The document analyzes eight horror film posters and identifies common conventions in their design. Key conventions included using red and black colors, featuring the villain or weapon, and placing the title in bold white text in the center. Common symbols like these help link different horror media and attract audiences by teasing danger without revealing the full plot. Effective posters employ rules of design like the rule of thirds to guide the eye and leave the audience asking questions.
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
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This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. The eight posters I have chosen above have been designed to effectively promote films
within the horror genre.Through carrying out thorough research of these film posters and by
comparing them all to each other, I have been able to identify any shared features within
them and establish fully any repeated patterns. When looking at all eight posters together, it
is clear that they all promote the same genre; common conventions include the use of red
and black, featuring the weapon, bold white text and the villain is shown on the majority of
posters to attract and scare the audience.
Throughout every horror film and film poster, there are common conventions in place that
relate to different sub-genres, these are often repeated and create a symbiotic link between
different media pieces. An example of this is in every conventional horror film , there is a
final girl. This character takes a lead throughout the film, is the last and usually only to
survive the killer and faces the most psychological and physical torment at their hands. An
example of this is in the film poster ‘I know what you did last summer’ above. The leading
actor is the female character positioned on the left hand side of the page and closest to the
audience. Through the use of mise-en-scene, we are able to tell that she is the final girl due
to the colour of her clothing which is light - this suggests innocence. Also the fact that she is
positioned closest to the camera and closest to the weapon which is ripping through the
poster further suggests that she is the closest to danger. The weapon has already torn
through her friends which suggests to the audience she is the last one and the ‘final girl’.
The colours used throughout these eight film poster have all been similar, reflecting that
there are colour conventions in place. Commonly, in most of the poster above, the title is in
white font indicating that it is the most significant piece of text on the page. The colour red is
also commonly used throughout these posters, symbolising blood and danger - which is
conventional within the slasher sub-genre. Alongside the text, the images are emphasised in
contrast to the black background, significantly drawing attention to the image and so the
poster. The images used on the poster usually feature the villain of the film, showing the
audience what their character looks like and what his role is. From the posters above,
scream is the only exception to this convention. The scream poster features the actor Drew
Barrymore instead of the killer, this was used specifically to target the audience as she was
a well known name in film. This encouraged the audience to watch the film to see her.
Scream aimed to mock conventions in their slasher film and so killer her off almost instantly
in the opening scene, which enticed the audience even more as they could not tell what was
going to happen next, this was a smart marketing technique that was used by the producers.
The layout of all eight of the film posters are relatively similar. Six of the eight film posters
have the title of the film in the same place, which according to the rule of thirds is where the
eye goes to first, the centre of the page. The layout of the page also revolves around the
image that has been used. It is the largest item on the page and takes up most of it, the
writing is placed on top of it. The main image is usually the protagonist of the film - the villain
of final girl. The image usually features a spotlight on the villain and the background is
extremely low key or entirely blacked out, this emphasises the common fear of ‘what hides in
the dark?’ and emphasises the villain as the focal point of the poster. In four of the eight
posters, the weapon also features, this is is one of the most important pieces of horror
iconography in the movie and therefore audiences can determine before the film what the
4. murder weapon will be. Due to the placement of the weapon on the ‘Halloween’ poster; the
audience can establish how the Michael Myers intends on harming and killing his victims
throughout the film.
The main purpose of the tagline is to create a link between the main image, the title and the
film. Doing this allows the audience to have a better understanding of the film prior to
watching the entire movie and without giving away and of the plot.In the film ‘A nightmare on
elm street’, the tagline is ‘Welcome to your new nightmare’. This tagline relates to the title of
the film by using a common word - ‘Nightmare’. Doing this creates a symbiotic link and
makes the audience fear that the film will be a real life nightmare and so may be scared to
sleep. In the film ‘Halloween’ the tagline is “the night he came home”. This makes the
audience want to watch the film as they want to know who came home, from where and
what he did. This is accompanied by the image of a knife and so draws the audience in and
encourages them to watch the film. The fact that the title is ‘Halloween’ makes audiences
even more frightened due to the fact that everyone including the killer will be in
costumes.Most of the taglines featured leave the audience with unanswered questions
enticing them to watch the movie strictly based on an image, film name and tagline.
A previously mentioned, the colour is another vital way in which the film poster can attract
the target audience. In all eight of these film posters dark colours have been used to
symbolise danger and create an eerie tone for the audience. The use of dark colours such
as black denotes the evil which could be lurking in the darkness and in the film. Red is
almost always featured on the film posters, it is a strong catchy colour which indicated blood
and death and can be related to a male presence, this also indicates that the antagonists will
be male within the horror film. They are seen as dominant over their victims due to common
stereotypes and viewed as more powerful than the other conventional characters. White is
another colour that is also commonly used, it signifies innocence and purity - this is why it is
commonly associated with the final girl. Red is also commonly linked to blood, blood would
help to signify the sub-genre of slasher as slasher movies idolise gruesome killings with a lot
of blood and guts, this is a convention.
The placement of the title also follows conventions on all of these eight film posters. They
are located in the centre of the page, beginning on the left. This helps attract the audience
as the eye moves in a ‘z’ line formation, this is because it is important that all the essential
information is taken in by the audience, the release date is generally displayed at the bottom
of the poster in a smaller font enabling audiences to look at the whole poster first before this;
relating to the rule of thirds. Whatever is placed at the bottom of the poster is more likely to
be memorable as it is the last thing which audiences see. Besides the title and tagline,
institutional information is also featured at the very bottom of the page, this is because it is
not necessarily important but still has to be shown.
All eight of the posters show at the top of this page are effective in promoting the slasher
genre and encapsulating their target audiences. This is done through the use of using a
range of different features without revealing too much of the plot, encouraging the target
audience to want to watch the film. The posters above are mostly conventional and features
bold text and relational colours, creating a symbiotic link between media pieces and the
genre.