This radio advert promotes Coca-Cola by depicting a tired man who drinks a Coke and feels energized and full of life. The one-line sales pitch is that Coca-Cola is a fizzy drink that will revive you. It is inspired by a Snickers advert where eating the candy bar makes someone feel better. The target audience is people aged 10 to 85 of all social classes and cultures who enjoy relaxing with a Coke.