2. Who are they?
• My target audience are primarily in the 16-18
age bracket. I understand however, that the
genre of my short film allows my potential
audience to be much broader.
• My target audience are likely to be traditionalists
– sticking with familiar genres and actors. I feel
that my audience could also be in the
‘impressionable socialite’ and ‘youth of today’
audience profiles.
3. Why did you choose this group?
• The primary reason for my choosing this
group was due to being in the age bracket
myself. The genre of my film also pushed
me towards this as the horror genre is
popular within this audience. My film
shares some similarities with teen-
orientated features such as Twilight and
The Vampire Diaries, so by tapping into
this audience demographic, interest in my
film would hopefully be increased.
4. How did you identify their generic
pleasures / needs?
• For this, I considered my own viewing
habits. I also looked at focus groups
consisting of my target audience. I
researched films aimed at my chosen
audience and looked for any shared
features.
5. How have you organised / planned so that your
products would be suitable for your target
audience?
• Through research, I found that teenagers
are likely to prefer the ‘hypodermic needle’
model to any other including ‘uses and
gratifications’.
• To ensure I transferred this to my film, I
kept the story and narrative simple. I also
used a situation familiar to my target
audience – relationships.
6. What is your evidence of their
tastes and consumption method?
• Through research, I found that teenagers
are much more likely to see a film in a
multiplex than an independent or ‘art
house’ cinema. They often go in groups,
and are subsequently often considered
passive rather than active consumers.
They are likely to be heavily influenced by
trailers and adverts, as well as hype
generated by the media and/or word of
mouth.
7. What is your evidence of their
tastes and consumption method?
• Through research, I found that teenagers
are much more likely to see a film in a
multiplex than an independent or ‘art
house’ cinema. They often go in groups,
and are subsequently often considered
passive rather than active consumers.
They are likely to be heavily influenced by
trailers and adverts, as well as hype
generated by the media and/or word of
mouth.
