This document discusses the conventions of horror movie trailers. It lists typical elements like screaming, sound effects, fast editing, dark lighting, isolation, binary opposites of good vs evil, and tense music. It also mentions that Todorov's narrative theory of equilibrium, disequilibrium, and restoration of equilibrium and Levi Strauss's concept of binary opposition are relevant theories for analyzing the conventions used in horror trailers.

1. Real Media Texts
Kat Scott

2. • The Typical codes and conventions of a media product of
the same genre
What are real media texts?

3. • The conventions of a horror trailer:
- Screaming
- Sound effects
- Fast paced editing
- Dark lighing
- Isolation
- Binary opposites
- Tense music
What are the conventions of
a horror trailer?

4. Todorov’s narrative theory: equilibrium, disequilibrium,
restoration of the equilibrium
Levi Strauss: Binary opposition – old/young good/evil
What theorists link to the
trailer?