Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.

1. Name: Nguyen Le Tuan
Class: TM002

2. PRESENTATION LAYOUT
Introduce about
Coca-Cola company
The advertising
campaign and results
Successful reasons

3. • An American multinationnal corporation
• Invented in 1893
• Products are available in 200+ countries
• 1.8 billion drinks are servicing daily
• Best-selling soft drink in most countries
• Recognized as the number 1 global brand
in 2010

5. “Share a Coke”
• The logo “CocaCola” is removed from the
bottle and replaced by a person’s name
• The campaign started at Australia in 2011 and
spread out 123 countries
• It made that people feel special and
appreciate.
• People have to go out and find a bottle with
their name on it, then share with their friends

6. “Share a Coke”
• “Share a Coke” tours will allow consumers to
customize a Cocacola can for themselve
• If you don’t care too much about your name,
Cocacola has alternative options: such as
nickname, character…

8. Successful reasons
Connects with consummers on a
personal level
Targeted consumers who use social
media to promote the campaign
Stimulate the curiosity of
consumers
Created spiritual values when
people share the interest in others