Coca cola formal proposal
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This document outlines a proposed radio advertisement for a new Coca-Cola soft drink with less sugar. The advertisement would be released on radio worldwide in multiple languages and emulate an existing upbeat Coca-Cola ad with a song, people discussing the product, and a concluding slogan. The target audience is people of all ages and genders since Coca-Cola is a well-established global brand familiar to most. The ad will not contain any offensive material to avoid turning people away from the product or offending cultural, religious, or social groups where it is broadcast.
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3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by highlighting that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were addressed by confirming the ad would not include offensive content and would simply promote the Coke product.
Radio proposal (1)
The document proposes a radio jingle for Coca-Cola to be released in English-speaking territories like England and the USA. The jingle would tell a simple story of a man on the beach who is thirsty and enjoys a nice, cold, and refreshing can of Coca-Cola. The main message is that Coca-Cola is always fresh and reliable at quenching thirst. The jingle is inspired by but not based on existing Coca-Cola radio ads and would target all people to appeal to as broad an audience as possible.
3. formal proposal radio advertisement
This radio advertisement uses sound effects to depict someone drinking a Coca-Cola. The slogan "Taste Sweet Taste" will be used. It is inspired by existing Coca-Cola advertisements and aims to get listeners to focus on the key sounds. The target audience is ages 12-16, as this type of radio advertisement would be appropriate for both kids and adults. It includes sound effects and voices to portray the experience of drinking Coca-Cola.
Formal Proposal
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.
3. formal proposal 2
This radio advertisement from Coca-Cola encourages people to drink the product by promoting the chance to find a rare gold can or bottle. The main message is about bringing people together with family and friends. It will target all Coca-Cola drinkers and non-drinkers worldwide through radio, podcasts and Spotify. The style is inspired by classic Coca-Cola bottles but ensures no offensive material by maintaining an inoffensive language and avoiding representing any groups to be accessible to all audiences.
Radio formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat style similar to other festival advertisements to encourage drinking Coca-Cola products at events and getting people together with their high quality beverage. Legal and ethical considerations will be taken to ensure the ad does not offend any audiences and avoids copyright issues.
3 formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat, festival-like style to encourage drinking Coca-Cola, which is positioned as a refreshing beverage that brings people together. Legal and ethical considerations were made to avoid offending any groups and to ensure the ad does not infringe on any copyrights.
4. Formal Proposal - Radio Advert
This radio advert promotes Coca Cola as refreshing and nostalgic. It features a girl listening to music who opens a bottle of Coca Cola, accompanied by refreshing sounds. The ad ends by saying "Coca Cola" and the slogan "Welcome to the better side of life." The main message is that drinking Coca Cola makes one feel relaxed and can bring back old memories. The ad is intended for worldwide release and would appeal to families and older generations familiar with Coca Cola's long history.
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3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by highlighting that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were addressed by confirming the ad would not include offensive content and would simply promote the Coke product.
Radio proposal (1)
The document proposes a radio jingle for Coca-Cola to be released in English-speaking territories like England and the USA. The jingle would tell a simple story of a man on the beach who is thirsty and enjoys a nice, cold, and refreshing can of Coca-Cola. The main message is that Coca-Cola is always fresh and reliable at quenching thirst. The jingle is inspired by but not based on existing Coca-Cola radio ads and would target all people to appeal to as broad an audience as possible.
3. formal proposal radio advertisement
This radio advertisement uses sound effects to depict someone drinking a Coca-Cola. The slogan "Taste Sweet Taste" will be used. It is inspired by existing Coca-Cola advertisements and aims to get listeners to focus on the key sounds. The target audience is ages 12-16, as this type of radio advertisement would be appropriate for both kids and adults. It includes sound effects and voices to portray the experience of drinking Coca-Cola.
Formal Proposal
This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.
3. formal proposal 2
This radio advertisement from Coca-Cola encourages people to drink the product by promoting the chance to find a rare gold can or bottle. The main message is about bringing people together with family and friends. It will target all Coca-Cola drinkers and non-drinkers worldwide through radio, podcasts and Spotify. The style is inspired by classic Coca-Cola bottles but ensures no offensive material by maintaining an inoffensive language and avoiding representing any groups to be accessible to all audiences.
