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Working Title:
coca cola radio advert
What is it called? This can change if you think of something better later
Target Platform:
radio
What media platform/platforms would you release the product on?
Genre:
radio advert
What sort of a media product is it?
Language / Territories:
English/UK
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
a tired man gets a coke and drinks it then it makes him feel energetic and full of life
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
a fizzy drink that will revive you and bring you to life once more!
Sum up your product in one sentence
Style (similar products and graphical style):
the snickers advert he eats a snickers bar and feels better
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
10-85/any/C1-E/people who like to relax with a drink of coke
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
there is none/yes but it’s not necessary/no/make sure there is no offensive words and it is a
normal everyday scenario
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?

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3. formal proposal

  • 1. Working Title: coca cola radio advert What is it called? This can change if you think of something better later Target Platform: radio What media platform/platforms would you release the product on? Genre: radio advert What sort of a media product is it? Language / Territories: English/UK What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story / How the game plays: a tired man gets a coke and drinks it then it makes him feel energetic and full of life What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? One Line SalesPitch: a fizzy drink that will revive you and bring you to life once more! Sum up your product in one sentence Style (similar products and graphical style): the snickers advert he eats a snickers bar and feels better What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style Audience: 10-85/any/C1-E/people who like to relax with a drink of coke Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person? Legal & Ethical Considerations: there is none/yes but it’s not necessary/no/make sure there is no offensive words and it is a normal everyday scenario Think about any offensive material you will include? Will you restrict younger audiences engaging with it? Will it offend any social groups/religions/ethnicities? How will you ensure you do not offend anyone? Is your product using characters/names/logos of existing ones? Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this?