2. My Print• My print advert was put together on Photoshop using the ‘lasso tool’ to cut out images such as Ronaldo and the Irn-Bru
can. It advertises Irn-Bru with its logo at the top and it also shows Irn-Bru’s Facebook and Twitter pages. I made the
slogan ‘KICKS LIKE AN ENERGY DRINK’ to make the print more eye-catching.
• I have used an image of Ronaldo to make people want to buy the product as they see Cristiano Ronaldo is involved with
the product. However, Ronaldo, in this print advert looks very ‘photoshopped’ and although he is photoshopped into this
image I wanted to make it look as real as possible, so if I had more time I would've spent more time on the Ronaldo
image.
• This advert follows a realist narrative as there is no special effects and it is physically possible however this did not
happen as I didn’t get Cristiano Ronaldo in the image, so I had to Photoshop him into it. The line of appeal it uses is ‘elite
people or experts’ as Ronaldo is an expert in football and some people see him as a role model and look up to him,
therefore it would make it more likely for them to buy the product if their role model is advertising it. Also the factor of
persuasion here is star power as Ronaldo is a celebrity figure and is known famously worldwide. The other factor of
persuasion used in this advert is reward power because it is showing that Irn-Bru enables you to be able to get perfect
accuracy with the football (as Ronaldo is about to hit the Irn-Bru can off the crossbar of the goal), therefore this advert
promises you Irn-Bru rewards you with positive benefits in life, making you want to buy the product.
• This advert is mainly aimed at people who enjoy football, however it could show that Irn-Bru enables you to be good at
any sport.
• Overall I believe this advert is successful in making you want to buy the product,
however there is a flaw that I mentioned, which is the image of Cristiano Ronaldo
looking too ‘Photoshopped’. My image is not real, as it was made on Photoshop,
whereas real football players are in the image of the professional print advert and it
doesn’t look like it has been edited on, this makes the professional advert in the next slide
have a better appearance.
3. Real Print
• This print advert has been put together using normal photography then editing the lighting on Photoshop. It
is advertising Adidas which is mainly a sport brand, hence why football is in the advert. It shows the football
players ready to play football on a pitch that isn’t there, which would, in real life, be impossible. This is why
the slogan says “Impossible Is Nothing”, showing if you wear Adidas then you will be able to achieve the
impossible.
• This advert follows an antirealist narrative as it is physically impossible to do what they’re doing. They are
doing this to say you can achieve anything, however they are exaggerating a lot to try and get people to buy
their product.
• The line of appeal that is being used in this advert is ‘elite people or experts’, as professional football players
such as ‘Kaka’ and ‘Defoe’, who could be role models to some and they are celebrity figures, which makes
people want to buy the product as these experts are using it. This advert also makes people want to buy this
product by advertising superior performance when using the product.
• The factors of persuasion used here are reward power and star power, as it shows it benefits you being able
to achive anything, even the impossible and it also shows celebrity and professional figures advertising this
product.
• Overall I think that this advert is quite successful in making you want to buy the product, as the image doesn’t
stand out, but if noticed its appearance looks very professional.
The professional advert looks like more time has been spent on it
(which it most likely has) because the lighting makes the picture look
a lot more realistic.
4. My Video
• My video advert advertises Irn-Bru, as the player in the video attempts to hit the Irn-Bru can off the crossbar,
then someone catches it and drinks it, showing Irn-Bru gives you the ability to have perfect accuracy in football,
and gives you the energy to achieve more (mainly in sport).
• Me and my group filmed this video on a Canon 600D and a tripod, so we didn’t have perfect video and sound
quality, however it worked well enough to make the advert. My video advert relates to my print advert and my
advergame (through football and hitting the Irn-Bru can).
• This advert follows a linear narrative structure, as there are no flashbacks and everything is in chronological
order. It also follows a realist narrative because it is physically possible and it actually happened as we filmed it
and we didn’t add any special effects. The line of appeal used in this advert is ‘elite people and experts’, making
people want to buy the product as it shows you that elite people use it.
• There are two factors of persuasion used here and they are reward power and expert power, as it shows Irn-Bru
aids you in football (and sport) as it gives you energy and it is presented by an expert.
• Overall I believe that this advert isn’t very successful in making you want to buy the product because it is not
filmed very well with a shaky camera in some scenes, and if I had more time and better equipment I think that
me and my group could have improved this advert greatly, by making it look more professional with steady
camera holding, for example. The professional video advert, in my opinion looks better, as more time would
have been spent on it and I am not an expert using the cameras we used and Premiere Pro to edit the video.
5. Real Video
• This TV advert advertises Aldi supermarket, and it shows a carrot ona journey across the room to make it to the
‘mince pie’ so the carrot can meet Santa. It is an animated video, however the props used, such as the mince pie
and Christmas tree are real.
