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CARRIE (2013)
The film poster language is identical to that on the trailer and so
people will be able to make the connection between the poster and
the film as they saw the quote “you will know her name” when they
watched the trailer. The serif font is also identical and in the same
colour which keeps the theme of the film going and enables people
to recognise the film without seeing the name of it. By using the
same quote, people are more likely to remember it and think of it
when they are speaking about the film. This means that if they see
this quote, they will automatically associate it with the film.
The colours in the film poster are very similar to
the colours used for the text on the film trailer:
black, red and white. This is seen when the name
of the film appears in the trailer and blood falls
down the white text, linking the trailer and the
poster together. Using the same colour scheme
throughout makes the film recognisable only
through colour. It also means the audience will
immediately associate this film with a horror as
the colours are conventionally used in horror films.
Black connotes mystery, red connotes danger and
violence, and white connotes innocence (or the
loss of innocence in this case). They have used the
same colour scheme on each bit of promotion to
make sure the audience are aware of the
connotations they are trying to put across by using
them colours to attract the audience, yet scare
them at the same time.
In the trailer, there is a scene where Carrie has blood coming down her face.
She is also the picture used for the posters, again with blood running down
her, making further connections between the trailer and the posters. This
image has been used excessively in the promotion and marketing of the film
so that the audience have an image in their head of blood running down
Carrie’s face. This means that when they think of the film, they want to watch
it and using it on lots of film promotion ensures they don’t forget the film
and the image gets stuck in their head.
Again, red and white with some black is used for
this poster, showing a clear colour theme to the
audience.

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Carrie

  • 2. The film poster language is identical to that on the trailer and so people will be able to make the connection between the poster and the film as they saw the quote “you will know her name” when they watched the trailer. The serif font is also identical and in the same colour which keeps the theme of the film going and enables people to recognise the film without seeing the name of it. By using the same quote, people are more likely to remember it and think of it when they are speaking about the film. This means that if they see this quote, they will automatically associate it with the film.
  • 3. The colours in the film poster are very similar to the colours used for the text on the film trailer: black, red and white. This is seen when the name of the film appears in the trailer and blood falls down the white text, linking the trailer and the poster together. Using the same colour scheme throughout makes the film recognisable only through colour. It also means the audience will immediately associate this film with a horror as the colours are conventionally used in horror films. Black connotes mystery, red connotes danger and violence, and white connotes innocence (or the loss of innocence in this case). They have used the same colour scheme on each bit of promotion to make sure the audience are aware of the connotations they are trying to put across by using them colours to attract the audience, yet scare them at the same time.
  • 4. In the trailer, there is a scene where Carrie has blood coming down her face. She is also the picture used for the posters, again with blood running down her, making further connections between the trailer and the posters. This image has been used excessively in the promotion and marketing of the film so that the audience have an image in their head of blood running down Carrie’s face. This means that when they think of the film, they want to watch it and using it on lots of film promotion ensures they don’t forget the film and the image gets stuck in their head.
  • 5. Again, red and white with some black is used for this poster, showing a clear colour theme to the audience.