Coca cola formal proposal
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This document outlines a proposed radio advertisement for a new Coca-Cola soft drink with less sugar. The advertisement would be released on radio worldwide in multiple languages and emulate an existing upbeat Coca-Cola ad with a song, people discussing the product, and a concluding slogan. The target audience is people of all ages and genders since Coca-Cola is a well-established global brand familiar to most. The ad will not contain any offensive material to avoid turning people away from the product or offending cultural, religious, or social groups where it is broadcast.
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3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by highlighting that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were addressed by confirming the ad would not include offensive content and would simply promote the Coke product.
Radio proposal (1)
The document proposes a radio jingle for Coca-Cola to be released in English-speaking territories like England and the USA. The jingle would tell a simple story of a man on the beach who is thirsty and enjoys a nice, cold, and refreshing can of Coca-Cola. The main message is that Coca-Cola is always fresh and reliable at quenching thirst. The jingle is inspired by but not based on existing Coca-Cola radio ads and would target all people to appeal to as broad an audience as possible.
3. formal proposal radio advertisement
This radio advertisement uses sound effects to depict someone drinking a Coca-Cola. The slogan "Taste Sweet Taste" will be used. It is inspired by existing Coca-Cola advertisements and aims to get listeners to focus on the key sounds. The target audience is ages 12-16, as this type of radio advertisement would be appropriate for both kids and adults. It includes sound effects and voices to portray the experience of drinking Coca-Cola.
Formal Proposal
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.
3. formal proposal 2
This radio advertisement from Coca-Cola encourages people to drink the product by promoting the chance to find a rare gold can or bottle. The main message is about bringing people together with family and friends. It will target all Coca-Cola drinkers and non-drinkers worldwide through radio, podcasts and Spotify. The style is inspired by classic Coca-Cola bottles but ensures no offensive material by maintaining an inoffensive language and avoiding representing any groups to be accessible to all audiences.
3 formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat, festival-like style to encourage drinking Coca-Cola, which is positioned as a refreshing beverage that brings people together. Legal and ethical considerations were made to avoid offending any groups and to ensure the ad does not infringe on any copyrights.
Radio formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat style similar to other festival advertisements to encourage drinking Coca-Cola products at events and getting people together with their high quality beverage. Legal and ethical considerations will be taken to ensure the ad does not offend any audiences and avoids copyright issues.
4. Formal Proposal - Radio Advert
This radio advert promotes Coca Cola as refreshing and nostalgic. It features a girl listening to music who opens a bottle of Coca Cola, accompanied by refreshing sounds. The ad ends by saying "Coca Cola" and the slogan "Welcome to the better side of life." The main message is that drinking Coca Cola makes one feel relaxed and can bring back old memories. The ad is intended for worldwide release and would appeal to families and older generations familiar with Coca Cola's long history.
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3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by highlighting that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were addressed by confirming the ad would not include offensive content and would simply promote the Coke product.
Radio proposal (1)
The document proposes a radio jingle for Coca-Cola to be released in English-speaking territories like England and the USA. The jingle would tell a simple story of a man on the beach who is thirsty and enjoys a nice, cold, and refreshing can of Coca-Cola. The main message is that Coca-Cola is always fresh and reliable at quenching thirst. The jingle is inspired by but not based on existing Coca-Cola radio ads and would target all people to appeal to as broad an audience as possible.
3. formal proposal radio advertisement
This radio advertisement uses sound effects to depict someone drinking a Coca-Cola. The slogan "Taste Sweet Taste" will be used. It is inspired by existing Coca-Cola advertisements and aims to get listeners to focus on the key sounds. The target audience is ages 12-16, as this type of radio advertisement would be appropriate for both kids and adults. It includes sound effects and voices to portray the experience of drinking Coca-Cola.
Formal Proposal
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.
3. formal proposal 2
This radio advertisement from Coca-Cola encourages people to drink the product by promoting the chance to find a rare gold can or bottle. The main message is about bringing people together with family and friends. It will target all Coca-Cola drinkers and non-drinkers worldwide through radio, podcasts and Spotify. The style is inspired by classic Coca-Cola bottles but ensures no offensive material by maintaining an inoffensive language and avoiding representing any groups to be accessible to all audiences.
