The document discusses conventions used in horror film posters and magazine covers. It analyzes posters and covers for The Woman in Black and Sweeney Todd films. Key conventions highlighted include using bold colors and fonts to make titles stand out, dark color schemes to set a scary tone, including ominous background images to hint at the plot, and featuring popular actors to attract audiences. Taglines are also discussed as a way to intrigue viewers and set expectations for frightening events in the films.