2. • Primary Audience : young kids
around 0-10 years old
• Secondary Audience :
parents/older siblings who
watched it with them
Audience Profile
The Lego movie
3. Audience Profile
• Primary Audience : Teens
to middle aged men
• Secondary Audience :
partners etc who might be
watching with them
Lord of the rings
4. Audience Profile
• Primary Audience : anyone who likes sci
fi, for anyone at any age.
• Secondary Audience : People watching
with their partners or people who came
across it, thought it was interesting and
decide to give it a watch.
Star Wars
5. Hypodermic Needle
• Definition : The Hypodermic needle theory is a linear communication
theory that suggests that media messages are injected directly into
the brains of passive audiences.
• Example : The most famous incident often cited as an example for the
hypodermic needle model was the 1938 broadcast of the war of the
worlds and the subsequent reaction of widespread panic among its
American mass audience.
6. Uses and Gratifications Information
• I use the sky news website and news show to
find out information , I also use BBC news.
7. Uses and Gratifications Personal
Identity
• I personally identify with people that I follow
on social media like footballers such as Jadon
sancho.
• I also personally identify as people in tv shows
such as the inbetweeners and the office.
8. Uses and Gratifications Integration and
Social Interaction
• I use Instagram twitter and snapchat all as
part of social interactions
10. Consumer Generated Content
• Example : Youtube
• What are the advantages to media producers?
• Earn money
• Why would the audience generate content?
– So, they can get paid
– Because they enjoy it
11. Psychographics
• Belongers : they want to fit in with a crowd
• Achievers : very ambitious and busy people
• Emulators : they want to be like the achievers
but there missing the work ethic/skillset
12. Psychographics
• Balanced : they try hard to earn as much money possible to
help others.
• Needs Driven : they struggle with money management
caused by poor choices or because they were raised in
poverty.
• Socially Conscious
- A: They aim to achieve greatness for the world, instead of
just themselves.
- B: they see nothing but doom and destruction to humanity.
They try to be self-sufficient.
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
