Personal Projects

1. Research
Benjamin-Birney

2. Existing Product
The colours and effects
makes them come across
as chaotic and urban to
signify their own style.
They also use random
background to show
originality.
Their name suggest
that they are going to
be the next big thing.
They sign the names on
their posters to show
they are loyal to their
fans, in order to get the
audience, hitch on their
trend.

3. Existing Product
Their name
suggest that
their kind of
music is only for
the most
hardcore people
around.
Their design depicts the
genre of music being heavy
on dubstep from the
distorted images and black
and white colours.
Their logo handprint tells
that you would need to
be apart of this group to
understand the meaning

4. Existing Product
Their title shows that
they want to stand out
above the rest as the
buildings in the
background show.
The tour dates suggest that
their willing to travel great
distances to bring great
music to people.
Their name also depicts
they have found a
method more pure and
refined than gold itself.

5. Existing Product
Their background for CD
shows that when dawn is
breaking there’s a new day or
new music on the horizon.
The name suggest the band is
here to deliver a positive
message from the black abyss
of possible sadness.
The colours and the shapes depict
that no matter what shape or form
we come in the Depeche mode can
always bring us together.

6. Research Analysis
• What common features do the researched
products have?
– The majority of some products use the colour black to contrast from
there lighter colours.
– All of the CD products either have a picture or a symbol to show what
kind of band they are.
• What aspects of the research will you include
within your on work?
– The different colours that stick out.
– I’ll come up with a title and an image that describes my theme
perfectly.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
FLHS3XC

8. Audience research
• Observation:
This chart clearly shows that most people think about band members more than
the colours and shapes.
• What this says about my audience:
The chart shows that band members are the most common topic that comes to
mind when a band is brought up.
• How will your product appeal to this audience:
For when I comes to my product I will incorporate some band members into some
designs for the other merchandise.

9. Audience research
• Observation:
This chart shows that people would associate distorted text or images more than bold titles, logos
and colour schemes.
• What this says about my audience:
The chart shows that most people think distorted text and images are more suited for Techno pop
genre than the others.
• How will your product appeal to this audience:
I plan to add some distorted texts to really get the audiences interest in wanting to see my
product.

10. Audience research
• Observation:
The chart tells us that the majority of people would want to see a logo for the design rather than
artwork or the band members.
• What this says about my audience:
when people want see or have merchandise they would commonly spot a logo as
a pose to band members and artwork.
• How will your product appeal to this audience:
I plan on making my design with a logo that calls back to a favourite kind of film gerne time
travel.

11. Audience research
• Observation:
The chart shows that the most common colour for a techno band design would be the colour
black than the others.
• What this says about my audience:
Some people could see other colour on some band designs but the one that
show up the most frequently is the colour black.
• How will your product appeal to this audience:
I plan to add some darker colours to my design with a mixture of light colours
to give it the feeling traversing time lines.

12. Audience research
• Observation:
The chart shows that the majority of people are under 18s with a few older.
• What this says about my audience:
This says that most of my audience are under the age of 18 with some of the
others that are of the older age.
• How will your product appeal to this audience:
I’ll make sure to use some materials that won’t come across as misleading to
others from images and to colours.

13. Audience research
• Observation:
The chart shows that the audience gender is balanced.
• What this says about my audience:
This shows that my audience is consisted of a balance of males and
females.
• How will your product appeal to this audience:
My product is supposed to make people think they are traveling
through space and time regardless of gender.

14. Audience research
• Observation:
The chart shows that people would prefer to listen to the music digital rather physically
listen to the music on a CD case.
• What this says about my audience:
The audience would rather listen to the music on there phones or computers rather
than a music player.
• How will your product appeal to this audience:
Even if people listen on their devices they will still have an image of the design on the
devices as well as the other merchandise.

15. Audience research
• Observation:
The chart shows which form of merchandise do people prefer from Mugs, CD cases, posters and
T-shirts.
• What this says about my audience:
The majority of people prefer the T-shirts more than the mugs, posters and CD
cases.
• How will your product appeal to this audience:
The main merchandise I was going to put my design on does consist of
posters, CD cases and definitely T-shirts.

16. Audience research
• Observation:
The chart shows what kind of emotion is usually display when techno is played.
• What this says about my audience:
The audience thinks that the most displayed emotion from techno is up beat
than the other emotions.
• How will your product appeal to this audience:
My product will include some lighter colours to contrast the dark colour to
give it a up beat attitude.

17. Audience research
• Observation:
The chart shows how people want to see poster designed.
• What this says about my audience:
The audience want to see more images on the poster more than texts.
• How will your product appeal to this audience:
My product will consist of more images related to time travel to give a clear
description of what the band will be all about.

