1. Proposal
1
Working Title: Casual Clobber
What is it called? This can change if you think of something better later
Product’s Purpose: The purpose of my product is to inform people about the football
casual era and entertain them by doing so. The magazine also aims to show of clothing
which audience memberscan purchase.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Fashion magazine.
What sort of product is it
Content
I would add in various photos of my model wearing different clothing brands which I would be
selling within the magazine. I’m also going to add in football stories.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
I will be researching various stories on the internet and including one or two within my magazine. I
will also be adding photos of certain clothing brands which will be researched to see whether they
were included within this era.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Both genders 16-50 year olds will also be aimed at. Low to middle class social status and
the belonger sociographic will be also aimed at. My product will appeal to these people as
both genders are football fans, young to middle age people will be involved in the football
casual scene and the belonger sociographic will be appealed to as they will be trying to fit
into a certain group so that they can belong, low to middle class people will also be
targeted due to the midrange price grouping of the clothes.
Legal & Ethical Considerations:
Think about any offensive material you will include? None.
Will you restrict younger people using/accessing it? No I will not as no offensive material will be
included.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? By not including offensive content.
Are you using characters/names/logos of existing products/IPs? Some.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes.
