The document discusses different types of graphic design mediums including graphic design, radio production, and video game production. It provides advantages and disadvantages of each medium, compares a real Coca-Cola advertisement to one the author created for radio production, and discusses strengths and weaknesses of the author's radio advertisement.

1. Production Techniques
Evaluation
Daniel Corr

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– Easy way to show a lot of information.
– Simple to produce.
• Disadvantages of working in this medium
– Could become messy if too much is included.
– Could be hard to reach a large audience.
– No way of knowing how many people your
production reached.

4. Graphic Design ProductionReal Advert My Advert
Similarities
• The logo used.
• The slogan used.
• Both simple adverts.
• The colours of both are similar, the
red used in the advert, and the
backgrounds are similar colours.
• Both have the drink as the main
focus of the advert.
• The mood of the adverts are similar,
both use a refreshing drink to draw
in the audience.
• Just an image of Coca-
Cola in a glass.
• Smaller logo.
• Smaller text for the
slogan.
• Not much in the
background of the advert.
• Someone actually
drinking the Coca-Cola
instead of it just by
itself.
• Larger logo.
• Larger text for the
slogan.
• Background is of the sky
on what looks like a
warm day, which can
show that the drink is
refreshing.

5. Graphic Design Production
Strengths
• Simple advert, meaning
there isn’t too much on the
advert, which can make it
look messy.
• The background goes well
in the advert, as it shows
what looks like a warm day,
which could show that the
drink is refreshing.
• The advert includes the
slogan and the logo,
making the advert easily
recognisable as a Coca-
Cola advert.
Weaknesses
• The advert may be too
simple, meaning there’s
not enough information on
the advert, as well as not
being as much promotional
material on it as well.
• The font used for the
slogan is a bit simple, and
may not be similar to any
used in previous Coca-Cola
adverts.
Changes I Would Make
• Firstly I would change the
slogan’s text, I would
change it to a font which
could be more recognisable
as a Coca-Cola advert.
• I would also try and add
more to the advert,
meaning there could be
more promotional material.

6. Radio Production
• Advantages of working in this medium
- Can be produced quickly, as no video is needed.
- Easily can reach a large group of people.
• Disadvantages of working in this medium
- Not all products are suitable for radio adverts.
- Most people change radio channels when adverts come on.

7. Radio Production
Real Coca-Cola AdvertMy Coca-Cola Advert
My advert differs from the real advert in multiple ways. The first way is that my
advert has a different theme to it, this real advert has the theme of a guy getting
rid of his thirst through drinking Coca-Cola, where as mine has the theme of a
night club setting, with people in the background as well as music, with someone
drinking Coca-Cola in this environment. Also my advert uses a different song to
this, mine uses “Taste The Feeling”, as this is a Coca-Cola produced song, where as
the real advert doesn’t really have a constant song throughout, as it plays different
sound effects and music during the advert. As well as this the slogan of Coca-Cola
changed from the time of the real advert to mine, therefore my advert includes a
different and more up to date slogan.
There are also similarities between my advert and this advert, this includes using
the refreshing sound you make after drinking Coca-Cola, as well as the noise of the
bottle opening and the drink fizzing up.

8. Radio Production
A strength of the product I made would be the sound effects
we used, these were all good sound effects, and they were all
created for this advert, making them original. As well as this
the way I have used the audition app for certain parts of the
advert are good, for example changing the volume of the clips
so that they are louder at points when they need to be, an
example of this is the song, taste the feeling, becoming louder
after the Coca-Cola bottle had been opened as it then became
the main focus of the advert.
Weaknesses of this advert could be that none of the clips have
been edited much from the original that they were, they’re
pretty much the same as they were when we recorded them.

9. Video Game Experiments

10. Video Game Production
• Advantages of working in this medium
– Easy to use. All the techniques, such as hiding layers,
were easy to use.
– Easy to reach a target audience.
– Easy to find out how many people have downloaded
your game.
• Disadvantages of working in this medium
– Hard to produce, because of pixels, and animations,
etc.
– Can be time consuming.

11. Video Game Production

12. Video Game Production

13. Comparison
• Which product do you believe advertises the
product the best? Why?
• Which of your products is the most
professional? Why?