The summary combines the main product and ancillary text in three effective ways: First, the same unique children's building block font is used throughout the promotional package to create a sense of identity. Second, the poster and magazine use a limited palette of red, black, and white to associate the horror theme and allow the materials to be related. Third, key elements from the trailer like the villain and a prominent prop knife are featured to help audiences connect the ancillary materials back to the main product.