Radio formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat style similar to other festival advertisements to encourage drinking Coca-Cola products at events and getting people together with their high quality beverage. Legal and ethical considerations will be taken to ensure the ad does not offend any audiences and avoids copyright issues.
3 formal proposal
This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat, festival-like style to encourage drinking Coca-Cola, which is positioned as a refreshing beverage that brings people together. Legal and ethical considerations were made to avoid offending any groups and to ensure the ad does not infringe on any copyrights.
4. Formal Proposal - Radio Advert
This radio advert promotes Coca Cola as refreshing and nostalgic. It features a girl listening to music who opens a bottle of Coca Cola, accompanied by refreshing sounds. The ad ends by saying "Coca Cola" and the slogan "Welcome to the better side of life." The main message is that drinking Coca Cola makes one feel relaxed and can bring back old memories. The ad is intended for worldwide release and would appeal to families and older generations familiar with Coca Cola's long history.
3. formal proposal
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal radio
The radio advert is aimed at audiences aged 10-50 in England and promotes Coca Cola through calm music and the sound of pouring Coke. It seeks to create a luxurious and relaxed atmosphere like cafe Nero ads to attract listeners and influence them to purchase the product. The one sentence sales pitch is that it provides a "chill vibe".
3. formal proposal
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
Advergame Formal Proposal
This document outlines a proposed advergame called "Collect the Cokes" for Coca-Cola. The game would be a side-scrolling runner released on mobile and web for English speakers in the UK. The player controls a character who runs and collects cans of Coke, ultimately displaying a message to "Enjoy Coca-Cola." The game aims to appeal to 16-19 year olds of any gender or social status who enjoy social activities or being ambitious. The creator commits to avoiding offensive content and ensuring the game respects all cultures and beliefs.
4. formal proposal 2
This document proposes an advergame to promote Coca-Cola. The game would be released worldwide on mobile platforms. Players control a Coca-Cola can chasing a vending machine. The goal is to communicate that Coke refreshes you after hard work. Stylistically, it would resemble games for other sodas through use of distinctive colors and fonts. The target audience is teens and young adults who the brand aims to portray spending time with friends and adventure. No offensive content would be included and the game would differ from existing Coke ads to avoid copyright issues.
What make the advertising campaign of Coca-Cola successfull?
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.
Wireless earbuds speaker Gleeman profile
This is the basic description of Gleeman's brand and products that we are currently seeling. any questions are welcomed here. contact info: will@gleeman.com.hk
3. formal proposal
This radio advertisement promotes Coke by using an upbeat song and ambient natural sounds shown to improve engagement. The main message is that things go better with Coke. It targets teens aged 16-19 by appealing to their music preferences and subconsciously through the proven effects of nature sounds. Legal and ethical considerations were made to avoid offensive content and copyright issues.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Young marketers assignment 23.1 ba loc-hoang lan
The document discusses Coca-Cola's "Share a Coke" shopper marketing campaign in Vietnam. The campaign's objective was to increase summer consumption of Coca-Cola and get people talking about the brand again. It launched with personalized Coke bottles labeled with common names. It then expanded to include bottles printed with customers' actual names when buying in certain stores. Over 1,000 Coca-Cola cheerleaders helped kick it off by handing out 130,000 personalized bottles in major cities.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Sensory branding
This document discusses sensory branding and how brands are using the five senses to create stronger emotional connections with consumers. It begins by outlining the rise of a hyper-consumption society driven by technological changes and shifting social values. The document then discusses how advertising uses sensory appeals and emotional storytelling similar to myths to influence consumer behavior. Brands are increasingly using sensory branding by appealing to sight, sound, smell, taste and touch to create memorable experiences around their products. Research shows senses like smell can impact mood and preferences more than other senses. The document provides several examples of brands that strategically use multiple senses in their marketing and campaigns. It concludes by noting consumers now demand sensory experiences and questions whether excessive sensory branding could raise ethical issues.
