This document discusses the process of creating promotional posters for various sporting events. It describes techniques used such as blending background images through people, removing backgrounds, adding logos, and using filters. The posters were designed to promote real events in a way that also advertised the hypothetical business creating the posters. Techniques like incorporating patriotic symbols, recent photos, and branding styles were used to make the posters seem authentic and appeal to sports fans.

1. Production Reflection
Dan Corr

2. Process
• The first tool used in this poster was
using the blending options on Photoshop
to make the background also visible
through the people in the posters, this
was done by deselecting the red colour in
the advanced blending options, this
creates the effect of the background also
being visible through the other parts of
the poster, in this case being the
footballers. It also had to be brought to
the front layer and the opacity of it was
changed so that it blended correctly with
the other parts of the poster.
• As well as this the background of the
three footballers had to be removed so
that it was just the footballers and
nothing got in the way of other parts of
the posters.
• Also the logo I made for the posters is
included, as this is promotional for the
business idea of the posters, in this
poster it is blended in well so it isn’t
massively visible, yet still recognisable.

3. Process
• This was made as more of a promotional poster,
as this was made for a fight that is scheduled to
happen next spring, for the WBC World
Heavyweight Boxing championship. I decided to
make this as if it were to be a real product it
would be a good promotion for the business
that makes the poster, as the logo is also used
on the poster, which is for a big event that a lot
of boxing fans will be interested in.
• I also used the sky box office logo as if this were
a real product it would have to advertise where
the fight is available to watch.
• This is also a relevant poster as this has been
recently announced and has a lot of boxing fans
excited, the poster takes advantage of the hype
that is surrounding the event, and is good from
a business point of view as it may make a lot of
money from recent events.
• As well as this I used the plastic wrap filter on
the two fighters, Anthony Joshua and Wladimir
Klitcschko, as I thought the effect on them
looked better than it did originally, as well I
made the pictures black and white as I feel this
fits the background and makes a good colour
scheme for the poster.

4. Process
• Firstly I changed the opacity of the Irish flag
used in the picture and brought it to being the
front layer, this is because I wanted McGregor
to fit in with the flags colours, as I felt this
would make a good design. This is also because
of the patriotism shown by Conor in the run up
to all of his fights and in all of his own
promotional material, this makes the poster
very relevant to McGregor therefore making
the poster seem more official and it makes the
people buying the product feel like it is made
by people who may know a lot about the sport.
• As well as this the poster is very relevant as it
has a picture from the recent fight, where
Conor McGregor won a second championship
at a new weight, which is also a record that is
now broken, meaning people may want to
commemorate this and therefore buy the
poster.
• Also the logo is included as it promotes the
business that is producing the posters, making
the brand become more recognisable and
future products being known for the links to
these posters.
• As well as this I feel the text is relevant to this
as it represents how the performer and the
company advertise some of the fights they put
on, especially at this even, UFC 205, where
there were many uses of similar fonts.

5. Process
• Firstly I blurred the other fighter and
everything in the background of the
original image, this is to make Paige
Vanzant stand out more than the rest.
• I got 4 different pictures of Paige as
well as this to put in the background
of the image, this was done through
also blurring them and changing the
opacity of them all. This makes them
visible without changing the main
focus of the image, which is from one
of her recent fights, meaning it is a
recent occasion and more people will
know about this and have it fresh in
there minds, it’s also a big moment in
the career of Paige Vanzant.
• As well as this the logo of the
company that was created is used in
the poster, this is to promote the
company from a business point of
view.