research for advergame

1. Research
Charlie lamb

2. Existing Product
Dark colours
with a bright
title to stand
out
Main
characters on
front cover to
show who the
game is about
Background
characters
who may be
to do with
the same
stories
Background
characters could
relate to the main
story

3. Existing Product
Shows you
how many
points you
get.
Spaceships
shooting
things to
gain points
Different
player trying
to beat your
own score like
an enemy

4. Existing Product
Main characters
childish costumes
looks quite
childish
Looks like the
aim is to
deliver things

5. Research Analysis
• What common features do the researched products
have?
• The things in common are there all quite childish and
made for the same age range which I think is 3-14
• All of the games look quite competitive. One
stimulatory between 2 of them looks like it has a story
• What aspects of the research will you include within
your on work?
• I will use the same type so it goes to the same age
range

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
4-16 • Make it chid friendly that it will attract them
and not loom to violent
Gender
All genders • Its in space so there will be different types
of aliens who have different genders so it
wont offend anyone
Psychographic
Social Status
anyone • The game will be free making sure anyone
will be able to access it