Formal proposal finshed
This document outlines a proposed radio advertisement for Coca-Cola titled "Feel Forever Young with Coca Cola". The ad would feature an old man singing a song from his childhood and flashing back to when he was a kid singing and drinking Coke. When he drinks a Coke in the present, he feels young again. The message is that Coke makes you feel young no matter your age. The ad is aimed at families of all ages and would appeal to their childhood memories of drinking Coke. It avoids any offensive content by keeping a family-friendly tone.
3. formal proposal
This radio advertisement promotes drinking Coca-Cola to 14-20 year olds in a comedic style similar to previous Coke ads. The one-line sales pitch is to "enjoy freshness". While using the Coke brand, the ad will be original to avoid copyright issues. Some restrictions may apply to younger children due to the drink's sugar content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a style similar to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, inappropriate, or copyrighted material. Legal and ethical considerations were taken to ensure the ad would not offend or infringe on others.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a similar style to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, unethical, or copyrighted content.
3. formal proposal
here is the proposal i had written to my tutor to clarify some extra information that needed to be clarified
3. Formal Proposal.docx
The advertisement is for a Coca Cola summer radio ad called "Open Summer" that would air in Anglosphere countries. It depicts a busy city dweller who escapes to the beach briefly, conveying that Coke creates a good time in summer. The ad is inspired by modern and vintage radio ads and targets stressed 16-19 year olds of both genders from lower to lower middle income families who find Coke a luxury and will associate it with summer. Appropriate legal and ethical considerations were made in its creation.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict children under 15 from exposure to ensure no copyright issues arise from using previous Coca-Cola advertising styles and conventions.
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3. formal proposal
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal radio
The radio advert is aimed at audiences aged 10-50 in England and promotes Coca Cola through calm music and the sound of pouring Coke. It seeks to create a luxurious and relaxed atmosphere like cafe Nero ads to attract listeners and influence them to purchase the product. The one sentence sales pitch is that it provides a "chill vibe".
3. formal proposal
This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.
Advergame Formal Proposal
This document outlines a proposed advergame called "Collect the Cokes" for Coca-Cola. The game would be a side-scrolling runner released on mobile and web for English speakers in the UK. The player controls a character who runs and collects cans of Coke, ultimately displaying a message to "Enjoy Coca-Cola." The game aims to appeal to 16-19 year olds of any gender or social status who enjoy social activities or being ambitious. The creator commits to avoiding offensive content and ensuring the game respects all cultures and beliefs.
4. formal proposal 2
This document proposes an advergame to promote Coca-Cola. The game would be released worldwide on mobile platforms. Players control a Coca-Cola can chasing a vending machine. The goal is to communicate that Coke refreshes you after hard work. Stylistically, it would resemble games for other sodas through use of distinctive colors and fonts. The target audience is teens and young adults who the brand aims to portray spending time with friends and adventure. No offensive content would be included and the game would differ from existing Coke ads to avoid copyright issues.
What make the advertising campaign of Coca-Cola successfull?
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.
Wireless earbuds speaker Gleeman profile
This is the basic description of Gleeman's brand and products that we are currently seeling. any questions are welcomed here. contact info: will@gleeman.com.hk
3. formal proposal
This radio advertisement promotes Coke by using an upbeat song and ambient natural sounds shown to improve engagement. The main message is that things go better with Coke. It targets teens aged 16-19 by appealing to their music preferences and subconsciously through the proven effects of nature sounds. Legal and ethical considerations were made to avoid offensive content and copyright issues.
Coke-Successful campaign
The Coca-Cola Company is an American multinational beverage company headquartered in Atlanta, Georgia. It produces syrup concentrate that is sold to bottlers who hold exclusive territories. Some of Coca-Cola's popular brands include Coca-Cola, Fanta, Sprite, Dasani, Minute Maid, and Diet Coke. The document then discusses Coca-Cola's "Hello Happiness" advertising campaign in the UAE, which provided inexpensive international phone calls to migrant workers using bottle caps as currency. The campaign was very successful, logging over 100,000 call minutes and receiving overwhelmingly positive feedback.
