2. •
•
In my questionnaire, I asked a combination of quantitative and qualitative
questions. Quantitative questions provide the audience with a selection of
answers to choose from. This is beneficial as it creates numerical data as I can view
how many people chose each answer and create percentages from this.
Qualitative data requires the audience to create their own personal answers and
this gives me in depth detail and more variety as there are no limitations to the
answers and answers can be more specific to the audience.
I asked 10 males and 10 females, all aged 16-24, to fill out my questionnaire. I
chose to question both male and female as I want my magazine to appeal to both
genders therefore I felt it was important to ensure I research both views in order
to use appropriate magazine conventions in my magazine. The age range I selected
is also convenient as age 16-24 is the target audience for my magazine therefore
by asking a variety of ages 16-24 gave me varied opinions according to the
different ages. I made sure that the people I gave my questionnaire to share an
interest in indie rock music to make the outcome beneficial as if I questioned
people who enjoy R&B music; a pop magazine has different conventions to indie
rock magazines.
3.
4. Question 2 - How often do you go to
(Females)
concerts and festivals?
12
10%
20%
10
Often
8
Sometimes
20%
50%
When I can afford to
Never
6
4
2
0
Often
(Males)
10%
10%
20%
Often
Sometimes
When I can afford to
60%
Never
Sometimes
When I can
afford to
Never
From these results, I have concluded that the majority of the
people I questioned, both male and female, said that they
attend concerts when they can afford to. I assume this is
because this age group are still students therefore may
struggle to fund festivals/concerts on a regular basis due to
them being so expensive now-a-days. Therefore in order to
appeal to my audience I will include special offers and details
regarding concerts and festivals and also offer competitions to
give them the chance to win festival/concert tickets. This will
encourage them to purchase the magazine.
5. Question 3 - How much would you be
willing to spend on a music
(Females)
magazine?
10%
10%
16
14
Under £1
20%
£1-£2.99
£3-£4.99
60%
Any price
12
10
8
6
4
2
0
(Males)
Under £1
10%
10%
Under £1
£1-£2.99
£3-£4.99
80%
Any price
£1-£2.99
£3-£4.99
Any price
The results clearly show that the most popular answer was
£1-2.99. This price range shows that the audience would
be unwilling to pay high prices for magazines however
would still purchase magazines up to £2.99 showing that
they still request magazines of a good quality. This gives
me guidance as to an appropriate price to charge for my
magazine.
6. Question 4 - How often, ideally, would
you like a music magazine to be
(Females)
released?
10%
14
12
30%
Weekly
10
Every fortnight
8
Monthly
6
60%
4
2
0
Weekly
Every fortnight
Monthly
(Males)
10%
20%
Weekly
Every fortnight
Monthly
70%
These results show that the most popular answer was to
release a magazine fortnightly. Presumably this is because
my target audience may not be able to afford a weekly
magazine and a monthly magazine may not be a good
frequency for exclusivity as the music industry is
constantly releasing information therefore I have chosen
to release my magazine fortnightly based on these results.
7. Question 5 – Why would you say you
read music magazines?
• This question asked the readers what motivates them to purchase
and read magazines. Answers varied from general interest into the
music genre and artists within that genre to others saying they only
read them on the rare occasion mainly for exclusive interviews. A
few of the people questioned also said that sometimes they buy
the music magazine for the free items inside such as posters and for
any special offers on concert tickets etc. This information tells me
that my target audience are keen to stay updated on current artists
and music therefore I will include a charts playlist feature in my
magazine and also that they enjoy reading interviews therefore I
will feature exclusive interviews in my magazine as well. These
observations reflect the age group as music is a very popular
conversation topic for 16-24 year olds therefore I assume they want
to keep updated on new and exclusive information.
8. Question 6 - What genre of music would you say you
listen to the most?
•
As I questioned people specific to my music genre, the answers were as followed:
-Indie
-Indie folk
-Indie punk
-Rock
-Metal
-Alternative rock
This gives me an insight to the sorts of bands/artists I should include in my magazine, that fall under these
genres.
Question 7 - What bands/artists do you enjoy listening to
or reading about the most?
•
A wide range of artists came from this question, including:
-Arctic Monkeys
-1975’s
-Mumford and Sons
-Vampire Weekend
-Jake Bugg
-Kate Nash
-The Courteneers
-Kings of Leon
-The Kooks
This tells me the sort of artists my target audience are interested in therefore I will ensure that the images I take appear similar to
these bands iconic looks in order to appeal to the audiences interests.
9. Question 8 - What do you prefer to
see in a music magazine?
• This question focus’ on the audiences opinions as to what magazine
conventions appeal to them. Popular answers were interviews and
special offers on concert tickets. Again this comes back to the age
group as they show interest into exclusive gossip and are most
probably students therefore special offers on concerts would
appeal to them due to concert tickets being so expensive. Other
answers included reviews on current artists songs and albums and I
assume this is because usually people like to see what others
thought of an album before actually purchasing it themselves. In
addition to these answers, many people said they like to see images
as apposed to loads of texts therefore I will try to include an even
balance of images and texts to make my magazine appear
aesthetically pleasing. This feedback has helped me to decide which
conventions are essential to include in my own magazine.
