2. Terminology
• Circulation: The public distribution or knowledge of something.
• Hits: The popularity or viewing of a page.
• Box Office Figures: the profit of a movie/ how much money has
been made.
• Ratings: How much the viewers liked it such as star ratings.
• Sales: how many of the product has been sold.
3. Primary Research
• Definition: Research you do yourself.
• Advantages: A main source of information.
• Disadvantages: It isn’t always true.
• Example: surveys, questionnaires, product analysis ect..
4. Secondary Research
• Definition: studying another's research. Or using someone else's research
in your work.
• Advantages: the research has already been made by someone else. There
are many different sources you could use.
• Disadvantages: the research could have nothing to do with what you're
actually looking for. You'll have to rely on someone else's work which could
not be 100% right.
• Example: web research and library research.
5. Quantitative Research
• Definition: Research you can measure such as in percentages or fractions.
• Advantages: It gives you more of a mathematical answer which may be
more accurate than other methods.
• Disadvantages: It can easily go wrong.
• Example: Such as a tally of people who like the colour blue. It’s a shot
answer like yes or no.
6. Qualitative Research
• Definition: It’s a more in-depth method. Asks you more questions like: why
do you think this? or do you have any other opinions?. It defiantly asks for
a reasoning.
• Advantages: Its more of a personal level answer.
• Disadvantages: Its a lot more time consuming.
• Example: its expanding on opinion such as reviews, responses and forums.
7. Audience Research
• Definition: looking more into who views/buys the product.
• Advantages: It helps with advertising and you get more knowledge
about the customer.
• Disadvantages: You may not be able to get clear or reliable answers.
• Example: Sample products. Seeing what age/gender tend to go for
the product.
8. Market Research
• Definition: Finding out where the product should be sold/ best area
for the age range.
• Advantages: You already know what's out in the market(avoid
copyright). To know what's popular.
• Disadvantages: If there’s a product already popular you may not get
the viewing you hope for.
• Example: Such as a new toy being sold at a popular toy store.
9. Production Research
• Definition: Finding content or ideas for your product.
• Advantages: It makes you aware of what could go wrong and hat to
watch out for such as financially.
• Disadvantages: The market changes quickly so one second a gun
game may be popular but then it could quickly change to being an
AR game that’s in the charts.
• Example: such as what genre of game is popular.
10. Terminology
• Objective: something you have to achieve.
• Subjective: You need to research.
• Valid: something you are able to use.
• Reliable: something or someone you can rely on.
11. Harvard Referencing
Name of the film being researched;
1. Film- Vaughn, M. (2007) Stardust
2. Book-Gaiman, N. (1997) Stardust
3. Review 1-Pfeiffer, M. (2007) Stardust
4. https://www.theguardian.com/film/2007/oct/19/sciencefictionandfantasy.
actionandadventure
5. Review 2-Berman,M. (2009) Stardust
https://www.commonsensemedia.org/book-reviews/stardust