Young marketers assignment 23.1 ba loc-hoang lan
The document discusses Coca-Cola's "Share a Coke" shopper marketing campaign in Vietnam. The campaign's objective was to increase summer consumption of Coca-Cola and get people talking about the brand again. It launched with personalized Coke bottles labeled with common names. It then expanded to include bottles printed with customers' actual names when buying in certain stores. Over 1,000 Coca-Cola cheerleaders helped kick it off by handing out 130,000 personalized bottles in major cities.
Coca Cola Marketing Campaigns
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.
Analysis of Coca Cola advertisement - small world machines
Coca-Cola launched its "Open Happiness" campaign in 2009 to celebrate and share happiness. In 2013, as part of this campaign, Coca-Cola created small world machines in South Delhi and Karachi allowing users in both countries to directly interact and send messages of peace and happiness to each other. The goal was to promote cultural understanding and bring people together despite their differences by symbolizing Coke as a uniter of peoples. The advertisement was highly successful in spreading its message of unity, receiving over 20 million views on social media and increasing Coca-Cola's market share in Pakistan.
Sensory branding
This document discusses sensory branding and how brands are using the five senses to create stronger emotional connections with consumers. It begins by outlining the rise of a hyper-consumption society driven by technological changes and shifting social values. The document then discusses how advertising uses sensory appeals and emotional storytelling similar to myths to influence consumer behavior. Brands are increasingly using sensory branding by appealing to sight, sound, smell, taste and touch to create memorable experiences around their products. Research shows senses like smell can impact mood and preferences more than other senses. The document provides several examples of brands that strategically use multiple senses in their marketing and campaigns. It concludes by noting consumers now demand sensory experiences and questions whether excessive sensory branding could raise ethical issues.
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What make the advertising campaign of Coca-Cola successfull?
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Similar to Coca cola formal proposal
Formal proposal finshed
This document outlines a proposed radio advertisement for Coca-Cola titled "Feel Forever Young with Coca Cola". The ad would feature an old man singing a song from his childhood and flashing back to when he was a kid singing and drinking Coke. When he drinks a Coke in the present, he feels young again. The message is that Coke makes you feel young no matter your age. The ad is aimed at families of all ages and would appeal to their childhood memories of drinking Coke. It avoids any offensive content by keeping a family-friendly tone.
3. formal proposal
This radio advertisement promotes drinking Coca-Cola to 14-20 year olds in a comedic style similar to previous Coke ads. The one-line sales pitch is to "enjoy freshness". While using the Coke brand, the ad will be original to avoid copyright issues. Some restrictions may apply to younger children due to the drink's sugar content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal radio
This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by emphasizing that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were deemed minimal since the ad only promotes the product and does not include any offensive content.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a style similar to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, inappropriate, or copyrighted material. Legal and ethical considerations were taken to ensure the ad would not offend or infringe on others.
3. formal proposal
This radio advertisement promotes Coca-Cola to 16-18 year old teenagers across Europe and the United States. The nostalgic 30-second ad uses a similar style to past Coca-Cola radio ads to communicate the simple message of advertising Coca-Cola without any offensive, unethical, or copyrighted content.
3. formal proposal
here is the proposal i had written to my tutor to clarify some extra information that needed to be clarified
3. Formal Proposal.docx
The advertisement is for a Coca Cola summer radio ad called "Open Summer" that would air in Anglosphere countries. It depicts a busy city dweller who escapes to the beach briefly, conveying that Coke creates a good time in summer. The ad is inspired by modern and vintage radio ads and targets stressed 16-19 year olds of both genders from lower to lower middle income families who find Coke a luxury and will associate it with summer. Appropriate legal and ethical considerations were made in its creation.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict children under 15 from exposure to ensure no copyright issues arise from using previous Coca-Cola advertising styles and conventions.
3. formal proposal
This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict younger audiences, ensuring differences from other ads prevent copyright issues.
