating content that will be used in a media product.
• Example
– YouTube, where people make videos and generate money from this,
for both YouTube and the content creator.
• What are the advantages to media producers?
– A way of interacting with fans, making fans more involved with the
product. As well as the producers taking a percentage of money that
the creators generate. Another advantage is that more people will
want to become involved with the product if it is easy to get involved.
Also if a lot of users are creating content for this website, as well as
just visiting the website in general. then they can have adverts on
there websites, giving them a further way of income.
• Why would the audience generate content?
– To be in this product, this could give them a recourse for them to use
to aid further employment. As well as them also being able to make an
income from this, from the product itself, and from possible further
sponsors through this original product. Things could also branch out
from here also, for example from YouTube, to other social media sites,
such as Instagram and Facebook.