P7

1. Research
Your Name

2. Existing Product
The model on the front cover
has the biggest focus on him
advertising the clothes he is
wearing people will see him
wearing these and be
attracted to the magazine to
see if they are advertised
inside. The photo is a medium
shot, this means you can see a
lot of detail but it isn’t too
close to the point of leaving
out extra detail of the image, it
also allows space for the
coverlines, if this was a close
up shot you wouldn’t have
enough room to write
anything.
The masthead and cover lines are in
bold letters and bright colours to
catch the eye of the public, ‘USHER’
is in bigger writing compared to the
rest of this coverline to attract
attention to his famous name which
will draw more people to buy the
magazine to see about his personal
life outside of music.
There is also the barcode in the
bottom left so you can easily see the
magazine being reasonably priced
for the amount of content that is
included.
The website is also advertised in the
bottom right to show that you can
access more information and other
magazines through this, this makes
the magazine look more
professional.

3. Existing Product
This image shows a double page spread of a magazine and some of the things it
may include. It starts with a photo of rapper ASAP Rocky and a quote from him,
this gives the reader an insight of what the rapper looks like and gives them an
impression of who he is and what he may be about. His name is written in bold
and gold letters with a white trim, the name is put over the photo o the rapper
to show that this is his name and this spread will be about him. They also use
the words ’Exclusive Interview’ in the top left in more bold writing indicating
that this is a piece of rare information that no one else will have gotten hold of
yet.
The magazine also uses smaller subheadings
in smaller bold blue writing to break up the
page and make it look more appealing, they
also do this so people can tell the difference
between the question and ASAPs answer.
They also enlarge another quote next to a
photo of ASAP on the right to make the page
look more appealing as there were no photos
on that side.

4. Existing Product
The image is taken at a midshot with the main focus being the character in the forefront of
the shot, he is seen to be above the other fans which makes him look more powerful and
important compared to the other fans. The clothing he is wearing are designer ‘Casual’
brands such as CP Company and Adidas, these are trademark brands of the ‘Football Casuals’
otherwise known and ‘Ultras or Hooligans’
The casuals wear these clothes to be recognised by other
opposing fans who are also ‘dressed’ so that they can meet up
and fight before during or after the game. These types of
clothing are often meant to hide identity, as you can see by the
goggles on the CP Company jacket and the Aquasctum scarf
wrapped around the face.

5. Existing Product
The masthead is in bold pinki writing to match the outfit that the
model is advertising on the front of the magazine. The photo of
the model has been taken as a medium shot so that she can show
off her whole outfit from the thighs and above drawing attention
to what she is wearing. The back ground has also been taken on a
beach with a blue sky portraying that this issue is possibly being
written for summer time.
The subheadings are also in bright white which would attract
more customers as it helps it stand out more. The writing is also
in bold which makes it look as though it contains articles about
important information which would draw more attention and
make people more curious as to what could be written inside.

6. Research Analysis
• What common features do the researched products have?
• They all have bold writing for the subheadings which makes the text stand out and
seem more important.
The masthead it always at the top of the page in the middle in attractive font and
bright colours.
They all have someone famous or attractive on the front to attract people to either
see scandalous stories about them or so they can see what clothes and type of fashion
they’re wearing.
• What aspects of the research will you include within your on work?
– I will use the bright colours to draw attraction to my magazine.
– I will also use the placement of the mast head and an attractive model on the front of my
magazine.
– I will use subheadings to grab peoples attention to what they could be reading about.

7. Questionnaire Analysis

8. Audience research
• Observation: Most of the audience are under the age of 20.
• What this says about my audience: This is to be expected as
the survey was responded to by my peer group at college.
• How will your product appeal to this audience: My product
is specifically targeted at the teenage/young adult group.

9. Audience research
• Observation: Most of my audience are male and some people
didn’t vote properly. This also shows that some people won’t
answer sincerely and this could corrupt
• What this says about my audience: They would possibly like to see
things that would be attractive to males.
• How will your product appeal to this audience:

10. Audience research
• Observation: More people would like to see clothing than anything else
with competitions being at the bottom of the list.
• What this says about my audience: They are more interested in the sales
aspect of the magazine rather than the stories or anything else included.
• How will your product appeal to this audience: By including photos of my
model wearing the clothes which will be advertised within the magazine.

11. Audience research
• Observation: People we’re pretty much undecided as a whole on what they
wanted. This question drew a lot of different responses with ‘Red and White’ being
the most popular.
• What this says about my audience: This says that the audience as a whole
wouldn’t really mind which colour scheme I decided to go for.
• How will your product appeal to this audience: I will try and design my magazine
to include one of these particular colour schemes.

12. Audience research
• Observation: The majority of the class would prefer to see more photos which could also indicate
they would rather see more clothes than stories as proven by earlier answers.
• What this says about my audience: This shows that they are probably of a younger age as younger
people don’t enjoy reading that much.
• How will your product appeal to this audience: By including not only photos of clothes that are for
sale but also photos of clothes from the football specific genre and era.

13. Audience research
• Observation: There was quite a mixed response to this question with photos being taken at football
grounds being the favourite. This shows that the audience could be interested in football.
• What this says about my audience: This shows that my audience could have some knowledge of the
football casual era and think it would be fitting to take a photo at football grounds.
• How will your product appeal to this audience: It will appeal by showing other images of people
wearing these clothes at football grounds.

14. Audience research
• Observation: The female option was the most popular probably due to the mainly male audience.
However more people voted for ‘Other’ than ‘Male’ this shows that some people haven’t given a
proper answer.
• What this says about my audience: This says that they would be more interested in a female model
over a male suggesting that a female model would appeal more to my audience.
• How will your product appeal to this audience: My female model will be advertising male clothes so
the audience will both be brought in by the clothes and the female model.

