Here are the key strengths and weaknesses of the research methods: - Product research provided real examples to analyze but lacked context and only showed a limited perspective. - The online questionnaire was efficiently distributed but had a low response rate, limiting insights. It also relied on self-reported data. - Interviews allowed for follow up questions but only captured a small sample size. Responses may have been influenced by the interviewer. Overall, triangulating multiple methods helped overcome some individual limitations but also resulted in large amounts of unsorted data. Focusing the research questions and analyzing responses systematically could have strengthened the findings. Further primary research may be needed to fill any gaps.

1. Research
Harrison Lincoln

2. Existing Product
Here you can see 4 cubs doing
an activity in the image looking
like they’re having fun
Here you can see some
information with a purple
background and what you will
be doing and other information
about scouting
Here is the beaver scouts logo. It is aged between 6-8.
on the logo you can see that the writing is red with a
yellow outline and a beaver wearing a stripped green
and black Necker and a turquoise blue waggle.

3. Existing Product
https://www.youtube.com/watch?v=HjnTYzv1OnI
In the video you can see the layout of the building and a few cubs beavers and scouts
and some information on the different
Here is the logo for the cub scouts. It is available for
people from the ages 8-10 and a half. In the logo the
colouring of the logo is green with a paw print inside the
“B”.

4. Existing Product
Here on the advertisement is a picture of
a member involved in scouting as well as
a sphere behind him with different
colours. There is also a bear with a blue
checked Necker facing away from us.
Here on the photo you can see the
words “world scout jamboree” in a blue
box and then a red outline surrounding
he contents off the poster.
Here is the scouts logo. It is ranged from 10-14. on the
logo it is purple with a purple arc going around and
beneath the writing along with the scouting logo at the
beginning of the arc almost as if it has started the arc.

5. Existing Product
Here at the top of the
advertisement you can see what
sections are available ( beavers,
cubs and scouts) and the
different ages they have to be to
join
Here is the information that you
can contact if your child wants
to join and the Facebook page
to find out more on the group
and what the group does
Here is the main scouting logo. It is also a badge on
every uniform all over the world and is located
over the heart on the left side of the uniform. The
logo has a purple background with the general logo
being white. In the logo at the bottom is a granny

6. Research Analysis
• What common features do the researched
products have? They’re all based on scouting
• What aspects of the research will you include
within your on work? The way the
advertisement posters are set out and a
similar way that the video is set out.

7. Questionnaire Analysis
http://m.me/surveymonkey?ref=faoE
NA3_2FRW7irbivseP2CIcxWR0DVyD2
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8. Audience research
• Observation: most people were female
• What this says about my audience: females
answered more than males
• How will your product appeal to this audience:

9. Audience research
• Observation: people from 35-44 took part more than
under 34’s
• What this says about my audience: they’re older than
others
• How will your product appeal to this audience:

10. Audience research
• Observation: the young people find scouting very positive
• What this says about my audience: they enjoy scouting
• How will your product appeal to this audience:

11. Audience research
• Observation: the participants learn something each time they go to
beavers cubs scouts and explorers
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation: some people think we need more communication
• What this says about my audience: that communication needs to be
better
• How will your product appeal to this audience:

13. Audience research
• Observation: the audience thinks of good and
educational things
• What this says about my audience: my audience think
highly of scouting activities
• How will your product appeal to this audience:

14. Audience research
• Observation: they think of the logo and uniform
colours
• What this says about my audience: my audience knows
about scouting colours
• How will your product appeal to this audience:

15. Audience research
• Observation: the audience stated common scouting
activities
• What this says about my audience: they know a little
bit about scouting
• How will your product appeal to this audience:

16. Audience research
• Observation: the participants are interested in the new
life skills they learn
• What this says about my audience: the audience are
interested in scouting
• How will your product appeal to this audience:

17. Audience research
• Observation: people enjoy the activities we run the
most
• What this says about my audience: my audience like
the activities run at scouting.
• How will your product appeal to this audience:

18. Interviews

19. Interview 1- male age 9
• What is the best thing about beavers/cubs/scouts? The camps we
go on
• What is your favourite game we have played at
beavers/cubs/scouts? Jump rope
• What do you enjoy about the camps and activities we go on? The
places we hold them
• What is the favourite experience/ memory you have made in
scouting? Learning how to light a fire
• If you were to encourage someone to join scouting what would you
tell them about scouting? How much fun and exciting it is

20. Interview 1
• Observation:
• What this says about my audience: my
audience is adventurous
• How will your product appeal to this
audience: it talks about the adventurous
activities we do

21. Interview 2- female age 15
• What is the best thing about beavers/cubs/scouts? The
International camps
• What is your favourite game we have played at
beavers/cubs/scouts? Nether-ball
• What do you enjoy about the camps and activities we go on?
Meeting new people and enjoying the food
• What is the favourite experience/ memory you have made in
scouting? Going to America and meeting new foreign people
• If you were to encourage someone to join scouting what would you
tell them about scouting? Its fun and educational

22. Interview 2
• Observation: my audience likes to go abroad
• What this says about my audience: she likes to
meet new people and have new experiences
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 6 and up
• The scouting advertisements are usually
around that age so it makes the perfect
target audience
Gender
Both male and
female
• It will have things that appeal to both
genders as scouting is a gender neutral
thing
Psychographic Belonger
• Scouting is based around the community so
belongers are the most obvious
psychographic to choose
Social Status
All classes • Anyone can join scouting its for every one
quite litterally

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research you can get some information on one piece of
research and then get some different information that could
contradict the other bits of information
– Questionnaires you can get certain amounts of data that might not be
enough data required
– Interviews they might not answer your questions to the fullest

26. Research Evaluation
– What sort of a response did you get? I got some positive responses that really
helped and some negative responses that didn't help me at all.
– How did you distribute your survey? Give an advantage and a disadvantage
– My survey went well I got a lot of responses from parents and leaders but I got
too much of a good thing and too much data.