3. formal proposal radio
This radio advertisement for Coca-Cola will feature the sound of a skateboard on a summer morning. It will stop and be followed by the sound of a Coke can opening and someone drinking. The recognizable Coca-Cola jingle will then play to communicate the message of enjoying a refreshing Coke on a summer day. The ad aims to appeal to younger audiences by including the skateboard sound effect but will not target any specific age or gender. It uses conventions from existing ads with jingles and seasonal sounds to promote Coke in a similar style.
3. formal proposal (1)
This document outlines a proposed radio advertisement for Coca-Cola that would target 16-19 year olds in English speaking countries. The ad would communicate Coca-Cola's message in an entertaining audio format similar to other radio ads, without including any offensive or inappropriate material. It was designed to appeal to a wide audience and comply with legal and ethical standards for advertising.
3. formal proposal copy
This document outlines a proposed radio advertisement for Coca-Cola. The ad would target 16-19 year old males and females on platforms like Facebook, Twitter, Snapchat and Instagram. It would be released in highly populated countries like America where English is widely spoken. The ad aims to communicate that Coca-Cola is a popular, seasonal drink through a style similar to ads by Pepsi. It seeks to position Coca-Cola as a competitor without infringing on copyrights. The ad will be appropriate for its target age range and not offensive to any religions.
3. formal proposal (radio)
This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.
3. formal proposal 2
This radio advertisement promotes Coca-Cola by focusing on the theme of sharing. The ad targets 16-19 year olds and will air on radio and social media when this age group is most likely listening. The message is that sharing Coca-Cola has never been better. It is suitable for worldwide release without being offensive to any cultures or beliefs.
3. formal proposal advergame
This document proposes a radio broadcast advertisement for Coca-Cola that would feature across multiple platforms. The advertisement would involve a creature collecting Coca-Cola coins through an animated game-like story. The target audience would be ages 16-19 across worldwide territories. Care would be taken to avoid offensive material and restrict younger audiences, using Coca-Cola's logos and names without risk of copyright infringement by differentiating the creative elements.
3. formal proposal 0.2
The working title is "Halloween Radio advert". It is an advertisement for Coca-Cola that will air on radio stations in the US and Europe. The ad uses creepy music and sound effects that get louder before stopping abruptly when a Coke bottle opens, along with the tagline "no tricks just coke...have a treat this Halloween". The target audience is males and females aged 12 to 25 who enjoy the Halloween season and getting a slight scare. Appropriate copyright-free music and images will be used to differentiate it from existing works and avoid legal issues.
3. formal proposal
The product is an advergame called Pixel cola that would be released on Google platforms worldwide except where English is not spoken. The game's main character finds a Coke bottle to win. It promotes Coke as a liked beverage to increase sales and consumption. The one line sales pitch is that Coke brings happiness. The style is inspired by Pepsi and red cola ads with their memorable advertising. The audience is all ages and both genders since Coke appeals to everyone. There are no legal or ethical concerns as no offensive content is included and existing characters/logos are not used.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers in the UK. The ad will feature music and summer sounds in the background while an interviewer questions two people about why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It is inspired by interview formats and aims to appeal to 16-19 year olds who attend summer festivals. Care has been taken to avoid offensive, restricted, or legally problematic content through ensuring there is no swearing, racism, or religion mentioned and both interviewer and interviewee voices are included.
3. formal proposal
This is a proposed radio advertisement for Coca-Cola aimed at teenagers aged 16-19 in the UK and western audiences. The ad will feature sounds of summer and background music with interviews of two people discussing why they like Coca-Cola. The main message is to promote drinking Coca-Cola. It has been designed to not include any offensive, swearing or racial language and will not restrict or offend any religious groups by avoiding religious topics. Ensuring the interviewer's voice is also included helps differentiate it from existing products to avoid potential copyright issues.