18. Interviews

19. Interview 1
• What do you think of the idea of a techno pop band about time
travel?
• Interesting and extraordinary.
• What comes into your mind when you think of techno pop?
• Sounds awesome cool and interesting.
• If you could link a film or series to techno pop what would it be?
• hotel Transylvania.
• If you could choose the colour scheme for a techno pop poster
what would you choose?
• Blue and Red.
• Of all the band merchandise which one is your favourite and why.
• t shirts because then everybody can see you wearing it and showing
support for techno.

20. Interview 1
• Observation:
From the look of it this person is very much on board with my project, there
were a few things he said that were different like linking the film and the
colour scheme.
• What this says about my audience:
A member of the audience is on board with idea but has put his own little spin
on it.
• How will your product appeal to this
audience:
Because of the answers to questions 1, 2 and 5 they show that the person is a
fan of the techno pop and want to show his support even if the film genre and
the colour scheme is different.

21. Interview 2
• What do you think of the idea of a techno pop band about time travel?
• it sounds quite creative and actually sounds quite like a 90s sort of thing.
• What comes into your mind when you think of techno pop?
• as someone who doesn't look at many songs, I am quite familiar with techno pop
because I do really enjoy good up beat songs.
• If you could link a film or series to techno pop what would it be?
• I do remember watching the movies Trolls and hearing a wide range of
songs which I'm sure one of them were techno pop.
• If you could choose the colour scheme for a techno pop poster what
would you choose?
• this question dose depend on the band itself but when I think about techno
music, I think of a dark atmosphere with a mic of bright lights of colours
(sort of how DJ's play music in dark rooms).
• Of all the band merchandise which one is your favourite and why.
• I think posters and t-shirts are a really good type of merchandise because if
you wear the band's t-shirts then your showing your liking to the band and
that goes the same with the posters.

22. Interview 2
• Observation:
Despite not being familiar with the genre of music he has given a clear and
detailed description of what the project could turn out to be.
• What this says about my audience:
Even though they know little about the genre of music they can still visualise the
finished product.
• How will your product appeal to this
audience:
• The ways my product appeals to the audience are by the colour scheme and
the merchandise, one of their answers they talk about the dark atmosphere
witch matches my colour scheme I am going with. Also me and the audience
member also have the same merchandise ideas from T-shirts to posters.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary: 18 – 30 years
Secondary: 12 – 17 years
• With the complex and the distorted images that I’ve
researched it comes of for a very mature to the older
audiences, while the idea of time travel will appeal to
the younger audience.
Gender
Primary: male
Secondary: Female
• From all the research I have gathered the past majority
of people that like techno music were that of the male
gender, but recently I have found out there is now a
balanced between on male and female of the fondness
of techno music.
Psychographic
Primary: Socially Conscious
B
Secondary: Belongers
• When I was researching I found out that there were
songs made in techno to be dark and gloomy when it
came to some night clubs.
• After a while of searching I mange to find some songs
that were more upbeat and happy songs that were
made to bring people together.
Social Status
Primary: Middle Class
Secondary: High Class
• When it comes to a majority of people attending a bands or
concerts it was mostly the middle class to them it was more a
leisurely past time.
• But there have been other times where some high class would
carter for band members or the concert if for being fans or for
various charities.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
For the product research I used the internet to look up certain example I could use
for my research from images to the name of bands.
Positive – Thanks to the research, the various images and names of bands and
styles have given me a clear picture of what my product could turn out to be.
Negative – I couldn’t find anything specific regarding a band name that was all
about time travel.
– Questionnaires
Positive – Thanks to all of the response I received from the survey I could make
my product will thinking about what the audience wants to see.
Negative – Some of the results that I collected weren’t the ones I was hoping to
receive.
– Interviews
Positive – Thanks to the answers from the interview it gave me confidents that
the idea of a techno pop band about time travel can work.
Negative – There were some Reponses that had different takes on the ideas of the
band from music style and gerne.

26. Research Evaluation
– What sort of a response did you get?
• The Reponses I got from the survey have been a mix of
50/50 of expecting what the answers would be and what
they wouldn’t be, from the merchandise to the design.
– How did you distribute your survey? Give an advantage and a disadvantage
• I distribute the survey from a website called survey monkey
and I managed to get more than ten response for my survey.
Advantage – Thanks to the many response I received from the
survey I can now take all their thoughts into consideration before
and making my project.
Disadvantage – some the Reponses I got back had some
different outcomes than what I was hoping for but I could find a
way to some of those elements in.