The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.

1. SHAMIL ANN THOMAS
II M.A.M.M

2. • The Coca-Cola Company is an
American multinational beverage corporation and
manufacturer, retailer and marketer of non-alcoholic
beverage concentrates and syrups which is headquartered
in Atlanta, Georgia.
• Its current chairman and CEO isMuhtar Kent.
• The company is known for its flagship product Coca Cola.
• 1886 – Invented by pharmacist John Stith Pemberton in
Columbus, Georgia.
• 1889 - The Coca-Cola formula and brand was bought in
by Asa Griggs Candler and started distribution.
• 1892 – The Coca Cola Company was incorporated.

3. • The company operates a franchised distribution
system where The Coca-Cola Company only
produces syrup concentrate which is then sold to
various bottlers throughout the world who hold an
exclusive territory.
• The Coca-Cola Company owns its anchor
bottler in North America, Coca-Cola
Refreshments.
• Also according to the 2007 Annual Report, Coca-
Cola had gallon sales distributed as follows:
• 43% in the United States
• 37% in Mexico, India, Brazil, Japan and the
People's Republic of China
• 20% spread throughout the rest of the world

4. BRANDS
• Fanta, Sprite, Dasani, Burn, Minute Maid, Diet
Coke, Coca cola zero, Schweppes, Fresca,
Ciel, Powerade, Melloyello, Simple
orange.etc.

6. COCA COLA
• Coca-Cola is
a carbonated soft
drink sold in stores,
restaurants,
and vending
machines throughout
the world.
• It is produced by The
Coca-Cola Company
of Atlanta, Georgia, and
is often referred to
simply as Coke.

7. AD CAMPAIGN

8. HELLO HAPPINESS
• 80% of the residents of UAE are migrant workers from South
Asia.
• Most of the laborers there undergo hardship as they stay in
labor camps, working for many hours, away from their
families and can make calls only rarely.
• Understanding this little concept, Coca cola came up with a
very innovative initiative.
• In order to give labourers in the UAE a chance to talk just a
little bit longer to their loved ones across the world, Coca-Cola
created the Hello Happiness Phone Booth.
• A special and inexpensive way to communicate with loved
ones. Drink a bottle of Coca-Cola and use the cap as currency
to dial home. Every cap equals a free three-minute
international phone call. It's hello to happiness indeed.

9. SUCCESS OF CAMPAIGN
• Over 1 million views of the campaign video on Youtube
in less than a month.
• 134,484 minutes of calls logged in the month-long
campaign.
• 40000 people made calls using this machine
• Duration: 1 month (March 2014-April 2014)
• Conversations on Youtube, Twitter, Facebook showed
95% of positive comments according to Coke.
• A meaningful campaign that shows that Coca-Cola
cares about its customers and is committed to bringing
happiness to people.
• An innovative, emotional and efficient campaign that
warms the heart.