The document discusses how the designer ensured consistency across a magazine front cover, poster, and film trailer for a horror film. Specifically, it notes that:
1) The same fonts and similar colors were used throughout to link the materials and look professional.
2) The main character is featured prominently and consistently to help audiences recognize her and understand she is central to the story.
3) Dark colors like black, red, grey, white, brown, and yellow were used to set a dark, thrilling atmosphere and hint at elements like blood and fear that may be present in the film's storyline.