Audience theory

2. There are all sorts of different audiences and some of these are called.
• Mainstreamers- this makes up 40% of consumers. These people are the people that don’t really want to stand
out from the crowd- these are people who want to fit in. These people tend to stick to the things they know e.g.
brand and types of TV shows like comedy and action shows.
• Aspirers- consider personal status important these people also aspire to certain life style choices e.g. the type of
things that they like e.g. fashion so the a lot of the TV shows would be related to the things that they like.
• Reformers- are a very influential group of people and are also very interested in influencing society.
• Individualists- are people that are determine to be different to other people so they will watch a lot of unique
things. These people are usually interested in un-tried things so they would watch the new things on TV.
• Succeeders- These are people who have already arrived at success and not aspiring to it. These are the people
who look for luxury and comfort. Theses are people who are characterised by their need for control.

3. • Information- people like to know the right information when it comes to watching movies and TV shows because
they want to know what they are in for. They also like to give advise and opinion on TV shows.
• Personal Identity- People like to gain an insight into themselves when watching things because it helps them to find
out the type of person they are.
• Integration and social interaction- the audience likes to have an insight and know the circumstances of what they are
watching. It also helps them to carry out social roles.
• Entertainment-
• Escaping
• Relaxing
• Getting intrinsic cultural or aesthetic enjoyment
• Filling time
• Emotional release
• Sexual arousal
These are things which people enjoy watching because it makes people happy.

4. Audience theory- is an element of thinking that developed within academic literary theory and cultural studies.
Active audience- theory argues that media audiences do not just receive information passively but are actively
involved, often unconsciously, in making sense of the message within their personal and social contexts.
Passive audience- is an audience that merely observes and event rather than actively responding it. There's been a
few studies done on what is called the audience effect

5. Advantages- of Gratification Theory
• The internet allows you to research/ identify more products and people because of things like Google search.
• We are now able to learn where and when we like due to the internet which allows us to research new things.
• Things like the internet give us people freedom because we can do pretty much what ever we like whenever we like. And this makes lots of people
happy.
Disadvantages- Of Gratification Theory
• Lots of people criticize this theory because they believe us the public have no control over the media and what they produce.
• The media has been given the freedom to decide how they will us the media. So this could mean that the media has been leaving out information in
things like the news.
Advantages- Of Effects Theory
• This allows people to communicate and find out what’s going on in the world because of what the media publishes e.g. newspapers and magazines
gives people the opportunities to find out information.
Disadvantage- of Effects Theory
• The effects theory causes moral panic people believe that some situations are out of control and represent a threat.
• The Hypodermic Model- Is telling us that the idea that the media is like a drug that people are addicted to.

6. The audience in the digital world has changed because adults may remember a time without technology but children now
would barley remember a time without technology. And the audience has spread to a wider range of people now. At first it
was young people who would use all the latest technology, but now its everyone adults and older people even young babies
all use technology/ have technology.