3 formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat, festival-like style to encourage drinking Coca-Cola, which is positioned as a refreshing beverage that brings people together. Legal and ethical considerations were made to avoid offending any groups and to ensure the ad does not infringe on any copyrights.
Radio formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat style similar to other festival advertisements to encourage drinking Coca-Cola products at events and getting people together with their high quality beverage. Legal and ethical considerations will be taken to ensure the ad does not offend any audiences and avoids copyright issues.
4. Formal Proposal - Radio Advert
This radio advert promotes Coca Cola as refreshing and nostalgic. It features a girl listening to music who opens a bottle of Coca Cola, accompanied by refreshing sounds. The ad ends by saying "Coca Cola" and the slogan "Welcome to the better side of life." The main message is that drinking Coca Cola makes one feel relaxed and can bring back old memories. The ad is intended for worldwide release and would appeal to families and older generations familiar with Coca Cola's long history.
3. formal proposal
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal radio
The radio advert is aimed at audiences aged 10-50 in England and promotes Coca Cola through calm music and the sound of pouring Coke. It seeks to create a luxurious and relaxed atmosphere like cafe Nero ads to attract listeners and influence them to purchase the product. The one sentence sales pitch is that it provides a "chill vibe".
3. formal proposal
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
Advergame Formal Proposal
This document outlines a proposed advergame called "Collect the Cokes" for Coca-Cola. The game would be a side-scrolling runner released on mobile and web for English speakers in the UK. The player controls a character who runs and collects cans of Coke, ultimately displaying a message to "Enjoy Coca-Cola." The game aims to appeal to 16-19 year olds of any gender or social status who enjoy social activities or being ambitious. The creator commits to avoiding offensive content and ensuring the game respects all cultures and beliefs.
4. formal proposal 2
This document proposes an advergame to promote Coca-Cola. The game would be released worldwide on mobile platforms. Players control a Coca-Cola can chasing a vending machine. The goal is to communicate that Coke refreshes you after hard work. Stylistically, it would resemble games for other sodas through use of distinctive colors and fonts. The target audience is teens and young adults who the brand aims to portray spending time with friends and adventure. No offensive content would be included and the game would differ from existing Coke ads to avoid copyright issues.
What make the advertising campaign of Coca-Cola successfull?
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.
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3. formal proposal
This radio advertisement promotes Coke by using an upbeat song and ambient natural sounds shown to improve engagement. The main message is that things go better with Coke. It targets teens aged 16-19 by appealing to their music preferences and subconsciously through the proven effects of nature sounds. Legal and ethical considerations were made to avoid offensive content and copyright issues.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Young marketers assignment 23.1 ba loc-hoang lan
The document discusses Coca-Cola's "Share a Coke" shopper marketing campaign in Vietnam. The campaign's objective was to increase summer consumption of Coca-Cola and get people talking about the brand again. It launched with personalized Coke bottles labeled with common names. It then expanded to include bottles printed with customers' actual names when buying in certain stores. Over 1,000 Coca-Cola cheerleaders helped kick it off by handing out 130,000 personalized bottles in major cities.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Sensory branding
This document discusses sensory branding and how brands are using the five senses to create stronger emotional connections with consumers. It begins by outlining the rise of a hyper-consumption society driven by technological changes and shifting social values. The document then discusses how advertising uses sensory appeals and emotional storytelling similar to myths to influence consumer behavior. Brands are increasingly using sensory branding by appealing to sight, sound, smell, taste and touch to create memorable experiences around their products. Research shows senses like smell can impact mood and preferences more than other senses. The document provides several examples of brands that strategically use multiple senses in their marketing and campaigns. It concludes by noting consumers now demand sensory experiences and questions whether excessive sensory branding could raise ethical issues.
Formal proposal finshed
This document outlines a proposed radio advertisement for Coca-Cola titled "Feel Forever Young with Coca Cola". The ad would feature an old man singing a song from his childhood and flashing back to when he was a kid singing and drinking Coke. When he drinks a Coke in the present, he feels young again. The message is that Coke makes you feel young no matter your age. The ad is aimed at families of all ages and would appeal to their childhood memories of drinking Coke. It avoids any offensive content by keeping a family-friendly tone.
