2. Terminology
• Circulation
– How many times a copy has been distributed.
• Hits
– How many times a website has been visited.
• Box Office Figures
– How much money a film or theatre production makes.
• Ratings
– How something has been rated.
• Sales
– How many products have been sold.
3. Primary Research
• Definition
– Research you do yourself.
• Advantages
– You don’t have to rely on secondary research that may be
incorrect.
• Disadvantages
– There may be bias within your research.
• Example
– Carrying out a survey
4. Secondary Research
• Definition
– Research that is done for you.
• Advantages
– You don’t have to do the research so you have more time
to work on something.
• Disadvantages
– The research may not be reliable.
• Example
– Previously done research or library research.
5. Quantitative Research
• Definition
– Research you can put into percentages or fractions.
• Advantages
– You can see how many people like or dislike a product.
• Disadvantages
– It’s confined to numbers. You don’t get proper feedback.
• Example
– Asking if someone likes blue as a yes or no question.
6. Qualitative Research
• Definition
– Research that can improve the quality of the product.
• Advantages
– You can improve you product based on feedback.
• Disadvantages
– You may not understand how many people want certain
things.
• Example
– Focus Groups are an example of qualitative research.
7. Audience Research
• Definition
– Finding out who consumes the product.
• Advantages
– You can change your product to entertain your audience if
you can find out who they are.
• Disadvantages
– The consumer may not like your product so the research
might not be very accurate.
• Example
– An example could be a company searching their product
on social media to find feedback.
8. Market Research
• Definition
– Finding out about the market place where a product is
sold.
• Advantages
– You can directly advertise to a specific consumer, based on
where the product sells.
• Disadvantages
– Information may be misleading and it can be hard to find out a
specific type of consumer in a shop.
• Example
– An example may be getting an email from a company about
their product.
9. Production Research
• Definition
– Finding information and resources required to produce a
piece of media.
• Advantages
– You can find what resources you need to make something so
that you can give an estimate on how much money you’ll spend.
• Disadvantages
– A disadvantage could be that doing the research takes time and
resources on its own, so it might not be worth it.
• Example
– An example of this could be a video game company beta testing
it’s product.
10. Terminology
• Objective
– Research that is factual, not based on opinion.
• Subjective
– Research that is based on opinion.
• Valid
– Research that is acceptable.
• Reliable
– Research that you can trust.
11. Harvard Referencing
Name of the film being researched; Jurassic Park
• Crichton, M. (1990) Jurassic Park
• Spielberg, S. (1993) Jurassic Park
• Westbrook, C. (1993) Jurassic Park Review
(Empire)
• Robinson, T. (2014)
https://jurassicsystems.com/
