The document outlines research conducted for a navy news magazine, including researching existing products, conducting a questionnaire survey to understand the target audience, and analyzing the results. Common features across existing products included plain designs with large ship photographs. The audience research found that the target readers are primarily young males who prefer an action-focused magazine with many pictures and short written sections.

1. Research
Kyran durkin

2. Existing Product
Big picture as
the background
Catchy title in every
magazine in
different color
Big title to
catch
attention
More info about
the photo telling
you what ship it
is and what is
going on

3. Existing Product
A rhetorical
question which they
will answer for you
Big writing for
the sub heading
to tell the
audience what
their talking
about A date to
tell you
when the
picture
was taken
Main image
shows what
they will be
talking about
Layout is very plain
and going strait to
the point

4. Existing Product
Small headlines to
tell the reader
whats happening
Dark red
heading then
it stands out
Headline for a
sub-heading
Detailed image
to show the
ships people
will be dealing
with
barcode

5. Existing Product
Plain black title with
nothing special to it
A sub heading to
inspire you to read
all about the story

6. Research Analysis
• What common features do the researched
products have? They are all very plain and not
much that stands out, they all have a big
photo of a ship
• What aspects of the research will you include
within your on work? it being quite plain with
a lot of detail

7. Questionnaire
Analysis
Survey Monkey
Link:https://www.surveymonkey.co.u
k/r/TXP37L7

8. Audience research
• Observation: all of responders say their
under 18
• What this says about my audience: they
will be into anything you make seem
exciting
• How will your product appeal to this
audience: I will put a lot of photos in so
that it makes it a really action based
magazine

9. Audience research
• Observation: 80% of my responders are
male
• What this says about my audience: that
they will be more interested in male
action based roles that will interest males
• How will your product appeal to this
audience: I will make it more entertaining
according to male stereo types

10. Audience research
• Observation: 60% of all my responders prefer more
pictures in their comics than writing
• What this says about my audience: they don’t like to
read a lot of writing and they like to see what is
happening rather than reading it
• How will your product appeal to this audience: it will
have a lot of photos to accommodate what they want
but I will put some writing as well to accommodate the
40% of others

11. Audience research
• Observation: 40% have heard of a navy news
magazine while 60% don’t know what a navy
news magazine
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation:60% of my audience prefers a more action based
magazine
• What this says about my audience: they prefer a more action based
magazine with pictures and short writing
• How will your product appeal to this audience: I will make sure my
magazine includes a lot of pictures has short paragraphs

13. Audience research
• Observation: my audience is mixed as both calm cover
with not a lot of colors and a mix of both being on 40%
• What this says about my audience: they will like to see a
medium to small level of different colors
• How will your product appeal to this audience: I will
have a calm color with not a lot of colors on it

14. Audience research
• Observation: my audience say 100% that there should be stories of
other experiences on the matter
• What this says about my audience: they want to hear what people
who have been in a position in the royal navy think
• How will your product appeal to this audience: I will put a lot of
reviews in of others opinion

15. Audience research
• Observation: my audience is divided over a destroyer as the ship
they would want to be on or a frigate
• What this says about my audience: they don’t mind which one of
the two they care to be on
• How will your product appeal to this audience: I will put photos of
both on my magazine

16. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
(16-20) young
adults
• Instructions on the best way to join after
secondary school
Gender
male • An action based magazine
Psychographic
People who love
hands on jobs
• Show all the things you can do in the navy
Social Status
Any class • In the navy everyone is seen as equal and
there are no short cuts

17. Research
Evaluation

18. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
 Strengths
 Could be more well done than your own
 Others might have better sources of information
 Weakness
 Its not your own research
 Could be fake
– Questionnaires
 Strengths
 Can get a lot of questions in
 Can be filled out quickly
 More than one can be filled out at one time
 Weakness
 Cant be asked a following question on the topic
 It will use up a lot of paper
– Interviews
 Strengths
 Can ask as many questions as you want in one go
 Can ask follow up questions
 Weakness
 It is very time consuming
 Its only one persons opinion

19. Research Evaluation
– What sort of a response did you get? I got a good response of lots of different
opinions
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed it via the Imedia social page which is good because the responses
are anonymous and its open to a wide range of people