3. formal proposal
This radio advertisement promotes drinking Coca-Cola to 14-20 year olds in a comedic style similar to previous Coke ads. The one-line sales pitch is to "enjoy freshness". While using the Coke brand, the ad will be original to avoid copyright issues. Some restrictions may apply to younger children due to the drink's sugar content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a style similar to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, inappropriate, or copyrighted material. Legal and ethical considerations were taken to ensure the ad would not offend or infringe on others.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a similar style to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, unethical, or copyrighted content.
3. formal proposal
here is the proposal i had written to my tutor to clarify some extra information that needed to be clarified
3. Formal Proposal.docx
The advertisement is for a Coca Cola summer radio ad called "Open Summer" that would air in Anglosphere countries. It depicts a busy city dweller who escapes to the beach briefly, conveying that Coke creates a good time in summer. The ad is inspired by modern and vintage radio ads and targets stressed 16-19 year olds of both genders from lower to lower middle income families who find Coke a luxury and will associate it with summer. Appropriate legal and ethical considerations were made in its creation.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict children under 15 from exposure to ensure no copyright issues arise from using previous Coca-Cola advertising styles and conventions.
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3. formal proposal
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal radio
The radio advert is aimed at audiences aged 10-50 in England and promotes Coca Cola through calm music and the sound of pouring Coke. It seeks to create a luxurious and relaxed atmosphere like cafe Nero ads to attract listeners and influence them to purchase the product. The one sentence sales pitch is that it provides a "chill vibe".
3. formal proposal
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
Advergame Formal Proposal
This document outlines a proposed advergame called "Collect the Cokes" for Coca-Cola. The game would be a side-scrolling runner released on mobile and web for English speakers in the UK. The player controls a character who runs and collects cans of Coke, ultimately displaying a message to "Enjoy Coca-Cola." The game aims to appeal to 16-19 year olds of any gender or social status who enjoy social activities or being ambitious. The creator commits to avoiding offensive content and ensuring the game respects all cultures and beliefs.
4. formal proposal 2
This document proposes an advergame to promote Coca-Cola. The game would be released worldwide on mobile platforms. Players control a Coca-Cola can chasing a vending machine. The goal is to communicate that Coke refreshes you after hard work. Stylistically, it would resemble games for other sodas through use of distinctive colors and fonts. The target audience is teens and young adults who the brand aims to portray spending time with friends and adventure. No offensive content would be included and the game would differ from existing Coke ads to avoid copyright issues.
What make the advertising campaign of Coca-Cola successfull?
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.
Wireless earbuds speaker Gleeman profile
This is the basic description of Gleeman's brand and products that we are currently seeling. any questions are welcomed here. contact info: will@gleeman.com.hk
3. formal proposal
This radio advertisement promotes Coke by using an upbeat song and ambient natural sounds shown to improve engagement. The main message is that things go better with Coke. It targets teens aged 16-19 by appealing to their music preferences and subconsciously through the proven effects of nature sounds. Legal and ethical considerations were made to avoid offensive content and copyright issues.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Young marketers assignment 23.1 ba loc-hoang lan
The document discusses Coca-Cola's "Share a Coke" shopper marketing campaign in Vietnam. The campaign's objective was to increase summer consumption of Coca-Cola and get people talking about the brand again. It launched with personalized Coke bottles labeled with common names. It then expanded to include bottles printed with customers' actual names when buying in certain stores. Over 1,000 Coca-Cola cheerleaders helped kick it off by handing out 130,000 personalized bottles in major cities.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Sensory branding
This document discusses sensory branding and how brands are using the five senses to create stronger emotional connections with consumers. It begins by outlining the rise of a hyper-consumption society driven by technological changes and shifting social values. The document then discusses how advertising uses sensory appeals and emotional storytelling similar to myths to influence consumer behavior. Brands are increasingly using sensory branding by appealing to sight, sound, smell, taste and touch to create memorable experiences around their products. Research shows senses like smell can impact mood and preferences more than other senses. The document provides several examples of brands that strategically use multiple senses in their marketing and campaigns. It concludes by noting consumers now demand sensory experiences and questions whether excessive sensory branding could raise ethical issues.
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What make the advertising campaign of Coca-Cola successfull?
