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DesigningGamifiedLearningExperience
TheDesigner’sJourney
Twitter
• @ahmed_hossam88
87%
ARE
DISENGAGED
http://news.gallup.com/poll/1
65269/worldwide-employees-
engaged-work.aspx
REVENUEGROWTH
1Billion
afterinvestinginanewonlineportalthattakesagamingandrewardsapproachto
selling.
Participant’s profile
Gamification
Games
User Experience
User Engagement
Sudden Survey Mission!
Accuracy
Collaboration
Creative presentation
How To Win
Insights and positive feedback about the overall process
Your feedback on the product
Why did you feel it is a game?
What are the game elements that we used?
Debrief
Time
pressure
Count
down
Points Collaboration
Challenge Competition Teams Win state
Innovation/
Creativity
Knowledge
sharing
Game Elements Used
10
• The use of game elements and game design thinking in non-
game contexts to:
Engage people
Give Feedback
Change behavior
Motivate action
Promote learning
Solve problems
User retention
And yet more ..
When to use Gamification?
Why Gamification?
7/31/2018
The engagement crisis
7/31/2018
The engagement crisis
http://research.microsoft.com/en-us/um/people/sdumais/sigir2010-
dwelltimemodel.pdf
Microsoft Research prove of the 10
seconds to leave a website
The engagement crisis
Click to edit Master title style
Teens Driving Less
Is there any industry who
survived the engagement
crises?!
The engagement crisis
7/31/2018
The Power of …
Games!
Gamification
Serious Process Games
Using Game Elements
to Engage people in
your process
Why Gamification?
Game Elements
7/31/2018
How Does a Learning Designer Think?
7/31/2018
Activity: Design your curriculum
7/31/2018
Learner Centered approach
&
Learning Experience Designers
7/31/2018
(Learning OR Learner) Experience
Forcoaching&motivation
ForLearningassessments
Forplayersengagement
Theme&Story
ENGAGED
IN
LEARNING
Learnersengagementin
coachingcourse
ENGAGED
IN
LEARNING
Learnersengagementin
coachingcourse
DATA
GATHERING
Collectinginformationfromyourplayersdoesn’tneedtobethroughdullsurveys!
Gamificationmechanicsgivesawiderangeofpossibilitiesto knowmoreaboutyour
players!
7/31/2018
Fitness drives productivity
ALL INTEGRATED INTO RECOGNITION GALLERY WITH YOUR WORK
ALL INTEGRATED INTO RECOGNITION GALLERY WITH YOUR WORK
Gamification Examples
Narrative Design
74
70
63
0 10 20 30 40 50 60 70 80 90 100
GAMIFICATION ADOPTION
GAME ENGAGEMENT
LEARNING ENGAGEMENT
Results
Conclusion
GAMIFICATION IS NOT
ABOUT CREATIVITY,
GAMING OR FUN
Conclusion
36
Website
• www.gampact.com
LinkedIn
• https://linkedin.com/company/gampact/
Facebook
• https://www.facebook.com/gampact
Facebook Group
• https://www.facebook.com/groups/GamificationEgypt/
37
37

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Learning Experience Journey Using Gamification & Serious Games - Ahmed Hossam, Gamification Consultant, Gamfed/Gampact

Editor's Notes

  1. https://static.pexels.com/photos/1984/black-and-white-city-man-people.jpg
  2. https://www.pexels.com/photo/working-business-money-coins-34204/
  3. What is Gamification? Gamification is the use of game elements and game design thinking in non-game contexts to: Engage people Change behavior Motivate action Promote learning Solve problems And yet more ..
  4. What do you think about those
  5. Nielsen - a leading global information and measurement company, provides insights & data about what people watch, listen to & buy. – 80% of the population use second or third screen while watching something like TV (( Distraction from the distraction ))
  6. 20% of the population checks the smart phone each 10 min of the day ( 100 checks )
  7. University of michigian http://www.autotribute.com/22706/teens-driving-less-car-smartphones/ Teenagers want to drive less than the previous generations ( No FB or twitter or Instagram while driving )…instead of FB, we don’t drive a car instead.
  8. Gaming as a sport. People attending gaming events to watch not just play.
  9. http://www.freepik.com/free-photo/student-practicing-with-the-paintbrush_864023.htm http://www.freepik.com/free-photo/bearded-man-working-alone_861565.htm
  10. Game-Based Learning/ Serious Games The definition of game-based learning is simply learning through games. (Simulation, Teaching) متحف الاطفال Games: Entertainment, video games, mobile games Gamification: intrinsic and extrinsic
  11. https://static.pexels.com/photos/34092/pexels-photo.jpg
  12. https://static.pexels.com/photos/34092/pexels-photo.jpg
  13. https://static.pexels.com/photos/34092/pexels-photo.jpg