Graphic Design Portfolio

1. Lee Cogswell 330.244.2908 lcogswell@att.net
Lyrand™
Identity support materials
Description
Logo and identity design for a
business providing services to the
music industry
1 ] logo design
2 ] CD imprint - I created a 1 2
template for easy updating by
the client.
3 ] business card
4 ] Gift Certificate - these were
created on a very short run.
Each one was given a custom
aged feel through multiple
processes.
3 4

2. Lee Cogswell 330.244.2908 lcogswell@att.net
BOSU 3page ad for CBI
Fitness Quest Page #1 - Black Page #2 - Black Page #3 - Color
magazine advertisement
Specifications
three 1/3rd page ads to be
viewed consecutively 1 color for 2
pages, full color on last ad
Description
My client requested I use some
photography that was previously
shot by the BOSU™ team in
California and in a very short time
frame develop it into a family of
ads to be spread over 3 pages.
The first two pages are black
& white and the third page is
color. The 1/3rd page ads were Try that
placed so that the reader would
see one of the three ads in the with your
same location on the page each
time a page was turned creating
repetition and interest so the ads
ball!
had to look like a family.
The photos taken on location
didn’t have a background that
would allow for the vertical www.bosu.com/ballast
nature of the ads so I digitally
added background to each of
the images. I had the idea of
making the product the focus by
adding a strong graininess to the
images and lightening the tones
over all other than in the product.
I kept the product smooth and
glossy looking. My client also
requested that the “Lift it, Shift
it, Shake it” instructional figures
I had previously developed be
incorporated into the ad. ©2007 BOSU Fitness, LLC. All rights reserved. BOSU® and Ballast® are registered trademarks of BOSU Fitness, LLC.
page 1 page 2 page 3

3. Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
Ad for placement in fitness
industry magazines.
Specifications
full page ad
4 color
Description
Client requested this article’s
look emulate the style in a fitness
industry magazine.

4. Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
digital photo editing
Description
Image needed to be prepared
for multiple uses. To do that
the background needed
to be dropped out. This was
acomplished by creating
a vector outline around the
subject. Various other changes
needed to be made. Some
of those are written on the
picture directly to the right.
unedited edited

5. Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
bi-fold brochure
Specifications
8.5” x 11”
4 color, 2 sides
Description
This brochure is designed to give
today’s research savvy consumer
something tangible to take home
with them from the store. The
brochure is placed in P.O.P. (point
of purchase) display on floor
model of unit. The information
is colorcoded to relate to the
treadmill’s diagram to allow ease
of use by the prospective buyer.
The piece is a trifold to allow
easy portablility so they can have
something to remind them of the
front
product should they leave the
store.
back

6. Lee Cogswell 330.244.2908 lcogswell@att.net
Fitness Quest
printed and e-mailed article
Specifications
8.5” x 11”
4 color, 2 sides
Description
The article objective was to
present it’s self both visually and
verbally as a credible source of
information for it’s target market,
the industry aware fitness trainers
and gym owner’s that attend
fitness tradeshows. To give it that
credibility I visually treated the
article as if it were an article
in a fitness trade publication.
So after reviewing a number
of fitness trade magazines I
attempted to mick imagery, type
style, text columns and by lines.
front back

7. Lee Cogswell 330.244.2908 lcogswell@att.net
Freelance
promotional advertisement
Specifications
4.25” x 8.25”
4 color
Description
Promotional Ad in the
“Raise a Roof” fund-raiser
companion booklet.
I also created the logo for this
company. The owner specifically
wanted a spinning wheel in the
logo and was exceedingly happy
with the result.

8. Lee Cogswell 330.244.2908 lcogswell@att.net
CCA Advertising
sales brochure
Specifications
8.5” x 11” folded, saddle stitched,
8 page brochure, 4 color both
sides, spot varnish
Description
The client requested a brochure
that would represent the worth
and quality of their products.