Gamification involves using game mechanics and thinking in non-game contexts to engage users and solve problems. It uses points, levels, progress bars, leaderboards, and badges to motivate behavior. Game-based learning involves using games to motivate learning. It places learning activities within a game's storyline and fantasy context. Game-based learning aims to engage users and provide immediate feedback and rewards to support cognitive learning. Examples include using motion tracking, augmented reality, and immersive experiences to create educational games. Best practices for gamification and game-based learning include focusing on learning objectives, using rewards systems, testing designs iteratively, and measuring outcomes and return on investment.

1. Gamification vs. Game Based Learning Andrew Hughes Designing Digitally, Inc. andrew.hughes@designingdigitally.com

2. Who am I?

3. Andrew Hughes Professor/President 1-513-360-8042 twitter.com/andyhughes andrew.hughes@designingdigitally.com hughesaw@uc.edu

4. Designing Digitally, Inc. www.designingdigitally.com 1-866-316-9126 Franklin, Ohio

5. Partial Federal Government Clients

6. Partial Corporate Clients

7. About Us

8. About Us

9. What are Games?
•They give you a problem to solve
–Build a City, Farm, Diner, Family, etc.
•They provide challenges to you
–Added challenges depending upon what you’ve done
•They force you to learn skills to improve your abilities
–Baseball player, football player, billiards player

10. Theme? IT Does NOT Matter!

11. Games Today!

12. Games Today!

13. Gamification
•Gamification is the use of game thinking and game mechanics in a non-game context to engage users and solve problems Gamification is used in applications and processes to improve user engagement

14. What is NOT Gamification?

15. What is NOT Gamification?

16. What is NOT Gamification?

17. What is Gamification?

18. Mechanics
•Points
•Levels
•Progress Bars
•Leader Boards
•Badges
•Feedback is constant

19. Measurement
•Player Reputation
•Performance
•Completion Time
•Time Invested
•Was Content Absorbed?

20. Behavior
•Game Loyalty
•Mastery (Novice – Expert)
•User Engagement

21. Rewards
•Recognition
•Status
•Access
•Virtual Goods
•Virtual Currency
•Performance Rewards

22. The OG of Virtual Currency

23. Gamification Example

24. Gamification Example

25. Gamification Example

26. Gamification Example

27. Gamification Example

28. Game Based Learning
•Is the use competitive exercises, either pitting the students against each other or getting them to challenge themselves in order to motivate them to learn better.
•Motivation
•Learn while doing
•Playing WITHIN a game

29. Game Based Learning
•Games often have a fantasy element that engages players in a learning activity through a storyline. The learners learn in a cognitive way.
•Use of Storylines
•Engagement
•User Centered Feedback
•Immediate Rewards

30. Game Based Learning

31. Game Based Learning

32. Example of Game Based Learning

33. Example of Game Based Learning

34. Example of Game Based Learning

35. Example of Game Based Learning

36. Example of Game Based Learning

37. Example of Game Based Learning

38. Example of Game Based Learning

39. Example of Game Based Learning

40. Example of Game Based Learning

41. Example of Game Based Learning

42. Example of Game Based Learning

43. Example of Game Based Learning

44. Example of Game Based Learning

45. Example of Game Based Learning

46. Example of Game Based Learning

47. Devices Used For Game Based Learning
•Motion Tracking
–Kinect
–Leap
•Immersive Experiences
–Oculus Rift
•Augmented Reality
–Google Glass

48. Example of Game Based Learning

49. Example of Game Based Learning

50. Example of Game Based Learning

51. Example of Game Based Learning

52. Example of Game Based Learning

53. Example of Game Based Learning

54. Example of Game Based Learning

55. Example of Game Based Learning

56. Best Practices - Gameful Design
•Gameful Design – The use of thinking about the user experience in the game prior to implementation or addition of game elements.
•AKA Playful Design can change behaviors and expectations of users
•http://www.whatisfailwhale.info/

57. Best Practices - Gameful Design

58. Best Practices - Gameful Design

59. Best Practices - Classification

60. Best Practices – Process?
•Play Games! Many genre’s and formats
•Learn Game Elements
•Think about the learning first then the game
•Use the Agile & ADDIE method with Gameful Design and your gaming experience
•Cross reference content with Mechanics
•Determine objectives and measurements
•Create rewards systems using learning goals

61. Best Practices – Process?
•Emphasize a behavior change
•Make Fun a metric! Fun = Engagement
•Develop out detailed & compelling storylines
•Create multiple endings for outcomes
•Implement mechanics, rewards, measurements within the design document
•Develop in sprints (Agile System)
•Play, test, revise, play, test, revise
•Repeat the last step 100x

62. What Now? – Post Development
•What are your metrics? How do you show ROI?
•How will you internally market this?
•What constitutes as a successful serious game?
•How will you nurture this serious game?
•Don’t use Money, use Status! External rewards!
•If you build, you must play – be an adapter!
•Tie it into the annual performance evaluation

63. Any Questions?

64. Designing Digitally, Inc. www.designingdigitally.com 1-866-316-9126 twitter.com/DDINC info@designingdigitally.com

65. Andrew Hughes Professor/President 1-513-360-8042 twitter.com/andyhughes andrew.hughes@designingdigitally.com hughesaw@uc.edu