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Similar to Coca cola formal proposal
Formal proposal finshed
This document outlines a proposed radio advertisement for Coca-Cola titled "Feel Forever Young with Coca Cola". The ad would feature an old man singing a song from his childhood and flashing back to when he was a kid singing and drinking Coke. When he drinks a Coke in the present, he feels young again. The message is that Coke makes you feel young no matter your age. The ad is aimed at families of all ages and would appeal to their childhood memories of drinking Coke. It avoids any offensive content by keeping a family-friendly tone.
3. formal proposal
This radio advertisement promotes drinking Coca-Cola to 14-20 year olds in a comedic style similar to previous Coke ads. The one-line sales pitch is to "enjoy freshness". While using the Coke brand, the ad will be original to avoid copyright issues. Some restrictions may apply to younger children due to the drink's sugar content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a style similar to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, inappropriate, or copyrighted material. Legal and ethical considerations were taken to ensure the ad would not offend or infringe on others.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a similar style to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, unethical, or copyrighted content.
3. formal proposal
here is the proposal i had written to my tutor to clarify some extra information that needed to be clarified
3. Formal Proposal.docx
The advertisement is for a Coca Cola summer radio ad called "Open Summer" that would air in Anglosphere countries. It depicts a busy city dweller who escapes to the beach briefly, conveying that Coke creates a good time in summer. The ad is inspired by modern and vintage radio ads and targets stressed 16-19 year olds of both genders from lower to lower middle income families who find Coke a luxury and will associate it with summer. Appropriate legal and ethical considerations were made in its creation.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict children under 15 from exposure to ensure no copyright issues arise from using previous Coca-Cola advertising styles and conventions.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict younger audiences, ensuring differences from other ads prevent copyright issues.
3. formal proposal radio
This radio advertisement for Coca-Cola will feature the sound of a skateboard on a summer morning. It will stop and be followed by the sound of a Coke can opening and someone drinking. The recognizable Coca-Cola jingle will then play to communicate the message of enjoying a refreshing Coke on a summer day. The ad aims to appeal to younger audiences by including the skateboard sound effect but will not target any specific age or gender. It uses conventions from existing ads with jingles and seasonal sounds to promote Coke in a similar style.
3. formal proposal (1)
This document outlines a proposed radio advertisement for Coca-Cola that would target 16-19 year olds in English speaking countries. The ad would communicate Coca-Cola's message in an entertaining audio format similar to other radio ads, without including any offensive or inappropriate material. It was designed to appeal to a wide audience and comply with legal and ethical standards for advertising.
3. formal proposal copy
This document outlines a proposed radio advertisement for Coca-Cola. The ad would target 16-19 year old males and females on platforms like Facebook, Twitter, Snapchat and Instagram. It would be released in highly populated countries like America where English is widely spoken. The ad aims to communicate that Coca-Cola is a popular, seasonal drink through a style similar to ads by Pepsi. It seeks to position Coca-Cola as a competitor without infringing on copyrights. The ad will be appropriate for its target age range and not offensive to any religions.
3. formal proposal (radio)
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal 2
This radio advertisement promotes Coca-Cola by focusing on the theme of sharing. The ad targets 16-19 year olds and will air on radio and social media when this age group is most likely listening. The message is that sharing Coca-Cola has never been better. It is suitable for worldwide release without being offensive to any cultures or beliefs.
3. formal proposal advergame
This document proposes a radio broadcast advertisement for Coca-Cola that would feature across multiple platforms. The advertisement would involve a creature collecting Coca-Cola coins through an animated game-like story. The target audience would be ages 16-19 across worldwide territories. Care would be taken to avoid offensive material and restrict younger audiences, using Coca-Cola's logos and names without risk of copyright infringement by differentiating the creative elements.
3. formal proposal 0.2
The working title is "Halloween Radio advert". It is an advertisement for Coca-Cola that will air on radio stations in the US and Europe. The ad uses creepy music and sound effects that get louder before stopping abruptly when a Coke bottle opens, along with the tagline "no tricks just coke...have a treat this Halloween". The target audience is males and females aged 12 to 25 who enjoy the Halloween season and getting a slight scare. Appropriate copyright-free music and images will be used to differentiate it from existing works and avoid legal issues.
