This proposal outlines plans for a photography magazine called "Silhouette." The target audience is envisioned to appeal equally to male and female readers given photography's growing gender parity. Research including surveys and interviews with photographers and non-photographers will inform content catering to both experienced and novice audiences. The magazine will feature a monochrome aesthetic with selective color accents and focus on accessibility across socioeconomic classes. Evaluation will assess planning effectiveness and gather feedback from biased and unbiased readers. A production schedule is outlined over 9 weeks for research, pre-production, production, and evaluation.

1. Proposal
1
Audience
Photography istypicallyaimedmore atmalesoverfemaleshoweverinrecentyearsthe numbers
have beenshootinguptoa veryclose equal number.In1901 the numbersforthe amountof male
photographerswere lookingat1112 – 290 female photographershoweveratthe beginningof 1951
the numbersevenedoutto569 – 336 showingthatas time goeson the normalityforwomentodo
anythingthatmencan doreallywill justcontinuetokeepgoingup.Lookingatsome of the info
graphicswe can tell that the photographyisverynearly50/50 showingthatnow we needtostart
Centre Name and Number:
York College 48357
Student Name and Number:
Amy Rose Foster 350633
Project proposal title and date:
Silhouette , a photography magazine
28/03/2019
Main area of activity:
My medium of work will be photography and graphic design to create my magazine
Rationale:
In my opinion I think that the previous magazine project will really help me to create my magazine
for my final major project as I think that I developed a lot of new skills for example I have become
more skilled when it comes to the editing in Photoshop than I previously was. I also think that the
planning section in my music video has helped me to acquire the necessary skills to create a good
plan and this will be helpful when I plan my magazine. Taking the feedback from the last magazine
project will also help me as it tells me that I need to focus on evaluating to a higher standard and I
will definitely take this into consideration this time.
Project Concept:
For my project I am wanting to create a photography magazine that appeals to different audiences
and that has my own photography as I want to incorporate that as well as creating the magazine. I
want my magazine to be informative while also being aesthically nice to look at, the theme of my
magazine is going to be monochrome with soft pops of colour while still trying to keep a
minimalistic theme on going. For this I will need to conduct a series of research towards helping
me to create the best magazine possible for example I will create surveys that I can send out to
get the best feedback to really find out what my audience want to see, I will also make sure to add
in additional things for example I am going to be conducting a interview with just a regular person
who doesn’t know much about photography and then conducting the same interview but with a
young photographer to really see what I should put and getting the right balance as I hope that
people that aren’t that familiar with photography will be wanting to buy my magazine as well as
actual photographers.
How will the project be evaluated and reviewed:
When it comes to the evaluation of my work I will take it upon myself to really look at my planning
and my final product to see how all the different steps and power points I took prior affected my
overall finished product. I will also get unbiased opinions of different types of people some that
have interests and others that don’t to really see how my products differ to the people that will be
reading them. I am currently doing an on going production reflection every week so that I can see
how I found each of the weeks along with the different power points. This process overall will help
my developing study/ career in the media industry as I can see how things would really work in the
event that I actually created my own magazine.

2. Proposal
2
aimingourproductionat bothgenders.The NRSsocial gradeswere developedbythe National
ReadershipSurveytoclassifymagazine andnewspaperreaders.Now mymagazine isn’taimedat
one specifictype of personhoweveritdoeshelptoknow whowill be buyingitforexampleinmy
opinionIthinkthatgrade B social gradeswill be the type of people thatwill be buyingasfrom
lookingatinfographicsmore so middle classpeople are interestedinphotography andhave an
interestinbuyingrelatedthingshoweverinmyopinionIthinkthatit can still be classC1 as
photographyisbecomingmore mainstreamandmore acceptable tobe doingnowadaystherefore it
ismore likelytobe purchasedbydifferentsocial grades. Psychographicsisthe studyof personality,
values,attitudesandlifestyles.Thisallowsyoutotargeta specifictype of audience baseduponthe
type of persontheyare.In my opinionIthinkthatmy audience are more likelytobe an a achiever
as theyare more likelyaseriousbusinesspersonwhowantspowerandmaterial wealthpurely
because of the fact that theyare buyingaphotographymagazine inclinesthattheyalreadydo
photographyorwant to getintothat industrynomatter whattheywantto gain outof it.
Advertisingmessagesneedtobe aboutmoneyandpowerandI thinkthat thiswill be myaudience
as inphotographyyouhave to like yourownworktherefore theyare drivenbymoneyandthere
status.Geodemographicsishowyouidentifyanaudience baseduponwhere theylive.The belief is
if people livinginsimilarplacesusuallyhave similarlifestylesandspendingtendenciesusingcensus
data. Inmy opinionIthinkthatmy audience will be inlarge citiespurelyasphotographytendsto be
more popularinlargercitieswhere itismore accepted,we alsosee a lotmore art andphotography
withinlargercitiesbecause there tendstobe collegesanduniversitiesthatencourage this.

3. Proposal
3
Bibliography:
1. Anna Wintour DBE. (1892). British Vogue. Available: https://www.vogue.co.uk/. Last
accessed 01/05/2019.
2.Michael Freeman (2007). the photographers eye. London: Michael Freeman. Anon
3. Amy Davies (2011). Amateur photographer.london:anon . p34-56
1. Amy, Foster (2019) Target Audience Research Survey ( conducted on 01/05/19)
2. Josh,Palmer(2019) Target Audience Research Survey ( conducted on 01/05/19)
3. Kallum, Sykes(2019) Target Audience Research Survey ( conducted on 01/05/19)
4. Amanda, Foster (2019) Target Audience Research Survey ( conducted on 01/05/19
5. Imogen, Minto(2019) Target Audience Interviews ( conducted on 01/05/19)
6. Joe, Bowden (2019) Target Audience Interviews( conducted on 01/05/19)
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Create mind maps of ideas to brainstorm for
initial ideas , do some research for the audience
section of proposal.
2 Research  Research primary and secondary audience
research, interviews and surveys.
3 Research  Create an experiment about something I have
never tried before and research a photographer
and found out some information that could help
me.
4 Pre-production & Planning  Create layout plans so that I have a clear idea
about what the overall look of my magazine will
be and decide on fonts, colours, patterns.
5 Production  Create font and background .
6 Production  Lots of different photo shoots taking photos here
using props and different stuff so that I have a lot
of different photos to choose from.
7 Production  Start editing the photos to make the look better
and making them into my own.
8 Production  Start putting everything together so all the fonts,
backgrounds, writing , images and editing
together to start putting the final magazine
together.
9 Evaluation  Use other people and myself to evaluate my work
and get other peoples opinions and things I
would do next time.