What have you learnt from your audience feedback?
What I used...• To get my audience feedback, I mainly used survey monkey.• This provided me with results that I used for the planning and production of my product.• I created 5 questions which will give me results and help me to plan what to include in the video.• I posted the survey on facebook, The King Blues fan page and Kerrang! website.• I also did come written interviews.• I interviewed someone after we produced the first draft of the advert and got their comments. After this, we then changed the advert.
We all produced surveys on surveymonkey, and posted them on the internet to get our target audience to give us feedback. The image on the right is an example of the type of question asked. These are some of the results I got from one of the questions. It was very useful to produce a survey because we used the answers to make up the music video. We used dark colours for parts of the video and used busy city locations for some of the shots, we did this because that’s what the target audience want.
These are the first and final drafts of the advert. We made our first one using our originalidea but when it was finished, it wasn’t as good as we expected. We got some audiencefeedback on it and then changed the photo and layout. We recorded an interview withsomeone and asked them questions about the advert and their thoughts on it. The resultsfrom the interview were that it didn’t have a professional look and that was something weneeded to improve. He liked the font, that’s why we kept that the same, but he thoughtthere needed to be a different photo. Instead of using the singer as the photo, we used alocation shot. This gave it a much more professional look and reflects the band more thanthe original one.