The document outlines various research methods Carter Smith conducted for a music product including analyzing existing album covers, distributing questionnaires to gather audience opinions on genres, merchandise preferences, and design elements, and conducting interviews. The research provided insights but also had weaknesses like extra ideas taking time away from the project or unreasonable audience responses. Carter Smith evaluated the different research methods to understand their strengths and weaknesses.

1. Research
Carter smith

2. Existing Product
The bold title drags
the attention to his
Face. This is because
Of the black
Background This
brings
the face And lettering
bold.
The audience
will also want to
listen to this
Because Johnny
cash is a legend
and because
It was his last
album It blew
up.

3. Existing Product
The bold image of
his ski mask and
the hat draws
your eyes to the
artist and the
album cover.
This bold album
cover gives a
recognizable to
this artist
schoolboy Q.
A large portion of
the audience will
listen because of
schoolboy Q’s fan
base but others
may be intrigued
because of the
contrast of black
and white
colours.

4. Existing Product
The bold look of the
weeknd is very
recognizable because
he is very popular in
the pop industry.
The bold image
makes his face be
the face of attention
and the dark
background brings
his face to the front
of the image.
The lighting of the
album cover
makes a perfect
contrast of the
lighting.

5. Existing Product
This
recognizable
album cover is
well known as
one of the best
album across
the world. This
is because of
the cover.
The bold logo at
the front of the
cover shows a
very unique look
of what the band
is and what
album it is. This is
because it is a
album different
to any other.

6. Research Analysis
• What common features do the researched
products have?
– They all mostly have a dark background with a bold
image in front of it. This brightens the image in front
and shows what the image is and what the band is.
• What aspects of the research will you include
within your on work?
– the dark background and bold front image I will
include on my work and also the name of the band
below it.

7. Questionnaire Analysis

8. Audience research
• Observation: people easily give away there age.
• What this says about my audience: they are happy to
release there age
• How will your product appeal to this audience: N/A

9. Audience research
• Observation: people easily give away there information
• What this says about my audience: they will give me
information about themselves.
• How will your product appeal to this audience:N/A

10. Audience research
• Observation: the most popular choice for genre is pop
• What this says about my audience: they prefer to listen
to pop.
• How will your product appeal to this audience: they
like music and my product is related to music.

11. Audience research
• Observation: 90% of people listen all the way through on a album.
• What this says about my audience: they enjoy listening to music
• How will your product appeal to this audience: show that people
will listen all the way through if my product was a finished album.

12. Audience research
• Observation: everyone will listen to new album.
• What this says about my audience: they listen to new
artists.
• How will your product appeal to this audience: they
will listen to new music/artist such as my product.

13. Audience research
• Observation: people have opinions on what is interesting about a
band poster.
• What this says about my audience: they have a interest in new
artists.
• How will your product appeal to this audience: my product is
related to music.

14. Audience research
• Observation: people have opinions on what is interesting about a band t-
shirt.
• What this says about my audience: they have a interest in band t-shirts.
• How will your product appeal to this audience: if they like band
merchandise then they may like the t-shirt design I would have produced.

15. Audience research
• Observation: everyone who did the survey had a idea about the
front design of the merchandise.
• What this says about my audience: they have ideas about what
design would be best on the front of the design.
• How will your product appeal to this audience: they have a choice
of what would be best on the front of the design.

16. Audience research
• Observation: : everyone who did the survey had a idea about what merchandise
would be best for the product.
• What this says about my audience: they prefer some merchandise to others, such
as t-shirts or jumpers.
• How will your product appeal to this audience: I could choice the merchandise
with the most choices and expand that idea for the audience.

17. Audience research
• Observation: there is a variety of colours that are chosen by the
audience.
• What this says about my audience: they have a variety of choices
about the colour scheme of the product and design.
• How will your product appeal to this audience: I can choose the
best colours that the audience wants.

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• A strength is that it gives you ideas of what you want from the album cover to look like.
This can improve the final design and what makes a good album cover can help towards
that in future.
• A weakness is that if you have a idea already that you want to produce the extra ideas
can be a waste of time, this can cause you to less time to finish your work or cause you to
miss your deadline.
– Questionnaires
• A strength of this is that it can help you improve on the ideas that you have for the final
product. Another strength of this is that it gives you idea that you didn’t have before.
• A weakness is that some of the ideas may not good compared to others because the
answers may not be reasonable for the product that I am creating.
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage