2. Terminology
• Circulation
– How many copies have been distributed
• Hits
– How many times had it been viewed on a webpage
• Box Office Figures
– How much money was made from the cinema release
• Ratings
– How it has been rated
• Sales
– How many have been sold
3. Primary Research
• Definition
– Research you do yourself
• Advantages
– You can trust it more as you did it yourself
– It’s a good way to get a good idea of what people think
– First hand experience
• Disadvantages
– It takes a long time to collect the data
– Can be inaccurate
– Opinions can change greatly from each area
• Example
– Surveys
– Interviews
– ratings
4. Secondary Research
• Definition
– Looking at someone else's research
• Advantages
– You don’t have to go out and do it yourself so it saves time
– Saves money for printing and developing your own questionnaires
– Youre using a wide range of resources
• Disadvantages
– Less reliable
– You cant decide how the questions asked
– The data might not relate to what you're looking for
• Example
– Internet research
– Library research
5. Quantitative Research
• Definition
– Data from a research that you can put into percentages, fractions and numbers
• Advantages
– Easy to make sense of what everyone's opinions are because you can put it into
something more simple like a number rather than reading 100 paragraphs
– You can get a sense of a general opinion from everybody easier
– More open question
– Answer will be direct
– The answer will be one of the ones you’re looking for
• Disadvantages
– The opinions might not be as simple as a yes or no question
– Can be seen as simplifying people into numbers
• Example
– Asking about someone's favourite food
6. Qualitative Research
• Definition
– More in-depth research finding out more detailed opinions as a full
text or discussion
• Advantages
– It helps you understand their opinions better than simple numbers
– Treats people better than numbers and statistics
– The answers are in more detail
• Disadvantages
– It can take a long time to sift through every bit of text someone writes
– Answer isnt direct
– The answer might not fit what you were looking for
• Example
– Movie Reviews
7. Audience Research
• Definition
– Helps you find out who will be purchasing your product
• Advantages
– This will help you identify your primary target market and who
you are going to sell to
– You can redesign the next product to fit you’re audience you’re
aiming for
• Disadvantages
– Could influence your product too much
• Example
– Looking at forums
8. Market Research
• Definition
– Finding information about where the product would be sold
• Advantages
– You can make your product suitable for where it is sold
– You can make your product stand out from the rest in the area
• Disadvantages
– It can be difficult to find the information
• Example
– If you wanted to start a smoothie company you would want to
know where it would stand out
9. Production Research
• Definition
– Working out what will be required to produce the media
• Advantages
– You can figure out the cost to make the product and the selling
price
– You can aim the product at audience that would be able to
afford it
• Disadvantages
– might not be able to sell the product at a affordable cost
• Example
– Doing work on photoshop would be easier than MS paint
10. Terminology
• Objective
– Research that doesnt include personal opinions
• Subjective
– Research that includes personal opinions
• Valid
– Will the research be useful
• Reliable
– Accurate and consistent results from research
11. Harvard Referencing
Name of the film being researched;
1. Lucas, G. (1977) Star Wars: A New Hope
2. Zahn, T. (2017) Star Wars: Thrawn
3. Lucasfilm. www.Starwars.com
4. Titan Magazines (2013) Star wars: The Clone
Wars Magazine
