This document proposes a radio advertisement and social media campaign for Coke featuring an Iron Man-style character in Coke's colors promoting their beverage. The target audience would be 16-24 year olds familiar with Marvel properties like Iron Man. Graphically, it would have a Marvel-esque style while using Coke's black, red and orange color scheme. Legally, care would need to be taken to sufficiently differentiate the concept from existing copyrighted works to avoid infringement issues.

1. Working Title:
Coke’aCola radio advert
What is it called? This can change if you think of something better later
Target Platform:
YouTube ,Radio stations , Facebook
What media platform/platforms would you release the product on?
Genre:
It’s a Beverage
What sort of a media product is it?
Language / Territories
It would be a national product
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Cola with a boost
Sum up your product in one sentence
Style (similar products and graphical style):
Graphic style would be a more marvel kind of style to it, it is similar to the marvel design of
Iron man but what my plan to do is to re skin him with a more Coke colour set to it (black
Red orange variants)
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
the age range would be between 16-24 and people who recognise the main things such as
Iron Man and the coke
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?