3. formal proposal
The product is an advergame called Pixel cola that would be released on Google platforms worldwide except where English is not spoken. The game's main character finds a Coke bottle to win. It promotes Coke as a liked beverage to increase sales and consumption. The one line sales pitch is that Coke brings happiness. The style is inspired by Pepsi and red cola ads with their memorable advertising. The audience is all ages and both genders since Coke appeals to everyone. There are no legal or ethical concerns as no offensive content is included and existing characters/logos are not used.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and summer sounds in the background while an interviewer questions two people about why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview formats and aims to appeal to 16-19 year olds who attend summer festivals. Care has been taken to avoid offensive, restricted, or legally problematic content through ensuring there is no swearing, racism, or religion mentioned and both interviewer and interviewee voices are included.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers aged 16-19 in the UK and western audiences. The ad will feature sounds of summer and background music with interviews of two people discussing why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It has been designed to not include any offensive, swearing or racial language and will not restrict or offend any religious groups by avoiding religious topics. Ensuring the interviewer's voice is also included helps differentiate it from existing products to avoid potential copyright issues.
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Essay research (4)
Gillette played tricks in the early 20th century to convince women they needed to shave their legs by manipulating magazines and advertising. They falsely claimed shaving was a European trend to get women to buy razors. Social media has since changed how fashion trends spread by allowing individuals to both consume and contribute to trends online through influencers. Fast fashion brands also use social media to quickly react to emerging trends.
Essay pt2
Social media has significantly changed the fashion industry by allowing two-way participation between brands and consumers. It has shifted power dynamics away from top-down trend-setting by magazines and fashion shows alone by empowering users to both consume and contribute to fashion trends. Popular platforms like Instagram have huge engaged audiences for fashion content and influencers, driving inspiration, trends, and sales. Social media also enables faster response to trends and greater individual expression in fashion.
Researchfmpcopy 190611085118
Here are my observations from the primary audience research:
- The target audience prefers magazine covers that are attention-grabbing but not overly busy or complex. They want something that stands out visually but is still sophisticated and easy to digest.
- The main image or "center piece", typically featuring a model, is considered the most important element. The cover design should highlight this central visual and make it the clear focal point.
- A generic layout with the main image as the clear focal point, and supporting text/elements arranged around it, is preferred. The design shouldn't be too unconventional or distract from the central piece.
Based on this, some ways my product could appeal to this audience include:
-
Fmpproposal1 190501141411-190611090437
My proposed photography magazine titled "Silhouette" aims to appeal to both male and female audiences as the photography industry has become nearly 50/50 in terms of gender participation. The magazine will have a monochrome aesthetic with soft pops of color and focus on being both visually pleasing and informative. To ensure the magazine meets audience interests, I will conduct surveys and interviews with photographers and non-photographers to understand what content is desired. The target audience is predicted to be middle class achievers living in large cities who are interested in photography for professional or hobby purposes. Feedback will be gathered throughout the production process and a final self-evaluation will assess the project's strengths and weaknesses.
Researchfmpcopy 190611085118
Here are my observations from the primary audience research:
- The target audience prefers magazine covers that are attention-grabbing but not overly cluttered. They want something sophisticated but still interesting visually.
- The main image or "center piece", typically featuring a model, is considered the most important element. The cover design should highlight this central visual.
- A generic layout with the main image as the clear focal point is preferred. Additional text and design elements should complement rather than compete with the central photo or illustration.
- High production values and professional design are important. The audience wants the magazine to look polished and well-put together.
To appeal to this audience, I will focus my cover design on a strong
6. production reflection (1)
The document provides a reflection on Amy Foster's process for creating a magazine production. Over several weeks, Amy worked on various elements of the production including backgrounds, mastheads, page layouts, images, and editing photos. She experimented with different editing techniques like filters, overlays, and effects. Amy incorporated feedback from peers which led her to make changes like updating fonts and positioning. The reflection demonstrates Amy's iterative process of creating, receiving feedback, and refining elements of the magazine production.
5. evaluation(1) fin
The document provides an evaluation of the production process for a research project. It discusses each stage of the process, including research, planning, and time management. For the research, the author conducted a survey, interview, subject research on a photographer, and a photography experiment. They found the survey and interview helpful but feel they could have improved some questions. For planning, they created initial plans and pre-production presentations. They felt the pre-production most influenced the final product but note they lacked attention to detail. For time management, the author acknowledges they fell behind schedule and had to rush parts, feeling more time would have improved the work.