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4. fmp proposal
The document proposes a skateboard brand called "Grande" that will entertain through eye-catching imagery and designs with good color combinations and a theme of music artists. The brand will deliver skateboards, t-shirts, and other streetwear through a website. It will feature imagery of people skating and t-shirt/board designs using the music artist theme. The brand aims to educate and entertain about the skate scene for ages 15-22 of the middle and upper classes. Original designs and color schemes will be used to ensure no copyright infringement of existing brands. Offensive or negative material will be avoided.
3. fmp production experiments
This document describes a student's experiments designing skateboard decks. In the first experiment, the student created a black board with a gold Nike logo and central image of a sponsored athlete. A border and name were added. In the second experiment, a funky central image and gold border were used. The student reflects that they will include logos, central images, and borders in the final product. A third experiment features a bear-themed design with curved lettering and rose. The student reflects they will keep the royal color theme and creative themed designs in the final product.
2. fmp research
The document evaluates the research methods used to inform the design of a skateboarding brand. Product research provided inspiration from existing brands' styles and market awareness. Questionnaires with non-skater classmates provided little useful data. Interviews with skaters offered more detailed insights. While surveys reached many people, the responses had limited applicability. Distributing solely to classmates meant feedback lacked perspective from skaters. Overall, product research and interviews were most informative, while questionnaires faced audience constraints.
1. fmp initial plans
The document outlines initial plans for a skateboarding brand project including a mind map, mood board analysis, and informal proposal. The mood board includes a wide range of images, colors, styles, and tones related to skate products. It will influence the final products by providing ideas for layouts and designs. The proposal is to create a skate website, logo, t-shirt, and board deck aimed at 15-19 year old skaters using Photoshop. Alternative ideas of a skate video and game were discounted due to weather and difficulty.
7. evaluation(4)
The document provides an evaluation of the production process for an audio podcast product. It summarizes the student's research on existing podcasts, planning process using mind maps, time management keeping the project on schedule, technical qualities making it similar to comparable podcasts, use of audio editing software to balance voice and music, targeting the podcast at students by discussing meal deals, and receiving peer feedback recommending interviewing another person and adding more variety to questions to make it more engaging. Based on the feedback, the student agrees more interviews could have provided more information and would make changes like using additional interviewees, more varied questions, and potentially a more relevant backing track or sound effects.
6. production reflection(4)
The document describes the production process of an audio project. The speaker first recorded audio on a microphone and then edited the levels in Premier Pro as the speaking was initially very quiet. They then added their GarageBand song to Premier Pro and matched it to the speaking, adding faders to the start and end to prevent abrupt cuts. Finally, the speaker rendered the final sequence and exported it to MP3 format.
5. pre production(4)2
This document provides a pre-production plan for an interview project. It includes sections on music tracks to be used, props and locations needed, contingency planning for potential issues, health and safety considerations, and an 8-day schedule. Biggie's "Mo Money Mo Problems" instrumental and A Tribe Called Quest's "Can I Kick It?" will be used for backing tracks. The interview subject Amy is needed and will take place in a classroom. Potential issues addressed include equipment failures, audio problems, and scheduling conflicts. A script will be written on day 1, recording on day 2, and editing and adding backing music on subsequent days.
3. production experiments(4)
The document describes the process of creating an audio product. It involved recording a script through multiple takes using a microphone, then importing it into Premier Pro to adjust audio levels and add faders. It also describes creating a backing track in Garage Band by choosing a theme and finding a fitting premade beat. For the final product, the document says it will use the same editing program and Garage Band to create an original backing track and sound effects.
1. initial plans(4) audio
The document outlines initial plans that involve creating a mind map. It contains the heading "Initial Plans" and "Your Name" but does not provide any other details about the plans or mind map.
2. research(4) audio
The document describes three existing food review products that are similar to the idea being developed. All three products use an intro and outro. Two of the products also incorporate a backing track. One product reviews different chicken shops in London using local slang. The other reviews lunchtime snacks in Amsterdam in a formal manner. The third product lists pros and cons as the reviewer eats and uses a variety of vocabulary to describe the food. All three give recommendations but do not use sound effects.
