This proposal is for a non-fiction horror product called "The Walking Dead Survival Edition" aimed at audiences aged 16-18 who enjoy the Walking Dead television series and video game. The product will describe the character's actions for survival and include a quiz for readers to see what they would do. It seeks to both entertain and educate readers. The content will not include offensive material and will have an age rating of 16+ to avoid impacting younger audiences.

1. Proposal
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Working Title: The walking dead survival edition
What is it called? This can change if you think of something better later
Product’s Purpose:
It is to entertain and educate the reader
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Non fiction/horror
What sort of product is it
Content To describe why the characters did what they had to do to survive and include a
quiz to see what the reader would do
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My audience will be for all genders. The age for my product will be ages16-18 years of age
because this age ground are most likely of watch the walking dead series and played the walking
dead game.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
They wont be an offence material because it for everyone and wont be bias to one type of
person and is going to have a age rating of 16+so no younger people will be able to
purchase the product. It wont be bias to religions or any ethnic minorities I will do this bye
not putting anything offensive in my magazine.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?