mo second project

1. Audience
Theory
Muhammad Syaffa

2. • Primary Audience
– Male children (0-14)
This is because the movie is
based on toys and children can
relate to them.
• Secondary Audience
– Male teenagers(15-24)
This is because some teenagers
still do have emotional
attachments to their previous
toys and can relate to them.
Audience Profile

3. Audience Profile
• Primary Audience
– Adults (25-44) men and women
This is because this movie consists of
jump scares and gore which children
may find disturbing and some adults
do enjoy the thrill.
• Secondary Audience
– Teenagers (15-24) men and
women
Teenagers also might like this movie
as it is a horror and thriller movie.
This movie will keep you at the edge
of your seat.

4. Audience Profile
• Primary Audience
– Adults(25-44) male
The movie is an action and a
historic film, which will attract
more male than women
• Secondary Audience
– Teenagers(15-24)
male
Male teenagers would also have
the interest as the male adults.
They like action and fighting
which all happened in this movie.

5. Hypodermic Needle
• Definition
– Where the public believes everything sent by the media.
• Example

6. Uses and Gratifications Information
1. Information : I use the BBC news website to catch
up with the news.

7. Uses and Gratifications Personal
Identity
• Personal Identity : I listen to ted-talk to
reinforce personal values.

8. Uses and Gratifications Integration and
Social Interaction
• Integration and Social Interaction : I use social
media such as Instagram and twitter to keep
up with the latest news.

9. Uses and Gratifications Entertainment
• Entertainment : I use Netflix and YouTube to
entertain myself.

10. Consumer Generated Content
• Example
– Instagram, Facebook, Twitter
• What are the advantages to media producers?
– Content will be generated at a faster rate and they
don’t have to brainstorm to find new content as it
would be generated by the consumer.
• Why would the audience generate content?
– To keep up with the trend and to chase fame.

11. Psychographics
• Belongers
Belongers are someone who’s always on their phone to keep up with the trend usually
on social media such as twitter and Instagram.
• Achievers
The first photo shows that even during the pandemic they
Still need to work at their office showing that they are hard
Working people. The second photo shows a luxury car which
Successful people may purchase as their trophy.
• Emulators
People who are emulators are people who wants to wear expensive things but couldn’t
Afford it due to financial restrictions, so they would opt for knock off products such as a fake
LV bag.

12. Psychographics
• Balanced
These are the people who aren’t selfish and wanted to share their fortune with other
People who are in need. Just like in the photo.
• Needs Driven
One of the example of people who is needs driven is people who practice panic buying.
• Socially Conscious
- A: people who always do charity for the better good as shown in the picture
- B:these type of people are self-reliant and like to do things themselves.