Client-Centered Serious Game Design
Jenn McNamara, Vice President | BreakAway Games Client-Centered Serious Game Design Serious game developers must consider client needs and constraints. To most, it is obvious that the end users’ desired training, behavior change, assessment, or experience outcomes shape the focus of the game. But the client organization’s funding, IT infrastructure, data needs, and personnel impact design as much, if not more, than end users’ needs. This session will share experiences where these factors significantly impacted game design and make recommendations for identifying and addressing these needs early in the design process. Presented by the Serious Play Conference seriousplayconf.com at Montreal, Canada, Quebec, UNIVERSITÉ DU QUÉBEC À MONTRÉAL, UNIVERSITY OF QUEBEC IN MONTREAL, July 10-12, 2019
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Client-Centered Serious Game Design
- 1. Jenn McNamara VP Serious Games and Strategic Partnerships
- 3. Custom serious games for clients Applications: training, assessment, research, marketing Driven by MY observations and experiences http://www.experimentswithsuccess.com
- 10. 2018 ESA Essential Facts https://pcbuildsonabudget.com/which-genres-needs-more-love https://pinoytekkie.wordpress.com/2012/08/31/know-your-game-genre/
- 11. 1, 2, 3, shoot on 4 Best 2 out of 3 wins By Enzoklop https://upload.wikimedia.org/wikipedia/commons/6/67/Rock-paper-scissors.svg
- 12. 1, 2, 3, shoot on 4 Best 2 out of 3 Scissors cut paper Paper covers rock Rock crushes lizard Lizard poisons Spock Spock smashes scissors Scissors decapitates lizard Lizard eats paper Paper disproves Spock Spock vaporizes Rock Rock crushes scissorshttp://www.samkass.com /theories/RPSSL.html
- 13. 1-2-3-throw on 4 Loser becomes cheerleader for winner and follows to next game Repeat until one champion flickr.com/photos/gozalewis/4565833940
- 14. DESIGN ISSUES
- 24. Recommendations and Lessons Learned
- 30. Must be in line with needs / expectations Artificial constraints remove iteration cycles http://lifevesting.com
- 31. Broaden analysis, include: ◦ Funding ◦ Timelines (artificial and real) ◦ IT infrastructure and support contractors ◦ Data needs / usage ◦ End-player attitudes towards: Games Specific game elements
- 32. Client-centered doesn’t mean the client is always right Let game designers’ expertise drive recommendations ◦ Genre ◦ Specific game elements Employ focused testing and iteration as a design process
- 33. End-users Management Customers (Internal or External) Information Technology Other Vendors Human Resources Training and Development Marketing Parents …
- 34. Pilot/soft launch Push with a marketing campaign Support other vendors or internal cost centers Have a plan for the data produced Plan for deployment Plan for maintenance ◦ Content ◦ Technology
Editor's Notes
- So lets talk about those tools How many of you play games – what kind do you play?
- How did the experience differ between the first time you played rock paper scissors and this time? Different goals –get you to move, bond as a group, prime for learning Complexity of rules too much to follow? Did anyone ignore the new variations? Did anyone want to lose? Different people liked different play experiences with the same core game – when we design games. We have to remember the player might like something different than the designer.