FMP Resarch

1. Research
Louis Cooper

2. Existing Product
Flash, entices
us with
curiosity.
Date and
price.

3. Existing Product
Headline.
Masthead

4. Existing Product
Menu strip shows other
tips and tricks inside
Barcode
Feature article photo
which shows the
targeted fishing category
Headline which
serves the purpose
of clearly showing
what the magazine
is about
Plug which
shows a
recognised
logo , giving
the magazine
extra attention

5. Existing Product
Feature article photo
This magazine is from
the 1980’s and is very
different to other
more modern
magazines probably
because of the fact
back then there was
less fishing magazine
brands to have to try
and compete with
meaning magazines
such as this one
would have not have
had to try so hard for
readers to buy it.

6. Research Analysis
• What common features do the researched
products have? – They are all fully about
fishing and how to better yourself at it.
• What aspects of the research will you include
within your on work? – I will include ways to
make yourself better at fishing so that the
reader gains something from my magazine.

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: most of my audience is 17-18
• What this says about my audience: They are teenagers.
• How will your product appeal to this audience: I will
attempt to create content appealing to people of this
age.

9. Audience research
• Observation: Most people are from north Yorkshire but 20% are
from Yorkshire .
• What this says about my audience: they may want to learn about
both local Yorkshire fishing and maybe more fishing across England.
• How will your product appeal to this audience: I will include content
about both Yorkshire and other places across Britain.

10. Audience research
• Observation: In my audience there was a large variety of answers with most
people having basic knowledge but some people had both thorough and no
knowledge.
• What this says about my audience: Most people have a basic idea about fishing so
I will aim to write content around this.
• How will your product appeal to this audience: I will include basic and a little
advanced stuff for people to read and understand.

11. Audience research
• Observation: People voted for lake/river and international equally
• What this says about my audience: they are interested in any form
of fishing.
• How will your product appeal to this audience: I will do it about
lake/river fishing.

12. Audience research
• Observation: Most people so not read magazines.
• What this says about my audience: They are not
interested in typical magazines
• How will your product appeal to this audience: I will try
make my magazine interesting and appealing

13. Audience research
• Observation: 40% of people find learning how to do certain things
important in a magazine.
• What this says about my audience: They buy magazines to educate
themselves.
• How will your product appeal to this audience: I will include many tips and
tricks inside of my magazine to appeal to these people who want to learn.

14. Audience research
• Observation: Just under 50% of people want to learn tips and tricks from
my magazine along with 33% wanting to learn locations and facts .
• What this says about my audience: They are interested in buying fishing
magazines to better themselves and fishing.
• How will your product appeal to this audience: I will include different lake
locations and tips to help these people learn.

15. Audience research
• Observation: The vast majority of people would go fishing for the
fun of it .
• What this says about my audience: People don’t take fishing too
seriously and only go for fun.
• How will your product appeal to this audience: I will keep my
magazine not too serious .

16. Audience research
• Observation: 70% of people have caught a fish before.
• What this says about my audience: the majority of my audience has
a little experience .
• How will your product appeal to this audience: I will not teach too
much how to catch a first fish because people already know how to.

17. Audience research
• Observation:75% of people expected to pay £5-£10 for a monthly
magazine .
• What this says about my audience: They don’t want to buy an
expensive magazine .
• How will your product appeal to this audience: I will make my
magazine somewhere between £5-£10.

18. Interviews

19. Interview 1
• How often do you go fishing?- “3 to four times a month”
• What do you find appealing about fishing and why?- “the fish”
• What do you expect from a fishing magazine?- “discounts and
information”
• What would be the main reason for you buying a magazine?-
“to find out information”
• Why do you enjoy fishing ? – “its rewarding”

20. Interview 1
• Observation: This person had basic knowledge of
fishing and does not take it too seriously.
• What this says about my audience: my audience
in this case are people who enjoy going fishing
every so often for the fun or thrill of it.
• How will your product appeal to this audience: I
will not be too in detail with more advanced
techniques or competitive fishing techniques
because it can be quite hard to take on board all
at once.

21. Interview 2
• How often do you go fishing?- “3 times year roughly”
• What do you find appealing about fishing and why?- “Because
it is for filling”
• What do you expect from a fishing magazine?- “tips , locations
and freebies”
• What would be the main reason for you buying a magazine?-
“tips and tricks”
• Why do you enjoy fishing ? – “because it’s relaxing and
peaceful”

22. Interview 2
• Observation: This person enjoys fishing
because they find it relaxing.
• What this says about my audience: People fish
for the relaxing feel instead of the competitive
edge that can be found in competitions.
• How will your product appeal to this
audience: I will not talk about fishing
competitions and I will keep the text light
hearted and not too serious or intense .

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • Not too much detailed writing , I will only
write about things people actually want to
know and get straight to the point.
Gender
Male • Just simply include fishing stuff , maybe
have mainly men on the photos as fishing is
a men dominated sport.
Psychographic
Spends their free
time fishing
• Just simply include fishing images on the
front cover which will catch a fisherman's
eye.
Social Status
Working class • Have the magazine cheap along with free or
cheap plugs on the front cover.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Product research was incredibly helpful in my gaining a basic idea of what I wanted
in my head because I could take little bits and pieces such as layouts or design
choices from other successful products that I enjoyed the aesthetic of.
– Questionnaires
• The questionnaires were helpful in me deciding certain factors such as my targeted
age range or the price of my magazine .
– Interviews
The interviews helped me get a general idea of peoples experiences fishing and
how much knowledge they have on it , which will help me in my final design by changing
how much technical writing I put on it.

26. Research Evaluation
– What sort of a response did you get?
I feel I got a good response especially from my survey because I got so many
different answers back I did not expect which will really help me when I create
the fishing magazine.
– How did you distribute your survey? Give an advantage and a disadvantage
I sent it to my friends in a group chat because as an advantage I would get
quick answers and replies but as a disadvantage I would get answers from a fair
few people who have no interest in fishing so would never even think about
buying a fishing magazine.