• This advert follows a linear narrative structure, as it happens in chronological order with no flashbacks and it
follows an antirealist narrative as there is a moving carrot with human-like features, made with special effects
and editing.
• The lines of appeal used here are ‘self importance and pride’ (as the carrot is going on his own journey so he can
meet Santa) and ‘comedy and humour’ (as the carrot does funny things such as sets the plum pudding on fire
and knocks over the roast potatoes). This makes the advert more aimed at children and families due to its
comedy and belief in Santa.
• The factor of persuasion used here is ‘referent power’, which is ‘the message associated with the product fits
into the reader's value system’, which relates to children believing in Santa and families referring to the set up of
the scene with the Christmas tree and Christmas dinner. The children also would be interested to watch this as
it’s an animation with a moving carrot, and children are most interested in animations.
• Overall I believe this advert was successful in making the viewer interested or want to watch it, with the comedy
in it and Christmas references, however it doesn’t make you want to buy from the company as it doesn’t really
sell their products enough, and doesn’t explain why you should buy the products. Also in comparison to my
video it intices the viewers more and has more a story that the viewers can follow, however experts would have
been working on this and would have spent more time and money producing this video.
6. My Advergame
• My advergame advertises Irn-Bru and was made with pixel art on Photoshop. It is a first person perspective
flick shoot football game.
• This advergame is mainly aimed at children and people who like football. To get an ‘extra life’ in the game
you need to hit the Irn-Bru can that is in the goal and the more goals you score the more points you get.
The player needs to hit the Irn Bru can to keep going, therefore they will have to notice it. I have also mainly
used the Irn-Bru colours of blue and orange throughout the advergame to further advertise the product.
• By gaining an ‘extra life’ in the game when you hit an Irn-Bru can shows Irn-Bru aids you, which was my way
of trying to promote the product, showing Irn-Bru can aid you in life. This game follows a realist narrative as
you take free kicks and penalties in football, attempting to score and hit Irn-Bru cans as you go. My
advergame follows the line of appeal of elite people or experts, as Ronaldo is advertised on the home
screen of the game, showing people that Ronaldo drinks the product so other people should to.
• This advergame has the persuasion of a celebrity (Ronaldo) to make people want to buy this product. In my
opinion I believe that there is a lot of advertising in this game, for example on the home screen there is an
Irn-Bru can and throughout the game there are Irn-Bru cans, and the main colours used are blue and
orange, however these aren't very persuasive advertisements and there could be more advertising shown
throughout the game, for example on billboards in the background or on the stadium in the background,
however I didn’t have enough time to do thus and if I was to do it again I would include these ideas.
• Overall I believe that this looks good appearance wise, however as I just made it with Pixel Art on
Photoshop, it is only visual and you cant influence how the game plays out, as I didn’t produce any of the
coding to go with it. This is why the professional advergame will be better than the one I produced down to
this reason.
7. Real Advergame – Crazy Taxi
• Crazy Taxi is an open world racing video game that advertises many companies, for examples KFC, Pizza Hut and even
WOW! Magazine.
• This game used to be an arcade game in 1999 and was later ported to other platforms such as Play Station 2 and
Nintendo GameCube when the game was bought by Dreamcast.
• Crazy Taxi is a first person perspective where you deliver people in a taxi to their chosen destination, and on the way
you may pass advertisements such as KFC restaurants or the passenger may request to be taken to such place.
Advertisements appear very often to give a bigger chance of the game player seeing and noticing these
advertisements.
• The producers have tried to make the game player buy these products by showing them often, therefore they are
noticed a lot and the passenger requesting to be taken to the advertised place, such as KFC or Pizza Hut for example,
showing they are popular and items on the menu may be shown on signs near by. This game follows an realist
narrative, although isn't very realistic, as nobody drives as “crazy” as you do on ‘Crazy Taxi’. Also it follows a comedy
and humour line of appeal and also a bit of adventure as you drive wherever you want. In my opinion this game
doesn’t have a strong persuasion to make you want to buy the products that are advertised, as it doesn’t show why
you need the products.
• It became an advergame through all the advertising within the game, for example KFC and Pizza Hut fast food
restaurants on the streets as you drive past them, and WOW! Advertised on the side of vans on the road with the
taxi.
• Overall this advergame doesn’t look that good in terms of appearance due to to the low quality graphics, however it
was produced in around 2000, therefore the graphics wont be as good as today, although this is a professional
advergame so you would expect it to look good. Compared to the advergame I produced this would be more popular
as you can influence how the game plays out as the coding was made for the game so whatever you press will
transfer onto the game.