15. Audience research
• Observation: Most of the feedback was very equal however two were clearly more
popular than the other.
• What this says about my audience: 40% of the audience wanted Adidas/Stone
Island/Stone Island and another 40% wanted Adidas/Napapijri/CP Company.
However only 20% wanted Adidas/Stone Island/Weekend Offender.
• How will your product appeal to this audience: My product will appeal to the
audience by including most of thee brands.

16. Audience research
• Observation: £3 and below was the most popular response as my audience
thought this was the most reasonable price for my magazine.
• What this says about my audience: This shows that my audience is willing to pay a
reasonable price for my magazine but can’t afford higher end magazines.
• How will your product appeal to this audience: This will appeal to my audience by
being sold for £3 which means the majority of people will be willing to pay for it.

17. Audience research
• Observation: This question drew a mixed overall response from my audience with
the most popular answer being regularly edited photos.
• What this says about my audience: this says that the majority of my audience
would rather see edited photos rather than being over the top edited or unedited.
• How will your product appeal to this audience: By editing my photography in
various different ways due to the response being so mixed.

18. Interviews

19. Interview 1
• What brands come into your mind when you think of ‘football casual
clothing’?
– Stone island, cp and Adidas. This is all because the you see the most people who come
out a stadium wearing this stuff.
• What would your favourite ‘casual’ brand for our model to wear be?
– Stone island. This is because I think the brand is ok and even though I don’t like the
‘football’ side to it, I can respect it.
• Would you prefer the magazine to be more interviews or clothing?
– I would rather it to be more clothing as I want to
see what clothes look like and not what someone
describes it as
• What price range would you expect these clothes to be? (Hight/Mixed/Low?
– High as I know this brand is a ‘hyped’ brand (stone island)
• What name would you give a ‘Casual Football Magazeine’
– Football freedom

20. Interview 1
• Observation: My interviewee understands the Stone Island brand
is part of football culture and respects the high price for the brand. They
understand that this brand is worn by football fans and people who are
seen as ‘casuals’
• What this says about my audience: They like the
Stone Island brand even though they state that they do not enjoy football
or the ‘casual’ way of dressing.
• How will your product appeal to this
audience: I will include Stone Island clothing on my model to attract
this kind of audience.

21. Interview 2
• What brands come into your mind when you think of ‘football
casual clothing’? Stone island and CP Company
• What would your favourite ‘casual’ brand for our model to wear be?
Adidas trainers and Lacoste
• Would you prefer the magazine to be more interviews or clothing? I
would rather see lots of different clothing as I’m interested.
• What price range would you expect these clothes to be?
(Hight/Mixed/Low? I would say mixed as some can be well over priced
such as stone island however Adidas and nike are more casual and can be
cheap.
• What name would you give a ‘Casual Football Magazeine’
• Hooliwear

22. Interview 2
• Observation: My interviewee is interested in
various brands which are worn in this era. They
also understand that different brands will be
different prices.
• What this says about my audience: This shows
that my audience will be more interested in the
clothing part of the magazine rather than the
interviews or football stories.
• How will your product appeal to this audience: It
will appeal to this audience by advertising the
clothing brands which they like to see.

23. Interview 3
• What brands come into your mind when you think of ‘football
casual clothing’? Stone island , CP company
• What would your favourite ‘casual’ brand for our model to wear be?
Stone island as I think that the overall brand and look is very casual
but still dressed up and nice
• Would you prefer the magazine to be more interviews or clothing?
Clothing as it will draw me in more to see and read about more
clothing
• What price range would you expect these clothes to be?
(High/Mixed/Low?) high as this will draw my attention towards
more high end clothes
• What name would you give a ‘Casual Football Magazine’
• Crazy clothing magz

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-25 Primary 26+
Secondary
• Clothing.
• Football Stories.
• Interviews.
Gender
Both • Clothing.
• Colour Schemes.
• Styles, Fits.
• Female Model.
Psychographic
Belonger • Popular brands worn by many people
attracting ‘belongers’ so they feel as though
they are part of a social group or
movement.
Social Status
Low/Middle • Mid range/low range pricing on clothing.

25. Research Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
– Looked for specific images on Google both present and pre 1990.
– A strength of this is that I have quick instant access to a variety of images.
– A weakness could be that I have to enter the specific criteria and this limits the results I may find.
– Questionnaires
• A strength of my questionnaire would be that I used survey monkey to get direct answers from people and it will help me
to build my magazine based on the most popular answers.
A negative could be that some people wouldn’t answer the questionnaire properly so answers may be false and this could
hinder the quality of my magazine.
– Interviews
My interviews helped me to target specific people who know about the brands I will be using so they can
share genuine opinions.
A negative would be that I am limited to the people around me who I can ask and therefore am limited
to the amount of helpful feedback I can get.

27. Research Evaluation
– What sort of a response did you get?
Consistent within the interviews as the people I interviewed had similar taste in brands and the understanding of the worth of the
products which will be included.
My survey had mixed results as some people liked different combinations of brands and different colour schemes.
– How did you distribute your survey? Give an advantage and a disadvantage
• Survey Monkey generates a web link which I emailed to my tutor to put on
blackboard and logged into Survey Monkey to analyse my results.
An advantage of this would be that it helps me get results quickly and it’s also
a free service.
A weakness would be that this is limited as only certain people with that
specific web link can actually do it. I also cannot control who does my survey
which means people outside of my target audience could do my survey and
give me useless answers.