1. Question 3 - What have you learned from your
audience feedback?
George Wilshaw
2. Introduction
The Film Industry spend so much time and money test screening films to invited audiences because recognising who your target
audience is, is extremely necessary because you will want to cater the contents of the film in order to make it appealing to that
age, gender.
Film industries want to be able to instantly relate to the target audience since if at the beginning of the film they engage with it
then the film will more likely to be successful. This is because if a media product, such as a film, were to be unsuccessful and not
meeting the wants of the target audience then upon release the film will continue to fail.
Media producers commonly want to know the:
-Income bracket/status
-Age
-Gender
-Race Location
3. Our Audience consists of people who like to
laugh however due to the language and
certain actions performed.
We have narrowed this audience to 15 - 40
year olds. This is then why we chose Total
Film as our Magazine.
Target Audience:
4. Pitch Presentation Feedback
We got this feedback through feedback sheets from the viewers of our presentation. (There is a screenshot of
this feedback already on my journal)
We used this feedback when planning our shots because we got repeat feedback of: ‘make sure it's not like a
Tv Series’ this is because we explained that our main source of inspiration is the ‘Office US’ however with
further research our ideas weren't all based upon ‘the Office’.
Our audience were in the range of our target audience and so the majority of feedback was positive and
helped us with our ideas because it gave us goals when filming.
On piece of feedback suggested that our film was going to be sexist so to solve this we tried to get a female
actor however she had other commitments to get to.
Overall this feedback was useful in that when it came to production and filming we had clear goals.
5. Teaser Trailer Feedback
After a couple weeks of editing a screening took place to which we filled our feedback sheets just like the pitch
presentation.
Summary of our Feedback:
❖ Make the narrative themes clearer
❖ End the trailer better
❖ Range the pace
❖ Music used was more fitting of a action genre
❖ Music needed to be quieter over certain voice overs
❖ Make sure that all fonts were the same
This feedback was useful in that we had a clear goal to make our trailer better and appeal more towards our
audience.
For example the fact that our fonts weren't the same meant that we lost our brand identity so we had clear
goals to make it the same.
We used all of this feedback as shown in the before and after in the next slide:
7. Teaser Trailer Improvements
The trailer clearly varies in pace and is in time with the music which works well. With the addition of the
voiceover we added some a comedic effect that involved the audience and this suggested more about the
characters and thus the narrative itself. We changed the time of the trailer a little bit in order to fit in with the
conventions of a teaser trailer. This was also to make shorter, witty and straight to the point comedy.
Overall a teaser trailer was well received with multiple people saying they would see the film, people said that
it was well improved and so well polished however the narrative still wasn’t entirely clear but people enjoy
comedies so they will see the film.
8. Poster Feedback
Overall the Poster was thought to look realistic through the use of text and billing block. The font that we used
was thought to have work well and added to the realism.
Positives:
Titles
Layering
Billing Block, Qr code and Facebook logo added to the realism
Negatives:
Use more of the space - use more titles, quotes from Newspapers etc.
One of the actors names wasn't the same colouring as the other actor
The Billing Block could be moved to the side a tiny bit more in order to make it look more even and not get
10. Poster - Improvements
The feedback suggested that we weren't making use of all the
space on our poster and so with the addition of the ratings. More
feedback included changing the colouring of one of the actors
names and moving the billing block a little bit more so if we had
more time my group and I would have done this.
Overall it was thought that our poster was good and that it
maintained our brand identity, it reflected the genre, character
representation was clear and the hashtag, qr code and facebook
page are a nice tage and reinforce the created brand identity.
11. Magazine - Improvements
With this product there wasn't much that needed changing and this was our original rough
copy of our magazine however if we could, we would change the masthead as it was seen
to be too low and we could have possibly added more text around the image to reflect that
of an actual Total Film Magazine but we felt that we wanted to show off our character and
setting. The text we did have in places some people said they liked its placement.
Overall the magazine was thought to be extremely legitimate and it was a good emphasis
on the representation of the already developed character, it is a good edition with the
poster because they act in sequence of our main character and give the audience
additionally information about him.
13. Since our target audience
was giving us feedback
overall thoughts on our
media products was
positive and the majority
of people said they
wanted to see our film
and this final feedback
suggests that our
audience felt we had a
successful marketing
campaign.
All feedback was useful
because we made a higher
quality, more professional
product.
