3. Idea- Australia
• Coca-Cola core idea was to reunite
Australians
• Australians call each other by their first
name, or ‘mate’
• Coca-Cola printed 150 of the country’s
most popular names on labels of Coke
bottles
• Coke kept in touch with consumers at
the time of the campaign in order to
surprise, maintain momentum and
spark further conversations
4. Paid Media
• Multiple channels and Newspaper
followed a flow of marketing trade
coverage
• TVCs featured photos of real
people who shared that name were
aired across Australian sport AFL
and NRL finals and reached 30%
of the population
• Kiosks that toured 18 Westfield
shopping centers invited
consumers to personalize a Coca-
Cola can with any name
5. Owned Media
• Coke bottles being printed by common
names
• Official Website of coca cola filled with
the news of new released coke bottles
• Media and Celebrity influencers with a
large social media footprint were sent
personalized kits with a Coke product
bearing their name, including
campaign messaging to share with their
network of fans
• Facebook Page “Share a Coke”
6. Earned Media
• The campaign earned a total of
18,300,000 plus media impressions
• Traffic on the Coke Facebook site
increased by 870% and the
Facebook page grew 39%
• In Australia Coca- Cola was number
1 most talked about Facebook page
and 23rd globally
• 76,000 virtual Coke cans were
shared online
• 378,000 custom Coke cans were
printed at local malls
7.
8. Hello Happiness
Idea- UAE
• Hello Happiness Phone Booth
• Phone booth that accepts Coca-Cola
bottle caps instead of coins for a free 3-
minute international phone call which
helped people connect with their
families back home
• Duration: March 2014- April 2014
13. Earned Media
• 1 million views on YouTube in less then one
month
• 134,484 minutes of calls logged in the
month long campaign and 40000 people
made calls
• Conversations on YouTube, Facebook and
Twitter showed 95% positive comments
• The video went viral worldwide
• #HelloHappiness on Facebook and twitter
Hello Happiness
17. Small World Machine
Idea India and Pakistan
• Two divided nations share a moment of
happiness
• Coke connected India and Pakistan
using Small World Machine campaign
• It opened a live portal between the two
countries
• Touch screens allowed eye to eye
contact and physical interaction for a
very first time
28. Open Happiness,
With everyone!
Idea:
To act like an ice breaker in a surrounding where
everyone is new to each other
How?
Create a container where coke bottles are kept. People
in groups (new people in college) come together and
shout and when the decibel level reaches to the level
set, the container opens and everyone gets Coco Cola
cans that are kept inside.
Why?
We say cheers and have a drink, Coco Cola conveys
“Open happiness”. Like wise when people get the
bottles, coco cola wants to be a catalyst for new people
to share happiness with each other.