7. evaluation
Kipp evaluated his visual project of creating a skateboarding magazine. In his research, he found most existing magazines were similar but it helped him compare his magazine. His planning process involved mind maps that allowed different concepts but he already had a rough idea. He felt he could have planned article content better. Peers provided feedback that the image drew them in but some text was hard to read and more images/text could catch readers. Kipp agreed text visibility could be improved with color or background changes.
6. production reflection(3)
The document describes the process the author took to design the front and inside pages of a magazine. For the front cover, the author chose a black and white skateboarding image, selected a bold Asian-style font, and used an orange color for subheadings to make the magazine look fresh and bold. On the inside pages, the author chose a consistent color scheme, font, and included stories and images about skateboarding gear and YouTube channels to maintain the magazine's theme.
5. pre production
This document outlines the pre-production plan for a skateboarding magazine. It includes details on the style sheet with pricing and layouts, props and locations needed for filming, contingency planning for potential issues, health and safety considerations, and an 8-day schedule for creating the magazine in Photoshop. Skaters' names and articles will be added to draw in consumers. Precautions will be taken to avoid injuries from flying boards or bad weather affecting filming.
4. proposal for magazine
This proposal outlines a refreshed skateboarding magazine aimed at educating and entertaining 15-22 year old middle and working class skaters. The magazine will include achievements in skating and reviews of camera products. To avoid legal issues, offensive content will be excluded and existing photography used with original articles to differentiate it from other publications.
3. production experiments(3)
The document summarizes an experiment creating a magazine for fishing. The student first selected a relevant background image from Google Images and added a border in a contrasting color to make it look more professional. Additional details like the barcode and highlighted price were included to emphasize the low cost. A bright red circle was used to call out the issue number against the green color. The subtitle "Top 25 places to fish in the UK" was added in red to attract customers. In reflection, the student notes they will carry over successful marketing techniques in the final product, like contrasting colors that stand out and short, catchy headlines and mastheads. The main image should be simple without too much text to attract readers over competitors.
2. research(3)
The document reviews the cover designs of three popular skateboarding magazines: Thrasher, Transworld Skateboarding, and an unnamed skate magazine. It finds that they all prominently feature images of famous skaters performing tricks, utilize distinctive mastheads and fonts, and include subheadings highlighting the magazine's content. Overall, the document analyzes the common successful design elements of skateboarding magazine covers that could inform the design of a new magazine.
1. initial plans
The document discusses a mood board created for a skateboarding magazine. The mood board includes images of skaters performing tricks in various locations like LA, New York, and London. Many of the images have similar colors like black, white, and brown. The fonts used in the images are typically blocky and clear. The tones and moods of the pictures are usually bright and picturesque to clearly show the tricks and locations. The mood board will influence the final magazine product by providing potential images to include and giving ideas around fonts and layout from existing magazine covers.
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- 1. Working Title: Coca cola radio advert Target Platform: It will be released on the radio Genre: A radio advertisement Language / Territories As coca cola is a worldwide company I would see them having the advert in multiple languages to reach a wide audience around the world Synopsis / Treatment / Story / How the game plays: Our product is an advert to promote a new coca cola drink. The advert contains information provided about the drink to sound appealing to customers One Line Sales Pitch: A new coca cola soft drink with less sugar. Style (similar products and graphical style): What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style Our product Is similar to this advert: https://www.youtube.com/watch?v=4PBrYvyW2TM as it has a song and people talking about the product. It also has a slogan at the end that relates with the product. The music is upbeat to present a happy positive atmosphere in the advert. Audience: Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person? As coca cola is a well-established brand this product is advertised towards people of all ages and genders because everyone or most people know about coke. Legal & Ethical Considerations: There is no offensive material in the advert as we don’t want to put people off on buying the product. We will not restrict young audiences with the advert as the advert has no offensive material. It doesn’t offend any groups/religions and ethnicities to prevent anybody being offend we will do research into countries the advert is released to make sure we aren’t offending any cultural, religion and social groups. My product is only talking about coca cola to promote it. Our product uses royalty free sounds and has an original slogan in our advert