The document discusses audience profiles for three different films. For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space. For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors. For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will

1. Theory- Audience
Imogen Minto

2. Audience Profile
• Primary Audience
– Adults 25-44, it attracts people in that age group
and any gender because the film is science fiction
that people may be interested in by having to think
and understand it while watching, they also might
be interested in it because of the actor Mathew
David Mcconaughey and Michael Caine which are
British Actors which will attract people in the U.K.
to watch by knowing them in other films.
• Secondary Audience
– Can attract teenagers aged 15-24, gender any
because younger people may be interested in
space and earth related things.
People who don’t live in the U.K. they will still would of
heard of the actors as the film is worldwide for more
people to enjoy it because of the actors in it.

3. Audience Profile
• Primary Audience
– Adults aged 25-44, gender: female, this is
because it is funny and the main actress is
well known (Cameron Diaz) which can
attract people who like her as an actress
to go and watch the film as well as Leslie
Mann who is also well known and they
both live in America which will attract
people in America.
• Secondary Audience
– Males aged 25-44 this is because they
might like the actors in the films.
People who don’t live in America, they still
would of heard about the films and the
actresses as they're well known and its also
worldwide for people around the world to
know about it.

4. Audience Profile
• Primary Audience
– Children aged 0-14, this is because it’s
a animation film that kids enjoy more
also because its not colourful
characters in it which catches their
eyes more than other films would.
Also because it’s a Disney film which is
well known for people to watch it.
• Secondary Audience
– Adults aged 25-44 this is because they
will be watching with their children and
usually films have adult humour in it as
well that children wouldn’t notice
when watching.
People know Disney as it’s well known
making it worldwide for people to watch
around the world making it more popular.

5. Hypodermic Needle
• Definition
Hypodermic Needle is when the audience believes in something they see by
the media and accepts it to be truth without looking for evidence that might
be false information.
• Example
– A person may have recently watched a film where the character does
a certain action and then the audience presumes that the action is
socially accepted.

6. Uses and Gratifications Information
I find information news convincing because of the facts they say which
makes people believe it as it’s such a well known serious thing that people
watch to then think that is true.
Satisfy curiosity wanting to know something that you don’t know what it is or
if it’s true by searching it can find out information about it to see if its true or
not.
To learn by searching something you want to learn for example wanting to
learn how to cook can search what you want to cook and have all the
information you need to cook what you want.

7. Uses and Gratifications Personal
Identity
Identify with value others in the media by following celebrities
on twitter or instagram that influence you to do similar things for
example their clothing that they wear can make you want to go
out and buy it because you might like it. Also if they are
advertising a product it can influence you to go out and buy it as
well.

8. Uses and Gratifications Integration and
Social Interaction
Identifying with others by having something in common with
others knowing this by going on a social media for example on
instagram and snapchat to connect with people who have similar
interests as me.

9. Uses and Gratifications Entertainment
My enjoyment and relaxation is watching YouTube in my spare time watching
things that I'm interested in, that makes me enjoy it which helps me relax. If I
can’t watch YouTube I like to listen to music that puts me in a good mood that
helps with me relax.

10. Consumer Generated Content
• Example
– People who use instagram post what they like or interested in
also have accounts that give people details about celebrities etc.
• What are the advantages to media producers?
– Producers generate money from people making videos and
posting photos also by the amount of people joining the site
which advertise the site even more by people talking about it.
• Why would the audience generate content?
- The audience put there content on the social media sites
because this might be a way they can express themselves and
generate money by selling products by taking photo’s.