4. pre production(1)
The document provides details about Amy Foster's pre-production process for creating a photography magazine. She plans to make a monochromatic magazine to educate and attract a wider audience to photography. Her target audience is 16-21 year olds. She will include her own photography and articles by famous photographers. She found fonts on Dafont.com that fit her simplistic and mature style. She researched color schemes and plans to use complementary or monochromatic colors. She selected outfits in dark colors for ease of editing photos in black and white. Potential shoot locations include Scarborough beach and Dalby Forest as backup in case of bad weather. She did a location recce of Dalby Forest to scout potential spots.
Fmpproposal1 190501141411
This proposal outlines plans for a photography magazine called "Silhouette." The target audience is envisioned to appeal equally to male and female readers given photography's growing gender parity. Research including surveys and interviews with photographers and non-photographers will inform content catering to both experienced and novice audiences. The magazine will feature a monochrome aesthetic with selective color accents and focus on accessibility across socioeconomic classes. Evaluation will assess planning effectiveness and gather feedback from biased and unbiased readers. A production schedule is outlined over 9 weeks for research, pre-production, production, and evaluation.
Research fmp copy
The document analyzes and summarizes several magazine covers:
1) The first magazine cover uses a black and white theme with subtle pops of color. It draws attention to important text with varying shades of white. The side-view model photo allows for surrounding text.
2) The second magazine employs a black and white theme and larger bold text to draw attention. It features a close-up photo of a model's face to focus on facial structure.
3) The third magazine incorporates a black and white theme with a colorful element in the corner. Its masthead draws attention with the word "photographer" and a side-profile model photo shows facial features.
4. pre production(1)
The document provides information about pre-production tasks for different types of projects. It discusses that pre-production is important for organizing a project before production starts. It then lists common pre-production paperwork for print productions, moving image productions, video game productions, and audio productions. This includes items like risk assessments, schedules, budgets, equipment lists, etc. The document emphasizes that the specific pre-production tasks will depend on the individual project.
Fmp proposal (1)
This proposal outlines a plan to create a photography magazine called "Silhouette." The target audience is intended to appeal to both genders equally and those in middle to upper-middle socioeconomic demographics living in large cities. Research methods like surveys and interviews will help determine content. The magazine will have a monochrome aesthetic with touches of color and focus on both professional and amateur photography. Progress and quality will be evaluated through reflection, feedback from various readers, and comparing the final product to initial plans and goals.
1. initial plans(2) (1) finished
This document contains a student's mood board project for creating a magazine cover. It includes four mood boards exploring images, colors, patterns, and fonts that inspire the intended style. The student found monochrome and grungy photos on Google that influenced the theme. The color mood board showed the variety of shades in black, white and grey. Pattern images displayed curved and lined designs that could be used subtly. Font research focused on calligraphy styles. The mood boards provided inspiration for the magazine cover's visual elements and helped the student better understand design influences.
Fmp proposal (1)
This document is a project proposal for a photography magazine called "Silhouette." The proposal outlines the concept for the magazine, which will feature the student's own photography in a monochrome style with pops of color. Research plans are described, including audience surveys and interviews to help shape the magazine's content and design. An evaluation process is mentioned to provide ongoing feedback and a final self-reflection. A bibliography lists potential sources for inspiration and research, including planned primary research through audience surveys and interviews. A weekly task schedule is included with placeholders for specific tasks.
1. initial plans(2)
This document contains a student's mood board project for creating a magazine. It includes four mood boards exploring images, colors, patterns, and fonts to inspire the overall style and theme. The student found photos on Google with similarities around dark colors, head shots placed off-center, and occasional pops of color. The color mood board showed the many shades of black, white and grey. The pattern board provided curvy and lined designs. The fonts will be handwritten styles. The mood boards influenced the student's vision and provided inspiration and resources for the final product.
7. evaluation
Amy Foster evaluated her research, planning, time management, technical qualities, aural qualities, aesthetic qualities, and audience appeal for her game design project. She identified strengths such as researching different game styles and exploring planning options, but also weaknesses such as only focusing on one game genre and rushing the editing. Amy recognized areas for improvement like spending more time on animation and audio to make the game look more polished and appealing to her target audience.
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