2. Terminology
• Circulation, the number of newspaper/magazine copies distributed
on average in a day.
• Hits, a request for a file from a Web server.
• Box Office Figures how much a cinema can earn on a movie
• Ratings how something has been rated (4/5, 5 stars, 95% etc)
• Sales how many things have been sold
3. Primary Research
• Definition
– Research you do
• Advantages
– You can find the research and you will know if its true
• Disadvantages
– You might not be able to find everything you want to
• Example
– Interviews
– Questionnaires
– Focus Groups
4. Secondary Research
• Definition
Using existing research in your own work
Somebody else's work
• Advantages
the research has already been done
There can be loads of different resources
• Disadvantages
It might not be what you are looking for
It might not be true information
• Example
– Online research
– Library
5. Quantitative Research
• Definition
– Something that can be measure into percentages, fractions
and numbers.
• Advantages
– the results are easily analyzed and easy to compare
against other data
• Disadvantages
– It could be false, and the measurement might be wrong
• Example
– A tablet weighs 1.5 pounds.
– 50% of people like red
– ¼ like reading
6. Qualitative Research
• Definition
Research that has more information and is more than one word
makes the person make there research better
• Advantages
That it gives you more than one word answer and it gives you more to work
with
• Disadvantages
That you get loads of information that isn’t useful and they get off topic
• Example
– Focus groups
– Record keeping
7. Audience Research
• Definition
research measuring changing levels of media consumption amongst target audiences
• Advantages
Time Savings, Cost Efficient
• Disadvantages
Not as easy to measure and analyses.
• Example
• What are the audience trying to achieve
• How does the product or service fit into their lives
8. Market Research
• Definition
Finding out what's in the market what's already been made
• Advantages
That you can find out what's in the market so you don’t
make the same thing
• Disadvantages
You might have thought of your own idea but it might
already be a thing
• Example
Look for things that are out there and try to find things like
the product you want to make like if you were making a
horror film you would look at films in the genre
9. Production Research
• Definition to get information on the content of production related
issues.
• Advantages Helps in scanning multiple marketplaces and the ongoing
trends in such marketplaces easily.
• Disadvantages how much time it takes to do the questionnaires and the
interviews
• Example, research online, YouTube, books, sticky notes
10. Terminology
• Objective its not influenced by personal feelings, interpretations
and factual infomation.
• Subjective influenced by emotions and opinions
• Valid justifiable : being at once relevant and meaningful
• Reliable consistently good in quality or performance; able to be
trusted.
11. Harvard Referencing
James bond film by Fleming. I (1953) DR. NO
James bond book by Fleming. I (1953) Casino Royale Casino Royale
(June 2020) James bond movie order and books
https://en.wikipedia.org/w/index.php?title=List_of_James_Bond
_films&type=revision&diff=1049833365&oldid=1049833313
(1979) James bond magazines http://007magazine.co.uk
