This is a proposed radio advertisement for Coca-Cola aimed at teenagers aged 16-19 in the UK and western audiences. The ad will feature sounds of summer and background music with interviews of two people discussing why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It has been designed to not include any offensive, swearing or racial language and will not restrict or offend any religious groups by avoiding religious topics. Ensuring the interviewer's voice is also included helps differentiate it from existing products to avoid potential copyright issues.

1. Working Title:
summer festival
What is it called? This can change if you think of something better later
Target Platform:
radio
What media platform/platforms would you release the product on?
Genre:
advert
What sort of a media product is it?
Language / Territories:
Mostly we’re aiming for UK to western audiences
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Our product is about selling coca cola, the advert will be set during summer where you might hear
sounds you hear in summer and also have music in the background it will also have an interviewer
interviewing two people on why they like coca cola and in the end telling people why they should
drink coca cola. Our main message is that you should drink coca cola.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
The drink of summer
Sum up your product in one sentence
Style (similar products and graphical style):
Our product is similar to interviews where an interviewer would ask about why that person
is using that product and saying why they use it
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Out audience we are aiming for is teenager between the ages of 16-19 boys and girls and social
status and it will appeal to them as it is set during a festival which most teenagers these days go to
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Our product has no offensive material in it and it will not be restricted to anyone and it will not
offend any religious groups as it has no mention of religion we will also make sure not to offend
anyone by making sure our advert has no swearing or racial words in it and is completely different
as we have the interviewers voice in it to and not just the interviewes so no lawsuits will be taken
out
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?