The document compares the student's advergame, TV advert, and print advert projects to professional examples in each medium. For the advergame, it is compared to "Doritos Crash Course" and found to be less complex with only single player modes. The TV advert is compared to an Adidas advert featuring Paul Pogba and is found to have some similar editing techniques but lacks a storyline. Finally, the print advert is favorably compared to a Call of Duty 4 poster for its simplicity, though the photoshopped elements could be improved. Overall, the student aims to advertise Irn-Bru across the projects but notes areas for development, such as adding more complexity and layers.

1. Advergame

2. Professional
Structure/Techniques: The first advergame I have chosen to compare to mine is “Doritos Crash Course”. It
was made for the Xbox 360 and there was also a windows 8 version released. The structure of this
advergame follows the style of an obstacle course similar to the TV program “Total Wipeout”. The player
must go through 5 levels in 3 different locations. In each location, the obstacles become increasingly
difficult to avoid. You play the game from a 3rd person view. The game can be played with friends or in
solo mode and the graphics are cartoon like as you play with your Xbox avatar.
Factors of persuasion: “Doritos Crash Course” offers more than one game mode which I believe is a good
selling point because if a player cannot get access to Xbox Live, they can still play the game solo or local
split screen. This means they can still play with their friends. The game also released DLC so that people
would stay interested in the game. The game sold over 1.4 million copies and I think this was due to the
competitiveness and the fact anyone could play it as it was so simple to understand.
Styles of advertising: The game has been made for the Xbox 360, one of the best selling consoles. This is
a great way to advertise their product as the game was released for free so more people are likely to play
it.

3. My advergame
My advergame is no where near as complex as “Doritos Crash Course”. For example, my game would only
offer single player game modes but the player could compare there stats to their friends. There is also a
clear graphical difference but the pixel art adds a level of simplicity. My advergame has also not been
made for a specific console so may not sell as well. A strength of my advergame is that it is fun to play
whilst waiting for someone/something but a weakness is the games lack of complexity. I believe the lack
of complexity can be both good and bad. For example, the game can be fun to play for a short term
whilst waiting (like I stated before) but it may also not appeal to a lot of players as many people who play
games seek good graphics, story lines, music etc. If I could change my game in anyway, I would definitely
put more effort into the graphics as this is a big selling point and a big point of interest for a game.
Overall, my advergame is aimed at all audiences and is made to advertise Irn-Bru in a fun and possibly an
interesting way.

4. TV Advert

5. Professional
Structure/Techniques: I have chosen to compare my TV advert to an Adidas advert as this advert revolves
around football like my advert. The advert tells the story of Paul Pogba becoming a footballer. They have
used a celebrity feature here so people are more likely to buy the product or pay attention to the advert
as they know the person featuring in the advert. The advert features a lot of slow motion as well to add
dramatical effect. When Pogba plays within the stadium near the end of the advert all the lighting is
mainly focused on him and particularly his boots (made by Adidas) making the viewer more aware of the
actual product being advertised.
Factors of persuasion: The producers have tried to make me buy this product by using a celebrity and by
delivering the message “if you wear Adidas, you will end up like Pogba” .
Styles of advertising: The style of advertising used in this advert is a realist linear narrative. This can help
the viewer to gain more interest in the advert as it it like a short film/documentary. The advert also has
some aspects of comedy and things people can relate to. The advert has “reward power” meaning that
the product promises some benefits to the viewer. There is also “expert power” within this advert as it is
presented by a professional footballer. This will obviously make the viewer more likely to buy if an expert
says this product will give the user benefits.
You can watch the video here: https://www.youtube.com/watch?v=Dgg8E1nOwf4

6. My TV advert
My TV advert has some similar aspects to the Adidas advert. For example, there are similar slow motion
effects and lighting effects. However, there are many obvious differences such as no celebrity feature
and length etc. One thing I believe I have done well with my advert is the editing. This is because I have
edited the shots so they look more professional and edited colour and lighting so that it makes the
product that we advertised more obvious. I also think that I cut the shots at the right time and put in the
necessary effects. I think that the music fits well. However, some shots were fairly blurry but I think this
works well as it draws attention away from the actor and all the viewers attention is focused on the
advertised product. Another downfall of my advert is the lack of story line but it is still very clear to the
viewer what is being advertised to them. If I could improve my advert, I would definitely make sure there
was more of a story line to it as this can help to interest the viewer more. Overall, my TV advert is
realistic and will probably appeal most to those with an interest in football.
You can watch my video here: https://www.youtube.com/watch?v=_lYlos7Krlg

7. Print advert

8. Professional
Structure/Techniques: I have chosen to compare my print advert to the 4th installments within the Call of
Duty series, Call of Duty 4: Modern Warfare print advert. This particular poster is very simplistic but does
not need complexity as the Call of Duty series is very popular so people will recognise what the print
advert is advertising. The makers of the poster have also given quotes from other companies to show
that the game is very good and they have highlighted certain words and made them bigger to attract the
readers attention.
Factors of persuasion: The game’s factor of persuasion is the fact that this game was the first modern era
game in the franchise which will automatically make people interested in the game. This poster does not
follow any common factors of persuasion apart from reward power, meaning that the advert promises
some benefit(s) to the viewer/buyer.
Styles of advertising: The game is being advertised using game graphics. This will more likely make the
reader/viewer more interested in the poster as they can see what the game they may buy will actually be
like. This is antirealist in a sense because it is a game, but the storyline of the game is inspired by actual
war events that happen.

9. My print advert
My print advert has some similarities to the CoD4 advert. For example, I have kept mine to a simplistic
level and not put too much on the advert as this may overwhelm the reader/viewer. However, there are
many differences. For example, mine has almost no text, the CoD4 poster has no slogan etc., but this
could be considered a good thing as the posters are advertising completely different things.
I have made 3 versions of the poster. They follow the same type of structure, but are very different in
most ways. 2 of the posters are definitely very similar but in one of them I have tried to use “star power”.
This is the idea of using a celebrity to advertise your product. I used David Beckham in this image as he is
a well known person and then used a colour filter (using blue and orange to represent Irn-Bru) so it clear
to the viewer what is being shown on the poster. One thing I have done well with my poster(s) is the
extra effects such as the rain in the background. I like this feature because it adds nice effect to the
image and makes it stand out. One thing I would improve is making the Irn-Bru can look more authentic
in its surroundings as it looks quite obvious its been Photoshopped. If I could change anything, I would
add more layers into the image.