This document outlines a proposed radio advertisement for a new Coca-Cola soft drink with less sugar. The advertisement would be released on radio worldwide in multiple languages and emulate an existing upbeat Coca-Cola ad with a song, people discussing the product, and a concluding slogan. The target audience is people of all ages and genders since Coca-Cola is a well-established global brand familiar to most. The ad will not contain any offensive material to avoid turning people away from the product or offending cultural, religious, or social groups where it is broadcast.

1. Working Title:
Coca cola radio advert
Target Platform:
It will be released on the radio
Genre:
A radio advertisement
Language / Territories
As coca cola is a worldwide company I would see them having the advert in multiple languages to
reach a wide audience around the world
Synopsis / Treatment / Story / How the game plays:
Our product is an advert to promote a new coca cola drink. The advert contains information
provided about the drink to sound appealing to customers
One Line Sales Pitch:
A new coca cola soft drink with less sugar.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Our product Is similar to this advert: https://www.youtube.com/watch?v=4PBrYvyW2TM as it
has a song and people talking about the product. It also has a slogan at the end that relates
with the product. The music is upbeat to present a happy positive atmosphere in the advert.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
As coca cola is a well-established brand this product is advertised towards people of all
ages and genders because everyone or most people know about coke.
Legal & Ethical Considerations:
There is no offensive material in the advert as we don’t want to put people off on buying the
product. We will not restrict young audiences with the advert as the advert has no offensive
material. It doesn’t offend any groups/religions and ethnicities to prevent anybody being offend we
will do research into countries the advert is released to make sure we aren’t offending any cultural,
religion and social groups. My product is only talking about coca cola to promote it. Our product
uses royalty free sounds and has an original slogan in our advert