The document discusses the consistency in visual elements across promotional materials for the Scream film franchise, including posters, DVD covers, merchandise, and the official website. Key elements like color scheme, font, layout, and use of the main character's eyes remain largely the same. This continuity in visual design creates intertextual links that reinforce the brand identity and build anticipation for the upcoming fourth installment. Minor changes, like expanding the group shot for Scream 3, are intended to reflect plot elements while still maintaining visual coherence across the series.

1. Scream By Rebecca Mahan

2. Posters These are all the official posters for all the scream movies that have come out. As you can see there is a flow between all 4 of them and they only change slightly so that you know that all the posters are for the same film. There is intertextuality throughout these posters as there are many things the same. The colour scheme has stayed the same throughout the posters in all of them. The colour of the back ground has stayed the same as it is either dark black or dark grey also the colour of the text is white and then the numbers of the scream are red. As you can see the layout of the posters are the same as the title of the movie is at the bottom of the poster above the credits that are in the same place for all of them. Also the women is in all of the posters except for scream 4.The women is on very closely on the first scream poster and the only colour that is on that poster is her eyes. This shows that her eyes are important. Her face in then shown twice in the second poster but only one of the faces has a blue coloured eye. On the third poster the only part of the women’s face that is on the poster is her blue eye. This shows the link between all of the 3 screams and shows the importance of the eye. This gives the intertextuality all the way through the posters showing the link. Another point is that the caption is always at the top of the poster as the face is the main image and needs to stand out. This is almost framing the image to make it stand out. The scream 4 official poster has not yet been released as the movie has not come out yet and is due out soon so this is the poster that they are using to market the film to everyone. But as you can still see everything is still in the same place. On the poster there hasn’t been many props and costumes used which shows that everything is not that simple and also everything is dark to emphasise the danger that lies within the movie. The only shots that are used on the posters are a close up to emphasise the emotion on the women’s face but also a group shot to show that they are powerful and can get through this but this also shows all the people that are in the movie. The group positioning is always in the middle of the poster to show that they are the most important people in the poster as they are classed as the main characters in the movie. As you can see the same group of people that are in the second scream movie are in the same position on the poster of scream 3.

3. DVD covers These are the three DVD covers for the scream movies. As you can see they relate to the posters a lot as they have the same layout on the covers as there is on the poster the only thing that differs is the colours that are used as there is more colours used on the first scream DVD then there is on the poster as it is al black and white. most of the DVD covers are exactly the same as their poster to make sure that they link together in the way that they are put together. As you can see the colours link to the genre of the movie as they only use the colours of white red and black. This all of a sudden create tension and horror which links in the with the genre of it being a horror film. This is because the colour red represents blood, the colour white represents people being scared and finally the colour black represents horror and darkness. As you can see I haven’t been able to get a DVD cover for scream 4 because it has not yet been released at the cinemas but I am suspecting that it will still link in with the rest of the films as they are very similar in the way the DVD and posters look. The group positioning on the DVD cover on scream 2 and scream 3 are different. This might be because the group is stronger and bigger in the third movie which means that this is portrayed through this bigger picture of them. the close up shot of the women on the first DVD cover shows that she is the main character and is the same picture that was used for the poster so this is also showing her emotion but also they fact that she is scared which will be perceived by the audience and also they would be able to tell that the genre of this film is a horror film. The ligtning on all of the DVD covers are only bright on the faces of the people that are on the cover to show the audience the people that are in the movie but also to show their expression and emphasise this.

4. Merchandise There are many things that you can buy for the scream movies as there is a lot of merchandise out there. This is a screenshot of a website that I found that did many scream merchandise. As you can see there are lots of things available for many different people. There are many things that are targeted at a lot of people this just shows how wide the target market is for these films but also how many people that are really interested in it. It shows how popular the film has been since the movie premier as many things have been created to sell for a very high price. The merchandise are still following the same patter of having the same font and pictures on the front of the merchandise and this is good so people are able to notice what the merchandise is for and where It has come from. This is a scream Halloween mask that has become very popular in the festive season. This is also because of the film and this just shows how big the target audience has grown but also how long the film has stayed popular. This is a mask which bleeds when you press a button which has been taken from the movie itself. All these merchandise were to increase the revenue and profit by utilising the market to their best potential. http://www.starstore.com/acatalog/Starstore_Catalogue_SCREAM_MOVIE_MERCHANDISE_1934.html

5. Website This is the official scream website and as you can see the colour scheme has carried on from the posters and the DVD covers to the website. This shows that there is intertextuality running throughout these products which is enabling them to link together. This is because the same colours have been used, the same font, the same layout but also the background on all of them have been dark to show that this represent the genre of horror. This is the first page that comes up and they are advertising for the movie of scream for to come out even though it is over a year away from when the film is coming out. This shows that this isn't the real poster and only a teaser to make everyone aware and interested in going and seeing the film before it even comes out. This makes sure that they will have an audience to come and watch the movie as they are enticing them in to watch it.